<h1>Get a quick overview of new spending in the week</h1>
<h1>A new trend of investment and financing</h1>
Plant Personal Care Brand "Super Seed" completes multi-million dollar Pre-A round of financing
Plant personal care brand "Super Seed" has completed a multi-million dollar Pre-A round of financing, led by Tiantu Capital, followed by Kunyan Capital and One Three Capital. This round of financing will be mainly used for product research and development and team expansion. "Super Seed" focuses on the concept of "plant extraction + pure formula", the average unit price of the product is about 100 yuan -200 yuan, the core users are 18-25 years old, and the monthly GMV is more than 10 million.
The script killing grass community "Tianju" has completed millions of yuan of seed round financing
The script killing grass community "Tianju" has completed a multi-million yuan seed round of financing, the investor is Shanghai Egg Unlimited Venture Capital, this round of financing is mainly used for the development of the project. "Tianju" mainly does the offline social networking for the C-end of the script killing industry, and the 1.0 experimental version has been launched.
The Chinese dim sum "Xianghe Rao Shop" completed the first round of financing of over 100 million yuan
The Chinese dim sum brand "Xianghe Rao Shop" has completed the first round of financing, which is exclusively led by CMC Capital, co-invested by Tongchuang Weiye, and co-invested by Fuji Capital as a strategic investor. "Xianghe Rao Shop" is a century-old Chinese dim sum brand, the products are mainly cakes, crisps and cakes, and there are different products in the development process. Yang Ming, the fourth-generation manager of "Xianghe Rao Shop", said that Xianghe is not eager to expand the large-scale store opening competition in the region.
Marinated "Nine Meats" received hundreds of millions of yuan in Series A financing
Recently, the table halogen head enterprise "Nine Meats and Many" completed hundreds of millions of yuan of A round financing, which was exclusively invested by everbright holding consumer fund. This round of financing will be used for enterprise digital construction, supply chain system upgrading and sales channel expansion. "Jiuduo Succulent" is a brine production and processing sales enterprise, starting from a street deli in 1997, after more than 20 years of development, Jiuduo Sculpton adopts the production and operation mode of centralized processing and chain distribution.
The family-cooked cook "Mai Zi Ma" received strategic investment from Yuanqi Forest
According to the Red Bowl Society, the family cooking dish "Mai Zi Ma" has received strategic investment from Yuanqi Forest. In 2016, Weng Bocheng, the founder of "MaiZi Ma", founded Hangzhou Fengyi Food Co., Ltd., which is mainly engaged in the production and development of quick-frozen prefabricated ingredients, which are widely supplied to 2B restaurant chains and hotels. In 2019, the team focused on the retail end and created a home-made dish brand "MaiZi Ma" for the C-end.
Dairy brand "Öarmilk Goshima Milk" received tens of millions of angel rounds of financing
Dairy brand "Öarmilk Wudao Milk" has completed an angel round of financing of tens of millions of yuan, and the investor is One Three Capital. This round of financing will be mainly used for supply chain construction, product research and development, team building and channel expansion. In September 2020, "Öarmilk Wudao Milk" was established in Beijing, the brand is based on the concept of "fresh, natural, no additives", positioning the high-end yogurt market, and the first product "European fresh cheese craft yogurt" was officially launched in April 2021. It currently has a total of 9 SKUs for sale.
"Happy Sister Fried Skewers" received a Series A financing of 295 million yuan
"Xijie Fried String" has completed a round of financing of 295 million yuan, jointly led by Source Code Capital and Star Nach Capital, and the funds will be used for supply chain upgrading, team expansion and digital construction. Founded in 2019 and headquartered in Nanjing, "Xijie Fried Skewers" aims to provide young consumers with delicious and healthy casual snacks, with about 35 product SKUs, covering fried meat products, sauce stinky tofu and long-term fresh vegetables, etc., and the consumer population is concentrated in women aged 18-35. At present, the brand has signed more than 1,400 stores nationwide, and the number of newly signed stores is about 100 per month, covering Jiangsu, Zhejiang, Anhui, Jiangxi and Guangdong provinces.
Guochao pre-mixed liquor "WAT" completed Series A financing
New Guochao pre-mixed liquor brand "WAT" has completed a Series A financing, jointly led by BAI Capital, Heytea and Tomato Capital. This round of financing will be used for product research and development, brand building and channel layout. In July this year, the first WAT cocktail brand concept store was opened in Shanghai, and e-commerce channel layout was successively carried out on Tmall, Xiaohongshu, Douyin and other platforms. It is reported that "WAT" will also launch the brand concept store opening plan in first- and second-tier cities at the same time, and it is expected to open more than 20 stores offline in 2022.
New Era home furnishing channel brand "Cabana" has completed a series A financing of 100 million yuan
The new era of home furnishing channel brand "Cabana" recently obtained a series A financing of 100 million yuan, this round of financing led by Sequoia China, Baobi Fund, the old investor One Three Capital. After this round of financing, "Cabana" will continue to improve its channel capabilities, promote the foundation construction of all-platform information channels, begin to implement the localization of production and installation of the supply chain, and explore large-scale home retail complexes with all-round experience upgrades.
Virtual human ecology company "Sub-World Culture" recently completed its A+ round of financing
"Virtual Person" ecological company "Second World Culture" has recently completed the A+ round of financing led by NetEase Strategy, with Dynamic Domain Capital and old shareholder Shunwei Capital and Genesis Partner CCV continuing to invest. Chen Yan, founder of "Second World Culture", said that in addition to continuing to build a diversified virtual person IP matrix, the next world will also comprehensively promote the intelligence and scenarioization of virtual people, and carry out "ecological interconnection" with virtual people as the carrier with multiple platforms, including investor NetEase.
Skincare brand "Natural Melody" completed hundreds of millions of yuan of B round financing
Recently, Meiye Biomedical announced the completion of hundreds of millions of yuan of B round strategic financing, this round of financing led by Dachen Venture Capital, Nanhong Capital followed, A round of lead investor Yijing Capital continued to inject. "Natural Melody" is a functional skincare brand known for its multi-dimensional skin care of fruits. At present, it has launched skin care products such as avocado series, body care series, makeup removal series, and hydration and repair series.
Beverage brand "Hydrocarbon Manufacturing" completed tens of millions of angel round financing
The beverage brand "Hydrocarbon Manufacturing" has completed a RMB 10 million angel round of financing, which is exclusively invested by Tsingshan Capital, and the funds will be mainly used for team building, product research and development and channel construction. Founded in Hangzhou in 2020, Hydrocarbon Technology is a liquor and beverage brand management company with a focus on alcoholic beverage products. Now it has hatched the first dairy wine sub-brand "Miao Ke MIOK", trying to combine high-quality lactic acid bacteria, fresh milk and alcohol, focusing on no added colors, flavors, preservatives, and launching milk beer, yogurt wine and other product lines.
Meat brand "Meat Dare" completed a tens of millions of angel round financing
The cutting-edge meat brand "Meat Dare" announced the completion of a 10 million RMB angel round of financing, which is exclusively invested by XVC, and the funds will be mainly used for brand building, product research and development and team building. Founded in 2020, "Meat Dare" aims at the consumption upgrade in the field of traditional meat products, cutting from low-temperature sausages, hoping to improve the diet structure of Chinese based on high-carbon food, so that they can enjoy the happiness of "eating meat in large bites". The product was officially launched in June 2021 and has now launched four flavors: original, fish roe, grape and durian.
Food ingredient solutions company "Ruifen Bio" completed nearly 100 million yuan of Series B financing
Food ingredient solutions company "Ruifen Bio" has recently completed nearly 100 million yuan of B round financing, this round is led by Tongchuang Weiye, led by Dao Fund and Xingnacher Capital. This is the second round of financing completed by "Ruifen Bio" in nearly one year. This round of financing will be mainly used for product research and development and new production capacity. Founded in 2007, as a national high-tech enterprise, "Ruifen Bio" has always been committed to the research and development and production of natural health ingredients, and continues to explore the biosynthesis path of natural rare sugar, hoping to provide customers in the food, beverage, dairy, health food and other industries with integrated healthy sugar reduction solutions that take into account taste, safety and cost.
The shared stroller brand "Bubble Rabbit" completed a round of financing of 50 million yuan
The shared stroller brand "Bubble Rabbit" has recently completed a round of financing of 50 million yuan, jointly led by the Entrepreneurship Development Fund and well-known groups. This round of financing will be used to improve the next generation of product lines and expand into larger markets. Founded in 2018, after three years of development, "Bubble Rabbit" has covered more than 200 cities and regions across the country, operated 10,000 vehicles online, operated for more than 100 million minutes, and accumulated more than one million users.
The community children's library "Little Wisdom Sheep" received angel round financing
Community children's library construction operator "Little Wisdom Sheep" completed an angel round of financing. Focusing on the library business in the field of children's reading, "Little Wisdom Sheep" provides parent-child education and reading services for pregnant mothers and children aged 0-12 years old based on community children's libraries and children's book rental and reading promotion, and is committed to enhancing the reading interest and reading ability of Chinese children. The current valuation is 20 million yuan.
The high-end low-temperature meat product "This Flavor Fresh" was raised by Xiaohongshu Pre-A Round of Financing
"This Flavor Fresh" has completed the Pre-A round of financing led by Xiaohongshu, which will be mainly used for research and development and supply chain construction, branding and marketing. Founded in 2019, "Benwei Umami" is a start-up brand positioned as a high-end low-temperature meat product in China, and its products are mainly low-temperature meat products. At present, 11 SKUs have been launched, from the flavors of various series of frozen sausages to the original cut bacon, ham slices and other product types. At present, this flavor of fresh food has rushed to the second place in the Tmall north and south dry goods / grilled sausage category, online monthly sales exceeded 10 million, offline store PSD (single store average daily sales) has exceeded 50 yuan.
T3 Travel completed a Round A financing of 7.7 billion yuan, led by CITIC Consortium
On October 26, T3 Travel held a series A financing conference in Beijing, announcing the completion of the A round of financing, amounting to 7.7 billion yuan, and the current round of financing was led by CITIC Consortium. This is the largest single financing in China obtained by online ride-hailing companies since 2018. At the press conference, T3 Travel also signed a strategic cooperation agreement with CITIC Investment Holdings, where the two sides will unite the strength of partners in various fields to jointly create a new ecosystem of smart mobility.
<h1>New consumption events</h1>
Cha Yan Yue Launched the New Fran Specialty Program, focusing on a new generation of Hunan local snacks
Cha Yan Yue color cross-border launch of snack brand New Fran, want to create a number of Hunan local specialties that belong to this era, and named it New Fran (Harmonic) Specialty Plan. The brand mainly promotes Hunan local special snacks, and the overall product packaging is based on the newspapers of the last century, and the details are adjusted according to different products to restore the people and things in the memory of Hunan people. At present, tmall flagship store has put on the shelves of products such as Fran tea, almond kernel cinnamon oil flavored sugar, Fran fried rice cake, chocolate lump and other products.
Push new products, explosion accidents, new cosmetics sales, Yuanqi forest action continuously
Recently, Yuanqi Forest launched an upgraded version of ALMO Badan Wood Milk. This product is based on imported Australian almonds (commonly known as almond wood), and the formula is optimized according to the tastes of Chinese consumers. This is the first Australian raw material and local production of the product, but also Yuanqi overseas acquisition of ALMO Australia's high-end badan wood milk a localization attempt. This also marks the entry of Yuanqi into the Badan Milk Circuit.
At about 3:00 a.m. on October 26, some netizens broke out on the social platform that the official Taobao store of Yuanqi Forest (ordinary C store, non-Tmall flagship store) listed a large number of low-cost sparkling water, and many consumers only spent 3 yuan to 17 yuan to buy 36 bottles of sparkling water with an original price of 237 yuan. On the evening of the 28th, in response to the fact that its Taobao store "the original price of 79 Yuanqi soaking water only sold for 3.5 yuan", the Yuanqi Forest e-commerce team issued a letter to users saying that the "wool" was an operational accident, caused by the operation personnel's preferential setting of operational errors, during which tens of millions of yuan worth of orders were generated. The Yuanqi Forest e-commerce team decided to stop all sales at the store involved and will send a box of 15 bottles of white peach sparkling water to each of the 140,500 order users.
Recently, according to the enterprise inspection APP, Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. has undergone industrial and commercial changes, and its business scope has increased the sale of cosmetics, hygiene products, pet food, pet supplies, etc.
Jitu Express acquired the domestic express delivery business of Best Group for 6.8 billion yuan
On October 29, the surging news reporter learned from Best Group and J&T Jitu Express that on the same day, Best Group and J&T Jitu Express jointly announced a strategic cooperation intention, and Best Group agreed to transfer its domestic express delivery business to Jitu for about 6.8 billion yuan (US$1.1 billion).
Hema entered the coffee market, launched its own brand "Hema Coffee", and opened offline stores
Tech Planet exclusively learned that Hema officially entered the self-operated coffee business. It is reported that "Hema Coffee" is still in the local testing stage, and there is currently a "Hema Coffee" store in Kunming, Yunnan. At present, the drinks of Hema Coffee include classic series such as American coffee and latte, and there are also coffee series with Yunnan characteristic flavor, with a price of between 15 and 27 yuan, which is similar to the price of similar coffee drinks on the market.
It is worth noting that hema coffee stores are attached to hema fresh stores, which can be seen that it is hoped that through the complete system of hema fresh stores, to empower the coffee business, in addition, coffee stores can also become part of the hema fresh consumption scene area, providing users with a good consumer experience.
Meituan's strategy was adjusted to "retail + technology" and a special team was set up, led by Wang Xing
On October 27, Meituan set up a special team to discuss and make decisions on retail-related businesses. The group has five members, namely: Wang Xing, founder and CEO of Meituan, Wang Puzhong, senior vice president and president of the home business group, Chen Liang, senior vice president and general manager of the preferred business unit, Guo Wanhuai, general manager of the fast donkey business unit, and Li Shubin, vice president and general manager of the Meituan platform. Previously, at the strategy meeting in September, Wang Xing announced that he would upgrade Meituan's strategy from "Food+Platform" to "retail + technology", raising retail and technology to a strategic height for the first time. (Late Post)