Melons and fruits are fragrant, and potato grain is full of warehouses. On November 27th, the 18th China International Agricultural Fair was held in Chongqing, and four kinds of national geographical indication products such as Dali winter jujube, peanuts, sand bottom peppers, Shayuan carrots, etc., as well as various characteristic and high-quality agricultural products in Dali County, appeared at the exhibition, promoting the sale of Advantageous and Characteristic Agricultural Products of Dali County to the whole country and to the world. County Governor Du Xin and Deputy County Governor Zhang Honglin led the responsible comrades of the County Agricultural and Rural Bureau, the Agricultural Inspection Center and other units to participate in the activity.
At the event, Du Xin successively went to the comprehensive exhibition area and the landmark exhibition area to check the layout of enterprises in Dali County, and then at the special promotion meeting of Shaanxi agricultural brand held by the Provincial Department of Agriculture and Rural Affairs, he promoted the key industries of Dali winter jujube, and officially released the slogan and brand image of Dali winter jujube on behalf of the county party committee and the county government.
At the promotion meeting, Du Xin, the county magistrate, focused on introducing the development of the Dali winter jujube industry and interpreted in detail the brand image creativity of the dali winter jujube. He said that the brand is the direction, the brand is the power, Dali County will continue to promote standardized production, with high-quality winter dates to give back to consumers, hoping that "every grain is a surprise" of the big Li winter dates, to bring more sweetness and surprises to everyone's life. Subsequently, Du Xin, county magistrate, together with Wang Tao, deputy director of the Provincial Department of Agriculture and Rural Affairs, hu Xiaoyun, director of the CARD China Agricultural Brand Research Center of Zhejiang University and president of the Zhejiang Sustainable Brand Research Institute, released the new image of the Dali winter jujube brand.
It is understood that this exhibition takes "brand strong agriculture, help poverty alleviation; open cooperation, and jointly promote comprehensive well-off" as the theme, with the core of creating trading opportunities and promoting trade cooperation, further strengthening the display and sales of industrial poverty alleviation achievements, strengthening production and marketing docking and brand marketing, focusing on displaying new products, new technologies and new formats in various industries in agriculture and rural areas, and helping agricultural enterprises to open up new markets.
Source: Dali Rong Media Center Wang Peng