The annual double 11 is the best time for the majority of consumers to frantically "chop their hands"! This year's Jingdong 11.11 Global Good Things Festival finally accumulated orders reached 159.8 billion yuan, surpassing this year's 618 results and setting a record; among them, the overall results of computer digital products were gratifying, and the offline retail of computer digital products also achieved eye-catching results. Compared with last year, the overall sales of Jingdong Double 11 offline retail computer digital category increased by 6 times year-on-year! Especially in innovative smart stores such as Jingdong computer digital stores, the double upgrade of quality assurance experience and service has been welcomed by more and more consumers.
During this year's Double 11 period, the TOP5 brands of Jingdong's offline retail computer digital product sales were Lenovo, Asus, HP, Dell, and Huawei; among them, Lenovo's online strength was amazing, and offline strength was still stable, and offline retail sales completed a 6-fold increase over the same period last year!
In the subdivision of computer digital, the offline retail sales of the notebook category increased by 11 times compared with the same period last year, the brand ranking is still Lenovo king, followed by Asus and ThinkPad; the offline retail sales of the game increased by 10 times compared with the same period last year, Lenovo, HP, and Dell became the top three in brand sales; desktop computers completed a 5-fold increase in sales of offline retail in the same period last year, and the top three brands were Lenovo, Dell, and HP. It can be seen that in the entire PC category, Lenovo won the grand slam of offline retail sales of the double 11.
In addition, the keyboard's performance in offline retail is also very impressive, and offline retail sales have increased by 2 times compared with the same period last year! Logitech unexpectedly became the top of the brand sales list, Rebbe was second, and B.O.W became third. The biggest dark horse of offline retail this year is the Jingdong Wenyi category, and its offline retail sales increased by a staggering 175 times year-on-year! Qixin, Effective and Zhengcai have become the top three brands in terms of sales.
Jingdong Double 11 computer digital offline retail sales in the growth of various categories, has achieved unprecedented good results, inseparable from the support and participation of consumers; on the other hand, the opening of Jingdong computer digital stores is also one of the important reasons for the success of computer digital offline retail sales.
Located around the computer city, Jingdong computer digital stores began to open in September this year, so far in 22 cities have opened 26 stores; some of them during the double 11 period of the average daily sales reached 4 times the sales of PC retail stores opened by the store owners, and Taiyuan Jingdong computer digital stores sales reached 10 times that of the previous retail stores, more and more consumers fall in love with the experience of offline stores, I believe that in the days to come, Computer digital offline retail will continue to play its advantages and become an irreplaceable and important part of consumption, bringing consumers higher quality computer digital products and forming a more perfect purchasing experience.