At 8:00 p.m. on October 31, the "Jingdong 11.11 Global Love Season" was fully launched, and the surging consumption boom arrived as promised. Because there is no need to stay up late and wait, this time Jingdong 11.11 has brought more calm to consumers and brand merchants. At the moment when JD.com 11 was fully opened, a large number of consumers and orders poured in, and a large number of brands and merchants quickly created a new record. Behind this "silky smooth" shopping experience, thanks to the strong support of JD Cloud, the cornerstone of JD 11.11 technology.
All along, JD Cloud has been fully guarding the smooth progress of JD 11.11 with safe, stable and reliable technology and services. Jingdong 11.11 opened for 10 minutes, and the peak of user visits per second increased by 157% year-on-year, with ultra-high elasticity to cope with jd.com's massive concurrent demand of 11.11.
During the Jingdong 11.11 period, digital intelligence technology capabilities such as hybrid cloud operating system, intelligent interactive RPA, blockchain anti-counterfeiting traceability, and C2M reverse supply chain were applied on a large scale, further optimizing the user experience and making love easier with digital intelligence technology.
JD Hybrid Cloud Operating System - Cloud Ship realizes the unified scheduling of larger-scale heterogeneous infrastructure, and realizes the unified scheduling and management of 3 cloud vendors, 72 large data centers, nearly 100 edge data centers, and hundreds of thousands of intelligent logistics terminals worldwide, fully guaranteeing the JD 11.11 global love season. Jingdong intelligent customer service provides consumers with 7×24 hours of all-weather consulting services, the opening 10 minutes, Jingdong intelligent customer service cumulative consulting services more than 1.81 million times, an increase of 165% year-on-year.
This year's Jingdong 11.11, positioned in 11 digital yuan pilot areas, and has never opened a CCB digital yuan wallet users, can search for "digital yuan" in the Jingdong App, enter the designated activity page to participate in the "build" face gift activity, have the opportunity to get up to 118 yuan of digital yuan gift package; after the user pushes the digital yuan sub-wallet to the Jingdong App, it can be used when purchasing Jingdong self-operated goods in the Jingdong App, or search for "Digital Yuan" in the Jingdong App. Keywords can be quickly used directly to the Digital Yuan Zone; orders completed using Digital Yuan and JD Payment Transactions can participate in the "Order Charity", redeem public welfare materials for free and be donated by JD to designated public welfare projects.
During the Jingdong 11.11 period, JD Pay and dozens of banking institutions joined hands to issue payment coupons of up to 1111 yuan to users, and also launched a series of exclusive benefits with UnionPay Cloud FlashPay. At the same time, in order to make it easy for users to shop during 11.11, the Jingdong Financial App will issue a large number of interest-free welfare coupons, and will also launch interest-free activities in Jingdong commercial complexes including Jingdong Electric Super Experience Store, Jingdong Electric City Flagship Store and Jingdong Five Star Electric Appliances.
In terms of service platform merchants and supporting small and medium-sized enterprises, during the Jingdong 11.11 period, Jingdong Cloud also demonstrated its solid technical service capabilities and ecological resources. JD Cloud launched the "Love Festival on the Cloud" promotional activity, experience evaluation enjoys a renewal fee of 0.2 discount, more than 100 million yuan subsidies to comprehensively help small and medium-sized enterprises and merchants upgrade their digital intelligence; Jing Xiaozhi provides intelligent customer service services for JD.com's 165,000+ platform merchants, bringing efficiency, experience and income growth.
Jingdong supply chain financial technology in the Jingdong 11.11 period for merchants to provide financial support, Beijing small loans, movable property financing, Beijing Baobei, gold mining, business owner loans, Beijing ticket second stickers, etc. have different preferential efforts, to help merchants stock up worry-free, replenishment worry-free, as of October 31, Jingdong supply chain financial technology platform services cover 300,000 small and medium-sized micro and medium-sized enterprises, providing more than 100 billion yuan of financial support.
Jingdong Smart City launched the "City Loves to Buy" activity, linked 70 cities across the country, 5,000 Jingdong Digital Economy Industrial Park enterprises into the park, trained hundreds of rural "new farmers", integrated more than 10 characteristic industrial belts, through "supply chain + platform operation + e-commerce live broadcast" and other digital intelligence industry services, for consumers to select hundreds of thousands of rural "source goods".
This article originated from the Financial Circle Network