[Dahe Bao, Dahe CaiFang] (Reporter Wu Haishu Correspondent Yang Sawen Zhu Zhe Photography) "Why do I often have tears in my eyes, because I love this land deeply", about the Zhengzhou Department Store, Jiang Donghui has witnessed too many stories.
Located in the Zhengzhou Department Store on North Erqi Road, it stands calmly and calmly, after 66 years of wind and rain to temper the baptism of business wars, her background color is undoubtedly thick. From the planned economy to the market economy, the Erqi business district has several ups and downs, and Zheng Bai has opened up the way in a field of thorns, like a sonorous rose blooming, brilliant and stubborn. "She has been fluttering in the wind and rain, but she has never said to give up." From a media person to the secretary general of the Henan Provincial Commercial Industry Association, the precipitation of time and the transformation of identity have given Jiang Donghui a deeper understanding of Zheng Bai.
Based on the individual, do fine and specialized
Some people say that the history of Zhengbai is the history of Zhengzhou's commercial development. From the creator of commercial brilliance in the planned economy and ticket era, and the expression of diversified business competition in the market economy, Zheng Bai is moving forward in exploration and improving in practice. Looking back at the 90s of the last century, the crowd chased the central plains, and the Erqi commercial circle occupied the commanding heights of Zhengzhou commerce, which was lively for a while. As the first generation of commercial enterprises in the Central Plains, Zhengbai closely follows the rhythm of the times, positioning itself as a "large and all-department store", covering popular categories such as bicycles and home appliances, and operates supermarkets on the first floor. At this time, Zheng Bai was the scenery unlimited, but the leadership was "very sober", not limited to the immediate profits, combined with Zheng Bai's own situation to reflect and layout, and made a decisive decision, successively revoked the operation of supermarkets and home appliances. When the news came out, the Zhengzhou business district was in an uproar. "At that time, it was common for supermarkets in the Erqi business district to sell more than one million a day, and home appliances were also a strong business format, so it was not easy for such a brave man to break his wrist." To this day, Jiang Donghui still admires Zheng Bai's decision.
Zheng Bai's decision to "do subtraction" was not optimistic about most people at the time, but the management resisted the pressure of public opinion from the outside world and established the business positioning of "theme clothing department store and mass fashion life" in 2005. After joining Eurasia Group in 2013, Zheng Bai was strongly empowered, actively adjusted the business structure, insisted on doing fine work, actively embraced the trend of the times but did not blindly follow, step by step to today. Looking around the Erqi business district now, in this piece of the rumble of the cannons that you sang and I appeared on, the only one who has persisted so far is Zheng Bai.
Continuous learning, innovative development
Zheng Bai, who has experienced business changes, knows the importance of abandoning the old and welcoming the new. When Jiang Donghui was still working at Henan Shangbao, Zheng Bai's leadership would regularly lead the team to the newspaper every month to communicate the activity plan. Zheng Bai has always hoped that the newspaper can organize more people to participate in the discussion and offer suggestions. This is also a powerful footnote to Zheng Bairen's series of activities of the Festivalless Festival. Jiang said frankly.
In his study and practice, Zheng Bai gradually created a unique playing style of "celebrating festivals with festivals and making festivals without festivals". The "Cardigan Festival" and "Watch Festival" have continued to this day and have accumulated a stable customer base. At the same time, Zheng Bai took the lead in playing "down jacket anti-seasonal consumption" in the Central Plains business community, which attracted the attention of many suppliers.
In addition to continuously improving the current mature marketing model, Zheng Bai has begun to use Douyin for publicity, promotion and e-commerce sales in 2019, it can be said that for the Zhengzhou retail market at that time, the traditional Zhengzhou department store building preemptively walked in the forefront of the entire market.
Sincerely, old friends in parallel
A phone call confirmed the entry of Zheng Bai, such a story is not new in Zheng Bai. "As long as I can do it, full cooperation" is what Zhu Zhaoxia, chairman and general manager of Zheng Bai, often says to each other between suppliers. In Zheng Bai, whether it is Zhu Zhaoxia or any employee, there is only one thing that they want to do, that is, how to serve suppliers and consumers well. "In the Zhengzhou business community, on the zero-supply relationship, Zheng Bai is the simplest one." Jiang Donghui said.
In Zhengbai, many employees enter zhengbai as soon as they graduate from college and work so far. The service concept of "three excellent and one satisfaction" that Zheng Bai has always adhered to affects and infects every Zheng Bai person. Many suppliers said that Zhengbai employees put themselves in the shoes of customers to consider and solve problems when working, and their attitude towards work is not only professional but also warm, and seeing them has reason to believe in Zhengbai and is willing to work with Zhengbai to develop better. "The relationship between suppliers and Zhengbai employees is more like old friends fighting side by side." Jiang Donghui thinks so.
It was the 66th birthday of Zhengzhou Department Store, looking back at the past, zhengrong years; look at the present dynasty, ⻛ Hua Zhengmao! In Jiang Donghui's view, stability maintenance and innovation, self-reliance and self-improvement, have long been deeply engraved on the heavy annual rings of the Zhengzhou Department Store, condensed into a kind of strength, sublimated into a spirit, inspiring generations of Zheng Bai people, forging ahead, and continuing to write Huazhang.
Editor-in-charge: Liu Anqi | Review: Li Zhen | Director: Wan Junwei
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