Open any car website and we will see reviews that Tianlai is a bad car. Even if the reviews are not good, Tianlai still received 15,970 units of sales in September, which is enough to make the "two fields" hungry. Why is there a two-level differentiation between sales and word-of-mouth? There are many reasons, and we'll talk about them a little bit.
Netizens complain that there are many points of natural sounds, such as CVT is not suitable for passionate driving, natural sounds are chronic, there is also a phenomenon of low temperature protection, and in the winter, it will encounter the phenomenon of cold start speed limit. Brake pads sound, steering machine sound, fuel tank sound, engine sound (this problem seems to only appear in 2.0L models), electronic parts there are backward car system, poor sound effects and other shortcomings.
Of course, in addition to the two more subjective use feelings in the back, mechanical problems can find corresponding complaint cases.
In this way, the sales volume of Tianlai is still not wavering in the slightest, and even a bit of a dominant posture.
The reason for this phenomenon, I think this is mainly related to the preferential treatment it gives at this stage, because of the shortage of chips, many brands are reducing preferential policies to maximize profits in difficult times. The Nissan Tianlai seems to be doing the opposite, and the editor learned that a dealer in Shenzhen gave the tianlai full range of models a discount of 25,000 yuan.
The original guidance price of 17.98-26.98 million yuan is now bargaining from 15.48-24.48 million yuan into the store... At the same time, I also contacted some Toyota dealers (in the same Shenzhen area), and Camry currently has no dime discount. Unconvinced, I contacted some dealers in non-Shenzhen areas, and inquired that the maximum discount given by Camry was 3,000 yuan.
Yes, cheap is king, cheap has sales, even if there are some obvious shortcomings in the product, but as long as it is not a hard injury that affects safe driving, there are still consumers who are willing to accept it. In addition to the cheap price of the car, the natural car maintenance cost and fuel consumption performance also make it destined to become an "affordable car".
Speaking of this, there must be friends who are curious, "one group of two fields" has fewer preferential treatments and no preferential treatment because of production capacity difficulties and chip shortages. Why hasn't Nissan suffered from a shortage of chips? Here first correct everyone's cognition, Honda may lack chips, but Toyota is not lacking, it has long hoarded a large number of chips. Nissan is actually short of chips, suspending some factories in Japan.
The Chinese market, as Nissan's largest overseas market, is naturally considered by Nissan to be given priority, because In other countries Nissan's competitiveness is even worse.
I have to say that Nissan's strategic adjustment is still very wise, when other brands encounter chip shackles, concentrated firepower to seize The Chinese automobile market share, and maintain a consistent high preferential strategy, so that nissan's sales this year have soared, with Xuanyi, Tianlai, Qashqai, Qijun these main products, completed the first three quarters of this year's year-on-year growth of 2.7%, of which The cumulative sales of Tianlai single products in 1-9 months, achieving a year-on-year increase of 40.5%.
Therefore, ah, not afraid of product encouragement, not afraid of word of mouth, others reduce production you shop, others reduce your discounts, sales are naturally yours. Of course, from both ends, it is naturally a good thing for consumers to buy a car at a low price. From Nissan's point of view, such an overdraft of brand power, in the long run, there will be no second Ghosn to carry the pot for you.