Sponsored by Shanghai Baisi Charity Foundation, co-organized by Zhejiang Jingningrong Media Center, organized by Shanghai Gufan Symphony Orchestra, and supported by the Pop Music Base of the Chinese Musicians Association and the Shanghai National Music Industry Base, the 3rd "Huiming Tea Song" original song collection activity has been successfully held in 2019 and 2020, and has received more than 300 singer-songwriters from all over the country (including Hong Kong, Macao and Taiwan), more than 20 songs have won awards, and more than 200 media have published reports, and achieved good social response It has explored a unique method and way for the social popularity of Zhejiang Jingning Huiming Tea ("Zen Lin Fragrant Tea" brand) and for the development of cultural tourism in Jingning She autonomous county.
Have you ever been to Jingning She autonomous county? Ever heard the Mountain Song of the Shes? Have you ever drunk "Huiming Tea"? It is the only ethnic minority autonomous county in the Yangtze River Delta, and it is also a model of green mountains and rivers, helping the development of local economy, cultural tourism, and creating a special business card. A few days ago, with the theme of "tea in nostalgia", the third national collection of original songs of the 2021 "Huiming Tea Song" was officially launched, from September 15, 2021 to November 15, 2021 at 24:00, you can register for this activity, the theme of the work is fresh and beautiful, easy to sing, with tea as the medium, express the nostalgia in your heart, express the beautiful feelings for your hometown. The requirements for works are newly created songs and original works that have not been published, and they must provide audio samples (mp3 or WAV format), and provide complete song scores, and do not accept works without lyrics. At that time, the organizer will invite senior musicians, media people, cultural celebrities, etc. to form a judging panel to conduct preliminary evaluation and re-evaluation. The winning works will receive prize money and other honorary awards, and the official activity platform is the WeChat public account "Gufan Art".
Although the "Huiming Tea" produced in Jingning She Autonomous County, Zhejiang Province, won the Panama Gold Medal at the beginning of the last century, it is little known in the market. "Huiming Tea Song Prize Collection Activity", hoping to enhance the local popularity with the help of popular tea songs, promote the "Huiming Tea" tea culture, so as to open up the market, so that "Huiming Tea" can be rejuvenated, and at the same time promote the development of tea cultural tourism resources.
Qian Lize, director of the Shanghai Gufan Symphony Orchestra, the organizer of the event, said that it is a new form of public welfare to help rural revitalization through original music. On the one hand, tea songs have pleasant aesthetic effects, on the other hand, they can drive the local "traffic economy" and "eyeball economy" through original music, which is a modern form of promoting economic development through cultural and creative IP. Whether it is the end of the world, or thousands of mountains and rivers, nostalgia is the song of the heart. Nostalgia has the tea aroma of Abba and Auntie.
