New Music Industry Watch original article, unauthorized refusal to reprint
Author | Nine Fish
"Starting today, our teacher-student relationship ends here, and you are welcome to grab jobs in the future." On the night of the final of the "Tomorrow's Creative Project", Ma Wei shouted this sentence to the tomorrow's graduates on the stage. With his first music variety show mentor status, he bid farewell to a very ma wei characteristic.
After bidding farewell to his new identity, Ma Wei continued to make new works. Before there was a hot search for "Diving", just released a song and Qian Zhenghao co-sang "I don't know what to call it".
In the 10 years since his debut, from the initiator of an independent label, an original singer, to the debut guest of the second season of "I Am a Singer-Songwriter", to the music tutor, the superposition and transformation of each identity is the proof that Ma Wei's music acting road has become more and more spacious.
Today's Ma Wei, the number of works is small, but it always arouses attention and discussion. He is more integrated into the mainstream vision, frequently appearing in major variety shows, and business invitations are increasing. Frequent exposure, coupled with his free speech on the Internet, also allowed fans to have a fuller impression of him than before.
From an independent musician to gradually gaining mainstream recognition, Ma Wei spent nearly 10 years. But why is it he who is favored?
On the night of the final of "Tomorrow's Creation Project", Ma Wei said goodbye to the students on the stage
<h1 class="pgc-h-arrow-right" data-track="9" > his music, there is no right or wrong choice</h1>
On World Health Day, Ma Wei released a song called "Diving", and subsequently, the entry #Healed by Ma Wei's new song Diving was on Weibo's hot search list.
"Diving" is a song about depression. The warm melody of the song, combined with the delicate chanting of the horse, the healing effect is obvious. In fact, the teenager who once locked himself in his room and watched "Kangxi Lai" for eight months, from the first time he learned about depression, to now speaking out for this group, this story itself is enough to heal.
In Ma Wei's musical works, whether it is about the big theme of love and life, or about a certain thought of his day, it can be said that they quietly reveal that Ma Wei is a very emotional and sensitive person. In the world of sensibility, choice cannot be simply classified by right and wrong, but can only be divided by the degree of input and the form of presentation.
Even if it is to bid farewell to the "lonely teenager" who once had a heavy heart, and sing "Big Goose" with "Big Goose" as a metaphor, the neat and elaborate lyrics are indeed more extensive under the rich arrangement of layers, and they express another life situation. However, there is still an exclamation of "three thousand worlds, all kinds of sorrows, mistakes on the upper floors, and relief from sorrow."
Takahara once described the sound of horses as a breeze on a summer night, cool and thirst-quenching, and at the same time like a pair of arms ready to give you the warmest hug.
This trait is most evident in his 2016 release of None of Them. The song tells the story of a "lonely teenager", and the words are very similar to the poem in his favorite Gu Cheng's "Summer Outside the Window": "We are young, we don't know anything, we don't want to know." ”
Ma Wei was often asked "is there a story in this song", and his answer was: "When you hear this song, it has nothing to do with me, and the tears you shed are the stories that only you know." ”
He uses music as an outlet for emotions and thoughts, and he always allows the listener to find themselves between the melodies and the words. Including the half-sentence lyrics of "Letter Horse By Reins and Half Life" in "None of Them", it has also become one of the most frequent content in Ma Wei's Weibo comments.
Two years later, in 2014, when the album "Lonely Island", which officially brought Ma Wei into the mainstream, was released. Among them, the song "Nanshan South", which is the first song of the album, has swept the front page of major music charts. In fact, before the official release, "Nanshan South" has already been well-known on the Internet, and even the guitar score of the song has been updated several times on the Internet.
"Of the songs I've written so far, this one [Nanshan South] has taken the longest time — three years."
That is to say, when Ma Wei began to write this song, he had only stepped into the age of "no regrets" for a few years. Even if it took three years to officially launch this song, I still couldn't help but sigh in the song introduction: "No one has taught us how to face separation, when we wake up, we are already drunk, we have not even squeezed out a smile, it is too late to say goodbye, so we have grown up."
If "Nanshan South" was the track that made Ma Wei get mainstream recognition at that time, then another song on the album, "Song of the Lone Bird", was one of the most loyal fans of music for Ma Wei in the future.
"One day I will become a bird that no longer covets freedom, and accompany you to age in your cage", it is estimated that when Ma Wei wrote this lyric, he did not expect that it would become the personality signature of so many people in the future. Among all the songs sung by Ma Wei with "I" as the protagonist at that time, "The Song of the Lone bird" may be the song closest to the state of mind of the "lonely teenager".
If you push it back, you may see a clueless teenager who has just begun to find emotional accommodation in music. Along the way, music has gradually transformed from initially bringing him a sense of identity that needs to be sought by others, to gradually transforming into a medium of self-exploration.
Moreover, in recent years, Ma Wei has become more and more extensive in the singing of musical works. Including the release of "I don't know what to call", it is a love song with a light electronic style. The cooperation with the new generation of singer Qian Zhenghao was also ridiculed by netizens as the output of the "I am a singer-songwriter series", which attracted the ecstasy of a group of music fans.
Today's Ma Wei, whether it is the debut guest on the "I Am a Singer-Songwriter Season 2" program, or invited to serve as the mentor of the "Tomorrow's Creation Project"; or, this year alone, there are Many large-scale music festivals such as the Hangzhou Rabbit Mountain Music Festival, the Luoyang Music Carnival, the Wuhan Strawberry Music Festival, the Chengdu Douyin Automobile Carnival and other large-scale music festivals that have issued invitations to Ma Wei, which are ma Wei's identity as musicians and his musical works, which have been recognized by the industry and the market.
Ma Wei performed at the Luoyang Music Carnival
<h1 class="pgc-h-arrow-right" data-track="27" > his story is true left and right</h1>
If the musician Ma Wei is compared to a poet, then the Internet version of Ma Wei is a comedy director.
It's like clicking on Ma Wei's netease cloud music's personal homepage, and the recent dynamic is "justifying the name" for "The Song of the Lone Bird". Because of his half-serious and half-joking dynamics, the style of painting in the comments has also opened the "national comedian" mode along the way.
He randomly throws out a meme, like the director's "boot", and immediately contributes a funny dialogue to the Internet.
Ma Wei's Weibo style is even more so. It's not so much a well-known singer-songwriter's homepage as a real and interesting circle of friends.
From "Don't push me, I'll wear autumn pants when I'm in a hurry!" The daily chatter to "net suppress cloud saw a sentence - 'Good night!' Ms. Alprazolam and Mr. Sertraline hydrochloride, hoping that one day after the day with the Jun, there will be no end to the good sentences", and then to the preset flag of "gradually feeling that drinking is not interesting, I plan to quit drinking". Occasionally interspersed with a blog post of a well-thought-out variety show, tour, and work, it is more like going to the wrong set.
This painting style was also brought to the "Tomorrow's Creation Plan" by Ma Wei, and the mentor Ma Wei was also jokingly called "a talk show talent who was delayed by singing" by netizens.
But in fact, people who know Ma Wei know that he does not like to be interviewed very much; in ma Wei's few interview manuscripts, he is not very expressive of himself. But in the show, when facing young people who love music, he can always output without reservation.
And when he touched the problem of music professionalism, Ma Wei would not back down at all, and even became a "talking idiot".
In an episode of tomorrow's Creative Project, a group of students performed unsatisfactorily, choosing to skip all the "sugar coatings" and bluntly pointing out the root cause of the problems of that performance. Because he feels that as an independent musician, he should never forget the predecessors who worked in independent music, and pay more attention to the young people who are still working hard in independent music, and they can take this step on this stage, which is enough to show their faith.
He hopes that in this way and inspiration, on that stage, as many sparks as possible for independent music.
In that context, rather than being called a commentary, Ma Wei's words were seen as the experience and wishes of a person who had come over. In these outputs, he has not always regarded himself as a protagonist or a center of thinking, but from a more industry and practical point of view.
But in private, he will not only share the funny stories of his old friends with tomorrow's students, but also laugh inside and outside the camera when he talks about the song he wrote in his dreams.
When the trainee said that he had been working hard for a long time to "become the perfect existence in his mother's eyes", Ma Wei stood up directly on the spot, just like a big brother, and said the words that encouraged the student and many people:
"Friend, relax, you're playing music, not playing perfectly!"
Although this was the first time that Ma Wei participated in a music variety show as a mentor, he exceeded the responsibilities and obligations of this identity and became a teacher and friend of the students.
His excellent ability to express himself in language and his interesting inner strength have also made him an invited guest on non-musical programs such as "Please the Refrigerator" and "You and I Are Kings". After all, who wouldn't love someone who is really funny?
< h1 class="pgc-h-arrow-right" data-track="45" > his future, there are still no assumptions</h1>
In the past 1 year, Ma Wei not only cooperated with Qian Zhenghao in "I Don't Know What to Call", co-released "Dive Swimming" with the World Health Organization and NetEase Cloud Music, sang the OST of "Next Year's Autumn" for the TV series "List of Treasures of the Antiques Bureau", and was invited to participate in several large-scale music festivals; at the same time, he also won and completed the identity of music mentor in "Tomorrow's Creation Plan".
The superposition of these works and identities has also made him a major performer for business events such as Hi Bai Soda, Himalaya & Wuling Motors, and Vanke Run.
From being an independent musician to being recognized by the public, industry and commercial values, Ma Wei has spent nearly 10 years. In the past 10 years, only Ma Wei himself can tell clearly how he has harvested such results today.
During his participation in "I Am a Singer-Songwriter 2", Ma Wei once sent a message to director Che Che at two o'clock in the morning: "Do you think people are lonely? ”
Asking this sad question, he also sang the healing feeling in "Diving" to the full grid, and he will also use his childhood story to comfort and encourage young musicians on the show site. Those who have listened carefully to Ma Wei's music will find that no matter how sad and gentle the melody is, or the tangled lyrics lamenting life and love, it cannot hide his good wish to open a gap so that all people who listen to the song can breathe freely in the few minutes of the song.
Even if it is his "abstinence from alcohol" or the Weibo style that has been sent into the circle of friends, it is the same.
It is precisely because Ma Wei is such a real person that there is almost no sense of distance, interesting enough to be like a walking happiness distributor, that his musical works can be so touching. Between seemingly contradictory output styles, he has always been him. Just like when he brushed through the song list of the north and south of the river overnight in "South Mountain", he would also ridicule himself for still being the "lonely teenager", or a fat man, who could not float up.
"What if? hypothesis? It is impossible to achieve what is established, and it is not quite disappointing. In an interview, when asked a question that began with "if," Ma replied.
Because I don't like to hypothesize, I know how to do today's things down-to-earth. With this attitude, Ma Wei completed the first decade of his musical career, and I believe that in the next decade, his future path will only become wider and longer.
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