Introduction: At a time when the industry is generally facing a "chip" crisis, many friendly businessmen, such as BBA, are either "missing cores" and difficult to pick up cars, or they have to lift cars and have to raise cars directly or in disguise. Lincoln China and the adventurer PHEV, neither lack of cores, nor will they sit on the ground to increase prices!
Refuse to "panic", luxury has its own way.
Two days ago, before the National Day holiday, Leju Automobile rushed to Suzhou to test drive Lincoln China's first new energy strategic model, the Adventurer PHEV.
I have to say that the comprehensive performance of this product from static to dynamic exceeds the author's expectations, and can be called the best choice for 300,000 luxury brand plug-in mixed SUVs.
<h1 class="pgc-h-arrow-right" data-track="5" > 300,000, and reliable and faceless plug-in SUVs are too rare</h1>
Under the global trend of energy conservation and emission reduction, and the strong "double integral" and other policies, adding new energy vehicles has become a must-answer question for many large and small OEMs.
At the same time, from the perspective of consumers, as first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, and even many second- and third-tier cities, they have begun to "restrict the purchase" of traditional fuel vehicles, and the purchase of new energy vehicles is also becoming a common choice for more and more individual and family consumers.
The policy vigorously advocates and promotes that new energy vehicles themselves have the inherent advantages of being more quiet, smooth, and low cost of using vehicles compared to fuel vehicles, and there will be more and more people who actively/passively choose new energy vehicles in public and private.
But put to the current node, the reality of a backbone is that, so your budget is in the early 300,000, and you want to buy a reliable and noodle-lined new energy SUV model, and the choice is rare.
And if you have a huge "mileage anxiety" about pure electric vehicles; or for safety concerns and other factors, the bones are very rejected pure electric vehicle products, even if you consider buying new energy vehicles, you are more inclined to choose PHEV plug-in hybrid products, then this price point and demand can be selected in a narrower range.
Such as Toyota RAV4, Honda CR-V, Volkswagen Tiguan, etc., the corresponding PHEV products of the joint venture brand are also reliable.
The key is that the budget is running to the early 30s, fuel vehicles can easily buy luxury brands such as BBA, and if you buy a Toyota Honda Volkswagen, you can't get over the face.
Figure what, this price to buy a car who is not more or less, consider the face and forced grid problems.
Practice has also proved that adventurers have contributed more than half of Lincoln's sales to their own efforts, becoming Lincoln China's veritable sales responsibility.
Whether it is the technology or the product itself, there is no advanced nature to speak of. The price is not low.
In a word, the price of early 300,000, want to buy a reliable, and have face (the first line of the pipe, how to be a luxury brand) of the plug-in SUV, is really rare, too rare!
<h1 class="pgc-h-arrow-right" data-track="17" > the launch of the adventurer PHEV, firing lincoln's first shot in electrification</h1>
According to Mao Jingbo at the previous Chengdu Auto Show, it is based on the continuous deepening of the localization strategy that Lincoln China has launched the brand's first new energy model this year , the Adventurer PHEV.
Mao Jingbo (left) unveils adventurer PHEV at the Chengdu Motor Show
The reason why the first shot of electrification was chosen to be put on the adventurer, because as one of the "three musketeers" of Lincoln's domestic SUV, the adventurer was in the market segment "cake" the largest.
As mentioned above, the price of early 300,000 yuan, there are few luxury brand plug-and-mix models on the market, and the acceleration of the adventurer PHEV can just fill this "market vacuum".
The probability of success is naturally much greater.
In this regard, Wang Henan, vice president of communication and public affairs of Lincoln China, who attended the test drive, also stressed that the launch of the adventurer PHEV and fuel limited edition models will further enrich the product matrix of the adventurer's star model to cover a wider range of potential consumer groups.
In fact, taking Shanghai, where Lincoln China's base camp is located, as an example, compared with Beijing, a large seller of new energy vehicles that is also "limited to purchases", Shanghai has always been more "friendly" to PHEV plug-in hybrid, not only can enjoy the subsidy policy for new energy vehicles, but also the key can "green card".
Wang Henan presided over the media salon before the test drive
For many white-collar workers and new middle-class workers living in Shanghai, the price of early 300,000 is not cheap but the threshold is not too high.
The launch of the adventurer PHEV is bound to become a deep-water bomb to be thrown into this segment, and the market potential should not be underestimated.
<h1 class="pgc-h-arrow-right" data-track="27" > power chassis intelligent, adventurer PHEV strength can not be underestimated</h1>
Back to the test drive itself.
The static part is not too much to repeat, about the PHEV version and limited edition adventurer, we have already reported on it at the Chengdu Motor Show.
As far as the dynamic driving link is concerned, the measured performance of the adventurer PHEV really exceeded the expectations of the author and many media partners in the industry.
I would like to talk about the following three points that are most impressive:
First, the matching of this hybrid system, the maturity of the visual measurement is still very high.
If it is not some "blue" logo elements on the vehicle, and the reminder of the driving mode, it is estimated that many people will not be able to do it during the daily driving process, and it is easy to distinguish whether this is a PHEV plug-in mixed car or a fuel vehicle.
Because whether it is sufficient power or "loss of power", in addition to the engine sound will be obvious when the power is lost, the output of the entire power is still relatively smooth, and there is no "abrupt" change that some PHEV models usually have.
This is enough to prove that even in the field of PHEV with a high difficulty coefficient, Lincoln and Ford behind it still have a few brushes.
Second, the overall chassis texture is still very commendable, at least more "advanced and comfortable" than the BBA competitors at the same price.
Although the addition of power batteries makes the quality of the whole vehicle heavy, whether it is an urban road or a high-speed road, or a somewhat bumpy rural dirt road, the adventurer PHEV gives people an intuitive feeling of "dexterity".
It is a bit of an exaggeration to say that the body is as light as a swallow, but it is really good to open and very comfortable to open.
The only fly in the ointment is that the author and the media in the same car have found that the riding comfort of the rear row can be adjusted better, and when crossing some bumpy roads, the front row driver feels very stable and comfortable, and the rear passengers will feel slightly "upside down".
A little more nitpicking, the rear row sound insulation can be better is perfect.
Third, including the adventurer PHEV and fuel version models, lincoln China's use of this SYNC+ vehicle intelligent network system, the overall sense of experience should also clearly lead a number of luxury brands.
This point does not seem to be difficult from the technical level, but it is really not possible to directly adopt third-party car and machine systems such as Tencent, Baidu, Ali, and even Huawei, which can keep pace with the times.
But the real problem is that at present, not to mention luxury brands, even the joint venture brand of Honda Toyota Volkswagen, the experience on the in-vehicle intelligent network connection is indeed very backward and very bad.
Through this, the Lincoln China team must be given a capital and bold praise for the in-depth promotion of "localization", which requires boldness and sincerity.
China, especially the younger generation of consumers, "no intelligence, no cars", arrogant BBA do not want to understand.
The central control large screen is not only easy to use for looking at the cool intelligent network connection
Of course, Lincoln's car machine system, although the sensitivity and accuracy are not bad, but at present, the open permissions are indeed limited.
When it comes to vehicle-related controls, even the most common voice control to open windows, sunroofs, etc., is not yet supported.
This should not be, but also needs to be further fought by the Chinese team, a greater degree of openness and authorization, not so difficult!
<h1 class="pgc-h-arrow-right" data-track="49" > Observation:</h1>
Overall, the comprehensive product strength of the adventurer PHEV is indeed commendable, flawed, the price of early 300,000, the combat effectiveness is still super strong.
For those mentioned earlier, the budget is at this price, and consumers who want to buy a reliable and noodle-lined new energy plug-in hybrid SUV is undoubtedly a huge blessing.
In the past, there was no choice between the best of both worlds, either a riko (such as Toyota Honda Volkswagen's PHEV products) or a face (BMW X1 PHEV, etc.).
Now, the arrival of Lincoln adventurer PHEV, let you have enough face, worthy of the "uncompromising American new energy luxury SUV".
In addition, it is particularly worth mentioning that according to Lincoln China, at a time when the global automotive industry is generally facing a "chip" crisis, many friendly businessmen, such as BBA, are either "missing the core" and difficult to pick up the car, or the car has to be lifted directly or disguisedly .100".
As a luxury brand under Ford, Lincoln China is not currently directly troubled by the related "chip crisis".
Production and sales supply is sufficient and guaranteed, under the guidance of the core idea of "three adherences" proposed by President Mao Jingbo, Lincoln from manufacturers to dealers will not "sit on the ground" because of short-term interests.
For this reason alone, Lincoln's Way and value marketing are really not just talking, which will further enhance Lincoln's brand image and user reputation.
At critical times, you really have to be sincere and generous!
Mao Jingbo and dealer representatives jointly issued the service convention
On this occasion, if your needs are exactly to buy a 300,000-level luxury brand plug-in SUV, Lincoln Adventurer PHEV, it is undoubtedly worth a look, a try, a buy.