With the advent of short videos, not only young people, but also many older people are emerging in an endless stream.
The celebrity that Teacher Jiang wants to share today is the "foodie grandmother" who is 100 years old but loves hot pot cola: Yu Zeqin.
Yu Zeqin is Cai Yun'en's grandmother, a native of Chengdu, Sichuan. In March 2018, Cai Yun used a short video to record her grandmother's daily life. This Chengdu grandmother, born in 1920, not only likes to eat hot pot and drink Coke, but is a full foodie, and her daily life is frequently golden.
In the video, Grandma likes to use the Chengdu dialect the most: "know a shovel", "shine in the clouds and fog". With her cute foodie attributes and flamboyant personality, Grandma instantly became popular on the platform and was well known to the public.
Because Grandma likes to eat high-calorie Coke and hot pot, and loves to drink ice drinks, many netizens are worried about Grandma's body and hope to let Grandma eat less high-calorie food, but even so, Grandma is still "my own way" to eat, drink and have fun.
The granddaughter in the video has warned grandma many times, saying that don't drink so much Coke, it is not good for the body, you should pay more attention to your body, grandma not only did not listen, but drank red wine, drunk red face, very cute.
In addition, Grandma is also very fond of dressing, whether it is going out or at home, always combing a beautiful and decent hairstyle, and will also clip bright hair clips on the bun to express her "girlish heart".
Up to now, the "Cai Yun' account has released a total of 151 works about grandma, with a total of 77.21 million likes and 6.02 million fans, and now considering grandma's body, Cai Yun said that she will reduce the frequency of shooting and the number of releases.
From the 100-year-old grandmother to the 13-year-old student, anyone can find their own life and entrepreneurial goals through short videos.
Most of Mr. Jiang's students are physical store owners, and they will ask a question, that is, how should the future business be laid out? My answer has always been simple: short video + live streaming with goods.
To this end, Teacher Jiang summed up the 3 tips of live streaming with goods, bosses follow this method, can not guarantee 100% profitability, but at least can provide you with a new idea and playing style.
<h1 class="pgc-h-arrow-right" > trick one, the low-price effect of the incremental market</h1>
What is the purpose of live streaming? Sell goods and make money. Many novices feel very embarrassed, especially small and medium-sized business owners who have been operating offline for many years, which is actually the biggest misunderstanding of live streaming. Make money, don't be humble.
To solve their own face problems, when officially opening the live broadcast with goods, the most important thing is to find the incremental market of the product, and then to capture and create a low-cost effect.
The incremental market is a market with good future development prospects and scale, such as luxury goods, daily necessities, and handicrafts, and there is a lot of room for growth in the future.
The low-price effect is to find your own "high-performing stocks" in this fiercely competitive Red Sea market and open up the market through a product.
In the future, it must be a single product detonation, and then a diversified development path. Facts have proved that many super-large enterprises are due to the diversification of the first positioning, but there is no product that can be taken, such as LeTV.
<h1 class= "pgc-h-arrow-right" > tip two, live streaming the five senses of marketing with goods</h1>
If looking for incremental markets is a "line-to-line" macro business, then five senses marketing is a "point-to-point" micro business operation.
The five senses include: smell, hearing, vision, touch, taste, can do 2 points, you can make money, if you can do 5 points, you have already succeeded. Where it manifests itself, let's look down.
Take lipstick prince Li Jiaqi as an example, he opened with a sentence of "Hello, your Li Jiaqi is coming again", which is an auditory stimulus; the output of lipstick copywriting is a touch (sensory) stimulus; applying to his arm or lips is a visual stimulus.
In the field of beauty, Li Jiaqi achieved auditory, tactile and visual stimulation, so he succeeded. If you think about the Tao, think through it, you can completely unveil the "mystery" of live streaming with goods, and naturally you can sell products and make money from it.
< h1 class = "pgc-h-arrow-right" > trick three, the head effect in Vanity Fair</h1>
Celebrities pursue fame, businessmen pursue interests, and combining stars and businessmen is now commonly known as "net red". How to make money through live streaming is to have fame and interests at the same time. Either learn from Li Jiaqi to drive fame with interests, or learn from celebrities to drive interests with fame.
What if I can't do it? This is to use the fame or interests of others to drive your own products.
For example, if you sell clothing, but you are not famous enough, and the price of the product is not low enough, what should you do? Use the celebrity effect to "harvest", and this celebrity is a head player, such as Li Jiaqi and Wei Ya.
But if you yourself are a small KOC, the fans also have thousands of large, the use of celebrity effect will be risky, so then you must use the interest love to drive the product, that is, we said earlier "single point breakthrough", the use of low-price effect to drive the celebrity effect.
Well, 3 tips about short videos and live streams with goods, I will share them here today, have you learned them? If you're still not done, welcome to subscribe to the "Crazy Cargo" column to learn new business ideas and help you succeed.