Celebrity endorsement of the car is not a rare thing, but the car and the star joint name seem to be the first time to hear about it. On October 29, the "First Star Co-brand Edition of Great Wall Motors" - Haval M6 PLUS Liuyan Co-brand Edition was officially launched.
Different from the previous new car launch conference, this new car selection was unveiled at Liu Yan's Douyin live star meeting, Liu Yan served as the star CGO, and settled in the Haval Zhijia APP, and participated in the haval M6 PLUS Liu yan joint version of the model with users.
The Haval M6 PLUS Liuyan co-branded version contains two power combinations, priced at 79,900 yuan and 89,900 yuan respectively.
Insight into new needs, and goddesses to create a "true incense combination"
The automotive industry is seriously involved, relying solely on the competitiveness of the product itself can no longer meet the increasingly picky consumers, and how to establish the emotional resonance between users and products has become an important issue facing auto brands.
Great Wall
Haval (parameter | picture) is very keen attention to this problem, in order to better meet the needs of users, empathy with users, Haval invited Liu Yan as the "goddess of true incense", star CGO, and settled in the Haval Zhijia app. By hosting Haval
M6 (Parameter | Photo) PLUS Liuyan co-branded "Design Co-creation Competition" and "Car Star Voice Pack Co-creation" activities, selected a number of excellent works, and applied to the Haval M6 PLUS Liuyan co-branded model.
In the live broadcast of this event, Liu Yan also experienced the "Liu Yan exclusive" car machine voice system.
Model Highlights, Six "True Fragrance Laws"
1. Young aesthetic, simple and exquisite
The Haval M6 PLUS adopts a more youthful and sporty design style, and offers an exclusive body color of "Rock Selection" for a more stylish feel.
The design of the middle network carries out parametric design, multi-level and all-round 3D three-dimensional processing, connected with the headlight group to stretch the lateral width of the vehicle to make the front face more sharp, with chrome decorative strip strokes, making the whole vehicle more dynamic.
The Haval M6 PLUS is 4664mm long, 1830mm×1830mm×1729mm long, 1729mm long, 1830mm, and has a wheelbase of 2680mm. Its trunk volume is 808L, and after the rear seats are reclined in a 6/4 ratio, the maximum volume can be expanded to 2010L to meet the needs of users in multiple scenarios.
2. Cool interior, exclusive signature
The interior is dominated by simple black to cater to the public's pursuit of a comfortable interior atmosphere, with silver bright pieces to decorate the interior of the sense of refinement and quality, Haval M6 PLUS Liuyan co-pilot dashboard and armrest box position has the embroidery process of Liuyan exclusive signature, highlighting the identity of the joint version.
3. High efficiency and energy saving, indulgence
The Haval M6 PLUS is powered by a 4G15F high-power engine with a maximum power of 110 kW and a maximum torque of 210 N•m. It is equipped with a 6-speed manual transmission and a 7-speed dual-clutch transmission.
Compared with the Volkswagen DQ500 transmission, the 7DCT automatic transmission independently developed by Great Wall is more compact in structure and 10 kg lighter in weight. At the same time, the low viscosity of ATF oil can improve fuel economy by 5%, and truly achieve high efficiency and energy saving.
4. Super body, safe travel
Haval M6 PLUS Liuyan co-branded body material is made of high-strength steel plate, double-sided galvanized to ensure that the body is stainless for 10 years. The high-strength cage body design can absorb the collision energy when the collision occurs, and disperse it to the skeleton of various parts of the body, which can effectively reduce the deformation of the cab.
5. Parking assistance, worry-free parking
The Haval M6 PLUS Liuyan Co-Brand Edition is equipped with a parking radar and a rare 360-degree panoramic surround view system for vehicles of the same level, which can sweep away the driver's blind spot during the parking process and improve the safety of parking.
6. Convenient configuration, scientific and technological intelligence
Haval M6 PLUS Liuyan co-branded version, equipped with keyless entry + one-key start function, cruise control, one-button dual-mode anti-pinch electric sunroof, multi-function intelligent driving computer, one-key lift + anti-pinch window, automatic constant temperature air conditioning, etc.
Meet the goddess and experience the heartwarming moments
In the closely watched home SUV market, the Haval M6 PLUS has shown its hard core strength in terms of appearance, space, safety, configuration, etc. The Haval M6 PLUS Liuyan joint edition is not only the result of user participation and co-creation, but also allows users of models below 100,000 yuan to experience the personality charm of "star customization".