【Introduction】
Hello everyone, I am Gao Yuan (ID: Kaka), the founder and design director of the dislocation time and space brand design, and it is an honor to communicate with you on this platform.
I graduated in 2015 to enter the design industry, has been serving Party A, in B was ravaged for up to 5 years, resolutely decided to start their own business, in the process met a lot of friends and customers, let me gradually understand that design is not only to do design, but also to consider from a business point of view, to have business thinking. Design can empower products and add added value to products. But generating added value is not the purpose of the design. Because the products that can ultimately create commercial value must be products that can create value for customers, bring convenience, and be popular with the public. Only by taking the solution of user needs as the ultimate purpose of design can we truly use design to empower products.
【Dialogue】
68Design: Could you please tell us about the current work situation and the development of misplaced space-time?
At present, the studio is in its infancy, and the team mainly does brand design business, with most online projects. Friends can also communicate more, there will be corresponding cooperation opportunities.
68Design: What elements do you think a good LOGO work should have, and do you have your own views on the design trends in this regard?
A good LOGO work is nothing more than three core points: First, intuitively convey the brand attributes in the shortest possible time, so that the audience can clearly receive the brand message and the content they want to express. Second, be able to express the concept of design and the demands of customers in a limited creative space, so as to achieve the design of simplifying complexity. Third, simplicity and fun are the core elements. To be able to grasp the above current market trends is still relatively obvious, everyone is going in the direction of simplicity, but the core is to have enough creativity at the same time to have enough innovation, including the use of dynamics, 3D and so on.
68Design: Are there any tips or experiences to learn in brand design?
Brand design I believe that there are many great things that everyone sees online, everyone has their own learning methods or skills, and my early learning here is very simple. First of all, we must see more, practice more, and cultivate our vision first, which is the initial stage. After the design is relatively mature, it is necessary to look at the theory and logic behind other people's works, and it will be more quick to master the brand design skills from the basic LOGO standards, colors, graphics, extensions and other aspects.
68Design: What problems have you encountered in the process of commercial creation, and how have you overcome them?
In fact, the most difficult is the communication problem, the customer does not know what they want, it is difficult to find a relatively favorite design style, and finally come out and the customer wants to be different. Every design will encounter this kind of problem, in fact, before the formal design should be fully communicated and guided with the customer, at least there will not be too much deviation in the direction, then the rest is the design details of the problem.
68Design: How do you guide customers to accept your proposal when you communicate with them?
Put yourself in the customer's shoes, make more designs that surprise the customer, and let the customer understand that you know his project very thoroughly, even deeper than the customer's understanding of his own project
With the output of the design, it will be able to convince the customer perfectly, which is the value of commercial design.
68Design: In the current case, is there any person who is particularly impressed, and why?
Of course there is, and every designer is quite difficult. I encountered a customer who is a cat shop, the customer strictly wants to register the problem, because I like this project and hope to become my own case after doing a good job, but I never expected that there were about 20 plans before and after, and the customer side was also mixed with their own ideas and various attempts, and then the two sides exhausted and compromised. Therefore, I would like to advise all friends and businessmen to discuss various issues such as fees when it comes to registration.
68Design: What other personal hobbies do you have outside of work?
Personally, I am more at home, and I lie down when I am not busy.
68Design: Tell us about the designers in your circle or the designers you like?
Many designers in the circle are very good, Pan Hu, Hello Sea, etc., are worthy of our learning predecessors.
Some of the works are displayed
