The 17th Jingdong 618, the 17th with the largest discount in history, came to a successful and perfect end, and the data showed that from June 1 to June 18, the cumulative amount of orders placed by Jingdong reached 269.2 billion yuan, creating a new record, highlighting that the passion of national consumption was fully detonated, and the new momentum of China's economic growth was further highlighted. At the peak of the whole day on June 18, JD Computer Digital once again proved its home status with gorgeous data! It can be seen from the war report that the whole machine, image, intelligence, audio, literary instruments and other categories have ushered in a full-line outbreak, and personalized Coldplay products are even more popular. The performance on the third-party merchant platform is also eye-catching, and the sales volume of the whole day easily exceeded 1 billion; At the same time, under the trend of online and offline integration, the sales of computer digital stores increased by 394% year-on-year. It can be seen that as the preferred platform for user replacement and the largest incremental field for the majority of brands, Jingdong Computer Digital has once again achieved its own new breakthrough and proved its industry status and value with proud achievements.
Word-of-mouth good things dominate the list, and trendy Coldplay products are very popular
As the home of computer digital novelty Coldplay, whether it is a music-loving music player or a player who likes home-based games, it can fully meet the diverse needs of the new era trendsetters. According to the war report, the sales of The Wanderer LolliPods true five-wire Bluetooth headset increased by 68 times year-on-year, the sales of Lenovo C2M game Y7000P single products easily exceeded 100 million throughout the day, and the single-day transaction of Logitech (G) G502 gaming mouse increased by 150% year-on-year, accounting for 40% of the overall share of gaming mice. As the favorite of all the otaku teenagers, in just 10 seconds, 2,000 Units of Switch Mario IP Joint Custom Gift Boxes were all sold out, and Tencent Video membership card sales also achieved a 10-fold year-on-year increase. For people who love running, with the blessing of millions of traffic, the Xiaomi Bracelet 5 broke 10,000 units in 1 second, and all of them sold out on the same day. At the same time, the sales of iFLYTEK Office X1 increased by 475% year-on-year.
Not only that, with the blessing of new technologies, hardcore black technology products are still selling hot. It can be seen that the sales of HIFI headphone products increased by 415% year-on-year, the sales of Vlog cameras increased by 128% year-on-year, and the sales of intelligent voice transcription voice recorders also achieved a year-on-year increase of 240%, which was a gratifying increase. At the same time, internet speed in the Internet era is one of the things that every Internet native cares about the most, and in the crazy 2 hours on June 18, WiFi6 router sales increased by 47 times year-on-year. In addition, tablet sales increased by 105% year-on-year, and sales of HDR's high-definition displays also achieved a remarkable record of 421% year-on-year growth.
Firmly occupy the PC home ground, high-end notebooks into incremental new home
Occupying the absolute home of the PC field, JD Computer Digital interpreted the extraordinary with hard verification strength throughout the day on June 18. The data shows that the sales volume of 2K+ resolution thin and light books has achieved a year-on-year increase of more than 5 times, and the transaction volume of tablet computers has increased by 105% year-on-year. At a time when the purchasing power of users for game entertainment products is increasing, the consumer demand of users continues to upgrade, showing an increasingly personalized and diversified development trend, and on June 18, the sales of RTX high-end games increased by more than 300% year-on-year. At the same time, it can be seen that the reverse effect of user consumption demand on product segmentation categories is also expanding, and the data shows that for every 2 displays sold, 1 is a Jingdong C2M product, and the strength is fully displayed.
At the same time, in the computer accessories category, in just 5 minutes, sales easily exceeded 100 million, and sales in crazy 2 hours increased by 92% year-on-year. What is particularly surprising is that the stack height of hard disk sales exceeds 5 Burj Khalifa, that is, the height of sales reaches more than 4,000 meters, which is quite shocking!
Categories such as imaging and intelligence have once again ushered in a big outbreak, covering all aspects of life needs
Audio-visual digital products are also a bright star of Jingdong Computer Digital 618, from the hot sales performance, home smart printer sales increased by 105% year-on-year, game console sales increased by 428% year-on-year. For many flight enthusiasts who yearn for the sky, DJI UAV sales have easily achieved a year-on-year increase of 288%, while Tencent's T5 projector C2M products have also dominated the list with a record of 80% of the brand as a whole.
In the smart category, the sales of smart networks in two hours of crazy sales reached a year-on-year increase of 49%, the sales of alpha eggs that are highly sought after by users also increased by 480% year-on-year, and the sales of e-sports routers also had a strong year-on-year increase of 439%. In the audio category, sales of true wireless noise-canceling headphones increased by 586% year-on-year, and smart speaker sales increased by 355% year-on-year. Not only that, OPPO ENCO W51 in-ear true wireless noise reduction Bluetooth headset performance is still good, ranking TOP 1 in new product sales, and domestic headphones by Jingdong C2M customized products increased by 9 times year-on-year, showing that the C2M reverse customization mode is popular with users.
Not only that, in the literary category, the sales of student stationery easily achieved a year-on-year increase of 155%, and the sales of conference audio and video categories increased by 11 times year-on-year. At the same time, with the needs of users becoming more and more personalized and customized, the sales of C2M customized products in the socket category increased by 254% year-on-year, and the sales of electronic paper books and reverse customized gift boxes also achieved excellent results of breaking through 1 million.
The multi-dimensional business resonates, and the effect of the platform strategy is becoming more and more significant
As we all know, JD Computer Digital has also been committed to third-party merchants on the service platform to solve the logistics and distribution problems faced by merchants in their operations, and to provide consumers with high-quality shopping experience and service experience through diversified service incentive policies. From the data, it can be seen that 618 easily broke through 100 million after 5 minutes and 30 seconds on the day, and the sales mark of 1 billion yuan was exceeded throughout the day, while the number of merchants that achieved million sales also exceeded 200, the sales increased by more than 100% year-on-year to 1950 stores, and the sales in Wuhan increased by 51% year-on-year, with remarkable effects.
Jingdong computer digital stores also focus on promoting the services of small and medium-sized enterprises, and their performance in commercial channels is also quite excellent. The data shows that the sales of enterprise business increased by 53% year-on-year, the sales of office categories achieved a year-on-year increase of 120%, and the sales of commercial products also increased by 276%. Not only that, manufacturing, government, operators, energy industry, etc. all increased by more than 200% year-on-year, while the sales of enterprises in first-tier cities increased by 88% year-on-year, and the overall recovery trend was unstoppable.
Online and offline two-way outbreak, innovative marketing to drive users to expand the new
Jingdong 618 is hot online on the same day, and the offline is also full of firepower. As can be seen from the data, the sales of Jingdong computer digital stores increased by 394% year-on-year, and the number of computer digital offline stores in 3-6 tier cities exceeded 400, bringing consumers an online and offline linkage celebration. In addition, the number of Jingdong computer digital stores has opened nearly 500 stores, covering 30 provinces, 216 cities, 408 districts and counties, 217 universities and 36 top 100 counties, handing over a very good report card.
Moreover, Jingdong Computer Digital 618 has also driven online stores and offline stores to achieve customer acquisition and revenue through the introduction of diversified traffic and innovative marketing methods. According to the data, the traffic of computer digital venues increased by 139% year-on-year, the online and offline media exposure outside the station exceeded 1.26 billion, the traffic increased by 100% year-on-year, and the number of cooperative brands with rapid growth in the B-end Beijing target business increased by 165% year-on-year. In particular, another fan surprise is that in the "618 Pet Powder Live Night" jointly produced by Tencent Video, 49 stars such as R1SE boy band, Zhao Lusi, Ding Yuxi, Wei Chen, Xu Kai and so on participated in the performance, with 58.03 million Weibo topic interactions and more than 100 million omni-channel exposures, which really lived up to every love!
With the perfect end of JD Computer Digital 618, as the first year after the epidemic, it can be described as a very exciting! As the consumption scene further diversifies and fragments, JD Computer Digital will continue to bring consumers a large number of big-name new products, continue to optimize and upgrade the shopping experience, and will continue to lead the upgrade from the quality to create a more high-quality consumer experience for consumers.