There are always some people or companies that will move a large number of people in that instant!
In the face of the heavy rain in Henan, Ali, Tencent, Pinduoduo and other Internet giants have all donated hundreds of millions of funds. Although it has been well received by people, there is not much surprise.
On the contrary, it is a domestic brand that donated 50 million yuan, which has moved people for a long time, and once landed on the first place on the hot search list, this brand is Hongxing Erke.
Speaking of Hongxing Erke, the post-80s and post-90s are still quite familiar, and the post-00s are probably not much heard. Because Hongxing Erke is an enterprise with the same popularity as ANTA in the early 21st century, it is a pity that time has passed, ANDTA has become the first brand of sports domestic goods, and Hongxing Erke has become people's memory.
No matter how familiar the post-80s and post-90s are with Hongxing Erke, there are very few shadows of Hongxing Erke at home. This is not to say that Hongxing Erke is not good, but that there is a little problem in the strategy of the company in the process of development, which has led to the decline of the brand.
And it is such a Hongxing Erke, who is far from the peak of the period, who actually stepped forward in the face of national disasters and took out 50 million yuan. Many netizens are worried that Hongxing Erke will face the result of bankruptcy after donating.
1
Hongxing Erke deserves to be fired again
At 5:45 p.m. on July 21, the official account of Hongxing Erke Weibo announced that the company donated 50 million yuan of materials to the disaster area in Henan through the Zhengzhou Charity Federation and one fund.
A seemingly ordinary Microblog has moved countless people, because when it released this Microblog, the company's account was just an ordinary user, and such a large company was unwilling to spend 108 yuan to buy itself a Weibo annual user. However, when Henan needs help, it can donate 50 million yuan of materials in one go, and the company's pattern is prominent enough, and netizens do not want such a conscientious company to die.
Under the continuous spontaneous publicity of netizens, Hongxing Erke finally landed on the first place in Weibo's hot search last night, and the topic was "Hongxing Erke's Weibo comments are good and sad".
The number one comment was "Niangfu feels like you're going out of business and donated so much", with more than 650,000 likes.
There are also netizens who are anxious for Hongxing Erke, after all, they have donated so much, can't they just float silently, right? After all, Hongxing Erke's current situation is also very difficult.
Eye-catching netizens also found the membership problem of Hongxing Erke, directly leaving a message: I feel that you officials are reluctant to open Weibo members, but donated the same 50 million as Anta, which is really remarkable!
Some netizens really can't watch it, help Hongxing Erke open a membership for 10 years, let it also feel the feeling of annual membership.
Yesterday afternoon, Hongxing Erke posted: Busy for half a day, I found that I was already a Weibo member, thanking netizens for giving away ten years of membership.
Hongxing Erke's practice is like a very Chinese personality, he can be a little bitter in life, but when the country has an accident, we will not stand idly by, and we will have a better future if we win together!
2
What has Hongxing Erke experienced over the years?
Hongxing Erke originated in 2000, which is a brand founded by Wu Rongguang and his father.
Before they founded Hongxing Erke, Wu Rongguang's father and several members of the family established Hongxing Shoes, which may be the discord between relatives that caused Wu Rongguang's father to withdraw his shares.
In 2000, Hongxing Erke was founded in a rough factory building. When the factory started its business, it owed the bank 10 million yuan, and the factory's own assets were more than 3 million accounts receivable and hundreds of thousands of cash and a warehouse of foreign trade inventory. Roughly estimated, when Hongxing Erke was established, its net worth was about 6 million. The entrepreneurial pressure of carrying huge debts can be imagined.
Fortunately, their hometown is in Jinjiang, Fujian, where there are shoe factories everywhere, everyone is full of energy, debt is not so terrible, dare to rush more important.
In order to alleviate the financial difficulties, Hongxing Erke introduced foreign capital and signed an exclusive agency right with agents with strong ability. A set of combination punches down, Hongxing Erke solved the financial crisis.
Not long after starting a business, a typhoon turned the humble factory into a sea of rain, and the orders that were supposed to be delivered were all floating on the water. In order to deliver timely delivery to customers, Wu Rongguang quickly summoned workers to clean up the warehouse, re-produce, and never give customers defective products. With the full cooperation of the workers, the crisis was successfully overcome.
After that, Hongxing Erke began to promote Hongxing Erke to the whole country through advertising, and there were many competitors at that time, such as: Anta, Peak, 361 degrees, noble birds, Xtep, etc., but it was an era of a hundred flowers blooming, and it was also the spring of Fujian Jinjiang shoe companies.
In 2005, Hongxing Erke had already completed its listing in Singapore, two years before ANTA was listed in Hong Kong.
After the listing, Hongxing Erke began a large-scale store opening strategy across the country, when almost all domestic shoe companies did this, compared to whose stores there were more.
There must be a problem in the rapid opening of the number of stores, that is, a large number of stores have losses, and this strategy has made Hongxing Erke face difficulties again.
Seeing that the pinning store is not a solution, Hongxing Erke began to take the fast fashion route and entered the clothing industry. However, people are not interested in Hongxing Erke's clothing, and the inventory problem has become a problem that cannot be dropped.
At this time, in 2015, Hongxing Erke experienced another fire, burning more than half of the company's machines, resulting in extremely tight cash flow.
Natural disasters and man-made disasters have become the key reason for the decline of Hongxing Erke, fortunately, Hongxing Erke has not died, and netizens are not willing to die such a company that has gone through various ups and downs, and have rushed into the live broadcast room to buy.
This wave of heat has come, but how will the future go? Hongxing Erke still needs to think!
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!