On the afternoon of November 1st, Zhang Huajun, executive vice president of the Board of Directors, and Yu Maoyong, vice president and secretary general, accompanied Zhang Chuanxi, vice chairman of the Pizhou Municipal CPPCC Committee, to visit Jiangsu Oriental Dawn Group located on the main road in Gulou District, Xuzhou City. Leaders of the Political and Legal Committee of Xuzhou Municipal Party Committee, Xuzhou Municipal Natural Resources and Planning Bureau, Xuzhou Municipal Bureau of Ecology and Environment, Xuzhou Municipal Bureau of Agriculture and Rural Affairs, Xuzhou Economic Development Zone Management Committee, Pizhou Municipal Audit Bureau, Pizhou Chahe Town Government, Pizhou Daizhuang Town People's Congress and other relevant departments accompanied the inspection.
Founded in 2002, Oriental Liming Holding Group is a large group company that originated and grew up in Suyangshan Town, Pizhou City, and is a modern agricultural group company integrating agricultural and sideline products collection, storage and processing, food research and development, import and export trade, new retail, overseas investment, commercial real estate, and comprehensive development of agriculture and tourism. The Group administers Jiangsu Liming Food Group Co., Ltd., Jiangsu Fuduomei Biotechnology Co., Ltd., Jiangsu Fuduohui Commercial Management Co., Ltd., Jiangsu Oriental Liming International Trade Co., Ltd., Jiangsu Guangming Biotechnology Co., Ltd., Shanghai Xishang Commercial Management Co., Ltd., Jiangsu Zhongzhi Real Estate Co., Ltd. and other core enterprises. The group R & D and production of various products are exported to Southeast Asia, Europe, Africa, Latin America and other more than 60 countries and regions, the group actively respond to the national Belt and Road call, has been in Indonesia, Thailand, Vietnam, Pakistan, Belgium and other countries to set up overseas branches.
The Group has successively won the Key Enterprise of Agricultural Industrialization, the National Enterprise Technology Center, the National Vegetable Processing Technology R&D Sub-Center, the National Export Food "Three Sames" Demonstration Enterprise, the China Quality Integrity Enterprise, the Jiangsu Provincial Agricultural Product Quality "Chuangpai Lixin" Demonstration Unit, the Jiangsu Provincial Trademark Strategy Implementation Demonstration Enterprise (Golden Sail Award), the Jiangsu Export Agricultural Products Demonstration Enterprise, the Jiangsu Agricultural Products Processing Industry Twenty* Enterprise, the Jiangsu Provincial Integration Innovation Pilot Enterprise, the Jiangsu Provincial Key Logistics Enterprise, the Jiangsu Provincial E-commerce Demonstration Enterprise, Xuzhou Mayor Quality Award and other honorary titles. The Group was also elected as the chairman unit of the Garlic Branch of the Chamber of Commerce for Import and Export of Chinese Food and Native Animals and the chairman unit of the Xuzhou Local Specialties Chamber of Commerce.
After nearly 20 years of development, the group company has gradually formed four major characteristics and advantages:
First, the large-scale operation of enterprises has driven more and more farmers to get rich together.
The company is located in Suyangshan Town, Pizhou City, the group has 110,000 mu of high-quality export garlic planting base recorded by Jiangsu Provincial Customs, and the annual refrigeration capacity of the constant temperature storage library is more than 50,000 tons. The Group has developed six categories of garlic series of deep processing products. The increasing export market share of preservation products and the continuous completion and production of deep processing workshops have made the company consume hundreds of thousands of tons of raw materials for agricultural products such as garlic every year, and the Group directly and indirectly drives nearly 100,000 farmers in Pizhou to get rich together through the main business model of "company + base + farmer".
Second, with scientific and technological research and development as the starting point, based on quality control, by extending the garlic industry chain, and constantly leading the development of the domestic garlic industry.
Based on the national strategic needs of "Healthy China 2030" and "Made in China 2025", the Group has successively carried out industry-university-research cooperation with a number of domestic research institutions and universities, focusing on the development of new garlic varieties, garlic planting technology training, garlic agricultural product testing, garlic deep processing series product research and development, breaking the traditional single fresh garlic product business model, and successfully realizing the gorgeous transformation from "one head garlic" to "one head of garlic health care". The company has also improved the product quality traceability system, comprehensively improved the quality and safety control and guarantee capabilities of products, and has continuously surpassed "HACCP", "GAP", "FSSC", "BRC", "ISO9001" certification, intellectual property management system certification and green food certification.
The Group attaches great importance to the exploration and research of garlic deep processing and biomedicine and other fields, forms a three-dimensional cooperation model combining production, learning and research, carries out the cultivation of industry scientific and technological innovation and management talents, guides and constructs the healthy consumption mode and concept of food, promotes the transformation of the development mode of the food industry and the adjustment of structural strategy, and leads the industry to develop in the field of refinement, deepening, scientific and large-scale.
The company has 10 garlic deep processing production lines, 30 black garlic fermentation rooms, with an annual output of more than 20,000 tons of finished products, is the first and only garlic industry chain food enterprise with six major production lines of black garlic, dehydration, powder, pickling, canning, fresh garlic rice, the company also participated in the formulation of black garlic product standards as the first drafter of the enterprise.
Third, the new model of multilateral and multi-product international trade and the continuous expansion of overseas company territory have further promoted the pace of international development of Liming Group.
The company continues to accelerate the pace of "going out", firmly grasp the main line of "agricultural product export", and continue to expand the market share of high-quality agricultural exports. Over the years, the Group has conformed to the trend of global economic integration and specialization of division of labor, actively responded to the "Belt and Road" strategy call advocated by the state, and successively established a wholly-owned subsidiary in Indonesia, the country with the largest share of garlic imports, a branch in Thailand in 2016, a branch in Vietnam and Pakistan in 2017, and an office in Belgium in Europe in 2019. Through the operation of overseas companies, the well-known trademark of China, "ZLM" brand preservation garlic, which is a national ecological origin protection product, is increasingly exported to achieve cutting-edge and diversified product marketing.
On the basis of garlic, the Group constantly enriches the structure of its export products. In recent years, multi-channel, multi-batch China's apples, peanuts, vegetables and other advantageous agricultural products to more overseas consumers, at the same time, according to the overall development strategy, proposed to build a "buy global, sell global" multilateral trade pattern, give full play to the advantages of the network throughout the overseas, the importer into importer and exporter, through the professional team to establish an international multilateral trade network. At present, breakthroughs have been made in the trade of potatoes, onions, ginger and other bulk agricultural products. From point to line, it will create a new pattern of international multilateral trade for the Group in an all-round way. After nearly 20 years of development, the Group's products have been exported to more than 60 countries and regions, and the annual self-operated export earnings have exceeded 100 million US dollars for many years, ranking the forefront of similar agricultural exports in Jiangsu Province for 10 consecutive years.
Fourth, on the basis of the steady development of import and export business, the Group combines innovation-driven with the concept of specialization, focuses on the domestic market, and actively explores modern business models such as new retail.
In order to comply with the development trend of new retail, the Group boldly reformed, integrated resources, and opened a number of "Fuduohui Preferred" stores in Xuzhou area, based on big health products and famous and excellent products, to explore new business models of gift benefits and customized gifts. Using traditional e-commerce platforms, WeChat Weibo and other self-media platforms and short video platforms, a new retail pattern integrating offline and online O2O, factory direct to consumer F2C, and crm for scenario-based marketing is formed. The Group also uses the platform of Xuzhou Local Specialties Chamber of Commerce to redefine and build a new standard for Xuzhou native products, promote the upgrading of Xuzhou specialty products, and play a bridge role.
"Ten years to grind a sword, twenty years to create spring and autumn", has spent eighteen spring and autumn Oriental Dawn Group has always kept in mind the corporate mission of "for the benefit of cultivators, for the benefit of eaters", deep ploughing garlic industry, and strive to achieve the grand vision of "entrepreneurial development, with the rich side". Looking forward to the future, Liming people will always uphold the "craftsman spirit", accelerate the implementation of the "diversification, branding, internationalization" development strategy with a global vision, open thinking and innovative spirit, take innovation and development as the driving force, take the joint agriculture and benefit farmers as their responsibility, continuously increase investment in scientific and technological research and development, extend the industrial chain of agricultural and sideline products, create a new image of Xuzhou native products, focus on cultivating brands, creating new formats, broadening new channels, constantly pioneering and innovating, forging ahead, and making new and greater contributions to the development of modern agriculture in Xuzhou, and at the same time towards " Centennial enterprise, century-old brand" The group goal of "strive to move forward.