In recent years, Pingxiang Town, Tongwei County, has fully implemented General Secretary Xi Jinping's strategic thinking on poverty alleviation and development, grasped e-commerce poverty alleviation and promoted poverty alleviation, guided and encouraged the establishment of a third-party e-commerce service platform, paid attention to the upward movement of agricultural products, promoted commodity circulation, continuously improved the ability of poor people to use e-commerce to start a business and employment, broadened the sales channels of high-quality agricultural products and the channels for poor people to increase income and get rid of poverty, and truly let Tongwei agricultural products go out of the house and go to the whole country.
In the critical period of decisive victory over poverty alleviation, Pingxiang Town, Tongwei County, regards consumption poverty alleviation as an important starting point for high-quality poverty alleviation, and strives to promote the "e-commerce + consumption poverty alleviation" model to promote the stable income of the poor masses with consumption. The "Longshang Menghe" WeChat e-commerce consumption platform is a business card tailored for Tongwei by the National Energy Administration's village-based assistance team of the central designated poverty alleviation unit. With the in-depth advancement of e-commerce sales, a large number of agricultural products such as fruits and vegetables, small grains, and Chinese medicinal materials have gone out of the mountains, and the "express train" of e-commerce poverty alleviation has been continuously sold to all parts of the country, and a bunch of banknotes have bulged up the pockets of the poor masses.
Yin Yanli, operator of Menghe Village, Pingxiang Town, Tongwei County, "Longshang Menghe": "In 2019, I came to Menghe Village to work on the e-commerce platform, and this year there will be more than a year. Now I work in the 'Longshang Menghe' e-commerce center, in addition to receiving orders, orders, invoicing, connecting with customers, customer service, and packaging some products every day. The work here is also very easy, I can take care of the family and work here. Now, the development of our Menghe Village is also very good, I hope to bring our products to all parts of the country, so that our 'Longshang Menghe' development is getting better and better." ”
Gu Shuangkui, first secretary of Menghe Village, Pingxiang Town, Tongwei County, said: "'Longshang Menghe' e-commerce is an e-commerce brand and a platform built by the collective enterprise of Menghe Village. Through the development of Menghe e-commerce, we have strengthened the collective economy of our village, driven the development of the characteristic industries of our village, and increased the income of villagers. Our e-commerce is actually in September 2018 began to do, after more than two years of operation, has been the rural e-commerce of all aspects, channels, including product circulation, market, etc. have been organically connected, now the operation is still relatively normal. So far, our 'Longshang Menghe' e-commerce sales platform has sold 9.5 million yuan, which has promoted the increase in the income of the village collective economy. ”
It is better to teach people to fish than to teach people to fish. The key to e-commerce poverty alleviation is hematopoiesis, helping farmers to take the road of self-reliance to get rid of poverty and become rich. Based on local resources, Menghe Village, Pingxiang Town, vigorously promotes the "Longshang Menghe" WeChat e-commerce poverty alleviation model, gives full play to the advantages of local agricultural and sideline specialty resources, uses network sales channels to achieve a full-coverage e-commerce industry model of "production, publicity and marketing", and helps farmers solve the most practical, fundamental and urgent problems of how to sell agricultural and sideline products.
Gu Shuangkui, first secretary of Menghe Village, Pingxiang Town, Tongwei County: "Our e-commerce here can see that there are about six types of products at this booth, look at a distribution map here, we are now selling to all provinces, municipalities and autonomous regions in the country through more than two years of operation, and we have the products we sell." We started to do some experiments this year, especially during the epidemic, we tried to do a live broadcast, we special live broadcast room to show and promote our various products, and now we are trying multiple models. Because it was also during the epidemic period, the impact on all aspects of our lives was relatively large, through online sales, including live streaming with goods and other new ways and methods, these new things and us were connected. We brought goods through live broadcasting, and also sold more than 200,000 sales, and the effect was still relatively good. In fact, through more live broadcasts, the scope of product dissemination is wider and larger, and more is to introduce the good products, good culture, good scenery, and good scenery of our entire Tongwei County to the people of the whole country. ”
In the warm cowshed of Wang Tuxi, a villager in Menghe Village, Pingxiang Town, Tongwei County, a calf that has just been born for more than ten days is snuggling in Wang Tuxi's arms with wet eyes and gently sucking his fingers with his tongue. His family's five cows are very fat, the income is quite good, and now the family's house has been renovated, and life is getting more and more exciting.
Wang Tuxi, a villager in Menghe Village, Pingxiang Town, Tongwei County, said: "My income is also very good, for example, like a calf that can be weaned after four months of birth." After weaning, the calves were sold for money. If the calves look better and sell, like this year's price, a cow can sell for ten thousand yuan. Last year the government subsidized one cow, and now even if one cow is added, a total of five cows have been raised this year. Raising cattle is really good, like the cattle I raise feel that the income is very good, I also like to raise cattle, I feel good cattle. ”
"My income is also good, I am an old man who can't exert myself, picking honeysuckle is a light job, and young people are not used to it." Zhang Zhenwen, a villager in Menghe Village, Pingxiang Town, Tongwei County, told reporters.
Like Zhang Zhenwen, relying on the good policies of the party and the government to accurately alleviate poverty, villagers actively plant cash crops such as honeysuckle and peppercorns, broaden the channels for increasing income, and bring real income to farmers. Now, many villagers have become rich, and some villagers have not only built new houses, but also bought cars.
Liu Zhenguo, secretary of the party branch of Menghe Village, Pingxiang Town, Tongwei County, said: "Looking at the results of poverty alleviation in the past eight years, I feel very happy, and the poverty alleviation results in our Menghe Village are full of achievements, and at the end of 2013, 42.24% of the poverty level dropped to the current zero. Menghe Village is the realization of the entire village poverty alleviation in 2018, I feel that the biggest change in the heart of the deepest feeling, first of all, the change in infrastructure. From last year to this year, we implemented the hardening of the village group road in Menghe Village, and we are now one step ahead and formulated the '123' industrial integration development plan of Menghe Village. Our current focus is on consolidating the results of poverty alleviation, and the focus of our work is shifting to rural revitalization. ”
Cultivating and expanding industries that enrich the people is the foundation of rural development. Based on rich land resources and natural conditions, Zhangzhuang Village in Pingxiang Town has vigorously developed grass and livestock-led industries according to local conditions, cultivated and developed characteristic industries such as honeysuckle, peppercorns, and Chinese medicinal materials, and driven farmers to increase their incomes and become rich.
Dong Qingbin, a villager of Dongqu Society in Zhangzhuang Village, Pingxiang Town, Tongwei County, said: "The annual income from planting at home reaches 40,000 to 50,000, and the two of us plant this greenhouse at home, and the income of a greenhouse is several thousand yuan. ”
"Now the family's economic income is dependent on breeding, I now breed three cows, the government subsidizes one, and my own family has two." A year income of seven or eight thousand yuan, and then the cultivation of some medicinal herbs, honeysuckle, peppercorns, these income is not a lot a year, and then is to plant a greenhouse, the greenhouse planted some leeks, peppers, eggplants, these income is about seven or eight thousand yuan. Dong Jianfu, a villager of Dongqu Society in Zhangzhuang Village, Pingxiang Town, Tongwei County, said.
Industrial poverty alleviation is the root cause of poverty alleviation, and it is also an important starting point for the implementation of rural revitalization. In recent years, the villages of Pingxiang Town, Tongwei County, have developed a new model of ecological breeding based on regional characteristics, "combining planting and breeding, promoting breeding with breeding, and creating a win-win situation". Relying on rich cultivated land resources, Zhangzhuang Village plants corn, oats and other crops, vigorously develops the cattle and sheep breeding industry, guides local farmers' agricultural and animal husbandry cooperatives to create a new model of "combining planting and breeding", broadens the new way for villagers to get rich, and radiation drives villagers to develop the breeding industry, so that the people become breeding experts, truly rich in the breeding industry chain, so that the villagers' lives are getting better and better.
Zhang Bingsheng, head of the Jinghui Agricultural and Animal Husbandry Farmers Cooperative in Tongwei County, said: "The Jinghui Cooperative began to build a factory in March 2018 and officially raised cattle in November, driving 66 farmers and distributing 800 yuan in dividends every year. ”
Cui Jianjun, full-time secretary of Zhangzhuang Village, Pingxiang Town, Tongwei County, said: "There are 180 households and 820 people in Zhangzhuang Village, of which 69 households and 338 people have been established as of a card, and all of them have been lifted out of poverty so far. Since the beginning of this year, in order to further broaden the channels for farmers to increase their income, a new pepper demonstration point and 27 vegetable greenhouses have been built. ”
Since the launch of the poverty alleviation work, the party committee and government of Pingxiang Town have solidly carried out the work of accurate poverty alleviation, implemented policies according to households, focused on solving the practical difficulties of the poor masses, and actively guided them to enhance their confidence in getting rich. Nowadays, more and more people are actively changing their ideological concepts, relying on their own diligent hands to get rid of poverty and become rich, and running towards a well-off life.
Wei Junmin, secretary of the Party Committee of Pingxiang Town, Tongwei County: "In the next step, we must continue to inherit and carry forward the spirit of hard work in poverty alleviation, on the basis of consolidating the results of poverty alleviation, conscientiously implement General Secretary Xi Jinping's important exposition on 'improving the quality of poverty alleviation and establishing a monitoring and support mechanism to prevent returning to poverty', maintain the overall stability of existing support policies, financial support, and support forces, do a solid job in consolidating and upgrading education, medical care, housing and safe drinking water security, and persistently grasp employment poverty alleviation, industrial poverty alleviation, and poverty alleviation. The work of consumption poverty alleviation and the resolution of contradictions and petitions has continuously improved the sense of gain, happiness and security of the people in the town, and accelerated the effective connection between poverty alleviation and rural revitalization. (Reporters Zhou Jianbin, Hui Shiyang, Liu Ling, Lu Haijuan)