Yicheng "solo show", beautiful landscapes, humanities gathered. In recent years, the Yixiu District Party Committee and the District Government of Anqing City have actively practiced the concept of "green water and green mountains are golden mountains and silver mountains", regarded the creation of the national global tourism demonstration zone as an important starting point for the high-quality development of Yixiu, and stepped out of the global tourism development road of "party and government overall planning, departmental linkage, urban-rural integration, and the whole people's joint construction and sharing".
Longshan phoenix water, suitable for beauty and pleasant
Yixiu means "Yicheng Duxiu", located in the north of Anqing City, with a total area of 414 square kilometers, accounting for about half of Anqing City, with jurisdiction over 2 townships, 3 towns and 1 street, a total of 60 villages and communities, with a registered population of 280,000 people and a permanent population of about 600,000 people.
——The landscape here is beautiful. Yixiu Mountain is rich in water resources, the scenery is pleasant, three points of the mountain three points of water and three points of the field, known as "Longshan Fengshui". The territory has the undulating Dalongshan National Forest Park, the beautiful Caizihu National Wetland Park, the national 4A-level Jushishan Tourist Scenic Spot known as the "Love Pilgrimage Site" and the National 4A-level Oolongxi Tourist Scenic Spot like a natural oxygen bar. "The foothills of Longshan Mountain on the shore of Shitang Lake, ten miles of apricot blossoms and two bays", is the most beautiful portrayal here.
- Here the humanities come together. "Five Miles and Three Soldiers, Two Champions Across the River", Yixiu people are brilliant, and the culture is continuous, from Deng Shiru, a master of calligraphy and seal carving in the Qing Dynasty, to Deng Jiaxian, the founder of the two bombs, Ye Duzheng, the meteorological master who won the National High-tech Award, to Yan Fengying, a Huangmei opera performance artist who sang in the north and south of the great river, and Xiao Qian, a landscape painter of the Republic of China. There are 1 national key cultural relics protection unit (Zhangsidun Neolithic Site), 5 provincial key cultural relics protection units, and 17 municipal key cultural relics protection units in the territory.
- The traffic here is developed. Sitting on Anqing's most superior highway, railway, airport and water transport resources, Anqing Tianzhu Mountain Airport can directly reach 13 cities such as Beijing, Shanghai, Xiamen and Xi'an, with more than 100 weekly flights, and high-speed rail to 20 cities such as Beijing, Shanghai, Nanjing and Wenzhou. The three high-speed entrances and exits in the city are all in Yixiu, 3 national highways and 3 provincial highways pass through the border, the Jianghuai Grand Canal enters the river to the sea, and the Shimen Lake Wharf has 8 berths of 1,000 tons, directly leading to the Yangtze River.
- The prospects here are endless. Focusing on the development layout of the character type, we will create a brand park, a quality new city, a taste tour, and the six characteristic towns of xueyuan, calligraphy and painting, opera, health care, water town slow city, and logistics are staggered. In 2021, it is expected to receive a total of 3.6 million tourists and achieve a comprehensive tourism income of 2.8 billion yuan, an increase of 30% and 27% respectively year-on-year. The creation of global tourism ranks among the best in the province.
Longshan feng shui, yixiu pleasant. At present, Yixiu District is actively seizing the important opportunity of the national implementation of the rural revitalization strategy, adhering to the ideas of global tourism, "tourism +" and differentiated development, adapting to local conditions, innovating breakthroughs, making up for shortcomings, systematically promoting the in-depth development of global tourism, and striving to create a provincial-level and then a national-level full-scale tourism demonstration zone.
<h1 class="pgc-h-arrow-right" data-track="11" > high level to promote the construction of a large pattern</h1>
The Yixiu District Party Committee and the Yixiu District Government attach great importance to the creation of global tourism, set up a high-standard leading group for the creation of the work, the secretary of the district party committee and the district chief personally grasp and convene a high-standard mobilization meeting and promotion conference for mobilization and deployment; the meeting of the standing committee of the district party committee and the executive meeting of the district government listen to reports in a timely manner and solve the problems encountered in the creation work; the district creation leading group has held scheduling meetings many times, scheduled the goals and tasks formulated by the creation office on a monthly basis, implemented the list-type and sales number system management, and regarded the global tourism as a township, township, Important assessment content of streets and relevant departments.
The district government also issued the "Global Tourism Industry Development Support Policy" and set up a special fund of 5 million yuan for the development of the tourism industry; It has successively compiled the "Yixiu District Global Tourism Development Plan", "Yixiu District Rural Tourism Special Planning", "Yixiu District Tourism Public Service Facilities Special Planning", "Yixiu District Global Tourism Publicity and Marketing Special Planning", "Yixiu District Rural Tourism and Rural Revitalization Integrated Development Industry Planning Plan", etc., forming a hierarchical, interconnected, scientific and effective global tourism development planning system. The three levels of district, township and village each perform their duties and assume their own responsibilities, and have successfully built a work pattern of overall planning and joint management of the party and government.
<h1 class="pgc-h-arrow-right" data-track="39" > solid foundation to build a strong network</h1>
Consolidate the tourism road network system, keep the internal and external transportation network smooth, buses, tourist lines directly to most of the tourist areas (points), the last kilometer of the tourism route is fully opened, the main scenic spots in series, the rainbow scenic road with a total length of about 20 kilometers are all completed, and the shared bicycles along the way are completed.
Consolidate the signage and navigation system, all scenic spots, cultural relics points, and highways in the area are set up with signs, and there are guide maps at highway entrances, conspicuous places, and crowded areas. Consolidate the tourist public toilet system, as of October 2021, upgrade and renovate 64 tourist public toilets, all of which are free to the public.
Construct a smart tourism system, build a one-stop platform for smart tourism that is networked with scenic spots in the jurisdiction, implement tourism big data monitoring and analysis, complete the "one mobile phone tour Yixiu" smart cultural tourism data platform, and design and produce electronic navigation maps.
The construction of tourism distribution system, relying on the construction of an anqing city passenger station to create a district-level tourist distribution center with a traction on global tourism has been operated normally, and three key tourist townships such as Yangqiao, Wuheng and Luoling have completed the site selection and planning and design of secondary tourism distribution centers by relying on existing houses.
<h1 class="pgc-h-arrow-right" data-track="40" > publicity and marketing singing big brands</h1>
Actively participate in the city's 1+4 model global tourism promotion and press release, successfully hold the Changzhou global tourism promotion meeting, Chinese writers into Yixiu style exchange meeting, China Tourism Day Anhui main event, etc.; actively participate in the province's "Spring Tour Jianghuai Please Come" hundred media tourism promotion won provincial commendations, participated in the "Cloud Tour Anhui" program live broadcast, Nearly 75,000 people participated in the live broadcast of Anguang High-speed Voice, Dolphin Vision, Kuaishou and other platforms participated in the on-site interaction, participated in the "Seven Fairies Take You to Anqing" Cultural Tourism Cloud Promotion, "Seven Fairies" Poverty alleviation public welfare live broadcast, etc., held dragon boat cultural festival, Caizi Lake bird watching festival, rural Spring Festival Gala, beautiful Yixiu photo contest, etc. and live broadcast through the network; updated and revised tourism brochures, hand-drawn maps, registered and operated Yixiu cultural tourism WeChat, Douyin public account, etc.; to stimulate market vitality and potential, the 520 Jushi Shan Hai Oath Mountain Alliance Cultural Tourism Festival won the first prize of the 2019 Anhui Tourism Creative Marketing Case.
Strengthen literary and artistic publicity, the original Huangmei small drama "Feelings of Home and Country" with the theme of Deng Jiaxian's protection of the country and the people has been supported by the National Arts Fund, the Huangmei small drama "Road" with the theme of poverty alleviation has been shortlisted for the Anhui Provincial Stars Award, the yixiu new song "Longshan Fengshui Exhibition New Posture" with the theme of Yixiu landscape and humanities has been broadcast in major media, and Yixiu Rong Media has carefully produced and launched four phases of global tourism vibrato videos, attracting the attention and praise of many fans. The powerful promotion of Yixiu landscape humanities, famous and famous cultural tourism projects has sung the big brand of "Longshan Fengshui, Yixiu Pleasant".
<h1 class="pgc-h-arrow-right" data-track="41" > focus on the main focus to enhance competitiveness</h1>
Closely follow the six elements of "eating, living, traveling, shopping and entertainment", focus on the development of the cultural tourism industry, and strive to enhance the core competitiveness of global tourism. High-quality construction of A-class scenic spots, 4A-level boulder mountain scenic spots new glass trestle, cliff bungee jumping, high-altitude swing, high-altitude rope bridge and other experience projects, newly approved national traditional Chinese medicine health tourism demonstration base, national preferred cultural tourism investment and financing projects, the seventh batch of cultural industry demonstration bases in Anhui Province, Anhui Province's top ten internet red scenic spots, tourism destination attention and online prosperity of popular attractions ranked fourth in the province; 4A-level Oolongxi Scenic Area new Tongtian Buddha hand and rainbow slide project, the popularity soared; Longhu Pond, Lingshan Stone Tree, Scenic spots such as Baochong Lake are constantly upgraded.
Orderly construction of urban and rural tourism, Yangting Village, Huangmei Village, Xiaolongshan Community, Yuwan Village, Bailin Village, Baochonghu Village rely on their own characteristic resources to create different theme villages, the number of star farms has increased year by year, Nanyuan Mountain Villa has been rated as a provincial leisure tourism demonstration site, Yuwan Orange Xiang Ecological Park has been approved as the first batch of Rural Tourism Maker Demonstration Base in Anhui Province, Yuwan Village and Huangmei Village have become well-known rural tourism agglomeration areas, Longshan Community and Bailin Village have been rated as provincial characteristic tourist villages, and Luoling Town has been rated as a provincial characteristic tourism town. Anqing Seventh Street takes the night market and the stall economy as the explosive point, gathers popularity, and successfully opens up a new path of urban tourism.
Focus on creating a homestay economy, give play to the leverage of the tourism economy, the total investment of more than 60 million yuan more than theme, multi-subject, all-round development of Yixiu Homestay, Yangting Yueke Homestay has been opened in October, Xiaolongshan Homestay project has entered the construction site, and strive to be completed within the year, the Anhui Nongdao Homestay Project jointly built by Yuegong and Bailin has entered the bidding stage, the decoration of Yuwan Orange Xiang Maker Base Homestay has basically ended, the catering facilities of the homestay project transformed by Longshan Primary School have been completed, and the general shop community Lu Jiachong, Three cultural tourism industry poverty alleviation homestay projects in The former residence of Yan Fengying in Huangmei Village and yuegong community have entered the poverty alleviation project database. At present, it is negotiating cultural tourism investment projects with the Township Companion Cultural Tourism Group and the Tree Frog Tribe on the development of Shiling Natural Village, Daisai Lake and Huaxi Tea Valley Area.
<h1 class="pgc-h-arrow-right" data-track="42" > integrates innovation to create multiple formats</h1>
Increase the integration of tourism and culture, agriculture, forestry, health care, sports and other industries, and innovate to create a multi-format of global tourism. Around the "culture + tourism", Wuheng Township focused on expanding the former residence of Deng Jiaxian, Luoling Town focused on building the former residence of Yan Fengying, Dalongshan Town focused on building the Wu Zhenpeng Martyrs Exhibition Hall, Daqiao Street focused on building ye Duzheng's life exhibition hall, red education base, opera culture base, patriotic education base, meteorological science popularization base and other popularity, Ye Duzheng life exhibition hall can be called a model of cultural relics and tourism, and skillful integration with science and technology.
Focusing on "agriculture + tourism", support sunshine and rain dew ecological park, Runjia ecological park, Longquan ecological park, Longyun ecology, etc., accelerate the integration and development of leisure agriculture and cultural tourism; around "forest + tourism", relying on forest wetland resources such as Dalongshan Scenic Area, Dalongshan National Forest Park, and Caizi Lake Wetland, we will create recreation, pension, health care, fitness and other health care products.
Around the "pension + tourism", focus on building the Caizi Lake Wetland Pension Cultural Park; around the "sports + tourism", the Jushi Mountain and Deng Jiaxian's former residence will be included in the Provincial Sports Bureau's Eleventh Golden Week self-driving tour boutique route.
<h1 class="pgc-h-arrow-right" data-track="43" > strengthen supervision and maintain great security</h1>
Nowadays, the big data system of Yixiu District Information Command Center has been completed and operated, the "Skynet" system has been fully covered, 8 scenic spots above the 3A level have connected the video surveillance signal to the Industrial Monitoring Center of the Provincial Department of Culture and Tourism, formulated and announced the tourist carrying capacity, and the 4A scenic spots have been equipped with real-time monitoring facilities for tourism capacity, and constantly improve the tourist diversion plan.
The "Emergency Plan for Tourism Emergencies in Yixiu District" has been formulated, and tourism enterprises such as A-class scenic spots, hotels, and farmhouses have formulated tourism safety emergency plans to normalize safety training and emergency drills. The "Letter of Responsibility for Safe Production" was signed with the tourism enterprises in the region, clarifying the safety responsibilities and performance obligations, and organizing inspections on time, grasping the implementation, and urging the enterprises to establish a long-term safety mechanism.
Through the special rectification of the tourism market and the inspection of the order record, the normalization has been realized, and in recent years, there have been no incidents of personal infringement on tourists, damage to the health of tourists, and major and responsible complaints.
<h1 class="pgc-h-arrow-right" data-track="44" > the whole people to build and share new achievements</h1>
The tourism industry in Yixiu District has set up a tourism volunteer team, and often carries out civilized tourism publicity activities, has accepted provincial and municipal civilization creation open inspection and secret visit activities for many times, combined with the creation of civilized cities, China Tourism Day, etc. to carry out civilized tourism publicity, accumulatively distributed more than 5,000 copies of various publicity materials, and set up "I help you" and "learn Lei Feng" volunteer service stations.
More than 80% of local departments and tourism practitioners are aware of local tourism slogans and image logos, and more than 80% of local residents understand and recognize the creation of the global tourism demonstration zone.
Yixiu District Tourism Association, Farm Stay Association and other industry associations have been established successively. The charging piles of shared bicycles and new energy vehicles in the northern new city have been put into use, and all community squares, cultural centers, libraries, sports facilities, etc. in the whole district are open to local residents and foreign tourists free of charge, and all townships and streets continue to improve the tourism service functions and facilities. Tourist attractions, hotels, farmhouses, etc. in the region have launched preferential policies with different characteristics according to different seasons and holidays. Earnestly do a good job in effectively linking poverty alleviation and rural revitalization, and resolutely complete the task of rural tourism poverty alleviation. (Jiang Jiachun, He Xiaowei, text/photo)