Recently, research institute StrategyAnalytics released the third quarter of 2021 global smartphone shipment report. In Q3 2021, global smartphone shipments fell 10.8% year-on-year to 327.3 million units. It ended the recovery phase that the industry has experienced over the past four quarters. Supply constraints have hit the smartphone market hard, with many vendors unable to meet strong demand for the upcoming holiday season. StrategyAnalytics expects supply constraints to continue into the first half of 2022.
Samsung continues to lead in global shipments in Q3 2021; while Apple launched the Apple iPhone 13 series back to second, but supply still exceeds demand. In terms of domestic manufacturers, Xiaomi, OPPO and vivo ranked three to five respectively.
(Source Network)
According to StrategyAnalytics, Samsung continued to lead in Q3 2021 – its global smartphone shipments were 69.3 million units and its market share was 21%. However, shipments fell 14% year-over-year. Although Samsung abandoned the Note series, Samsung launched two folding screen phones in the GalaxyZ series during the quarter, and the demand for these new models was very strong, but the supplier failed to complete some orders due to supply shortages.
Apple regained its second place with a 14% market share. The company shipped 46.5 million iPhones worldwide during the quarter, up 7% year-over-year. Supply constraints negatively impacted the performance of the iPhone 13 series this quarter. However, due to aggressive price cuts and promotions, the iPhone 12 series is still popular in multiple markets, filling the gap in the out-of-stock iPhone 13 series to a certain extent.
Xiaomi ranked third. In Q3 2021, its global smartphone shipments were 44 million units, with a market share of 13%. The supply shortage also affected Xiaomi's performance in the quarter – shipments fell 6% year-on-year.
The blue-green plant remained stable, with OPPO (including OnePlus) shipping 36.8 million smartphones in the quarter. Another Chinese brand, Vivo, shipped 33.6 million units. The two companies also ranked fourth and fifth, respectively.
Among the major manufacturers, Honor has made a strong comeback with its solid performance in the Chinese market. It ranks eighth with a market share of nearly 5%. Another Chinese brand, Transsion, which includes Tecno, itel and Infinitix, maintained strong momentum in Africa and India, achieving double-digit growth in the quarter, with it ranking 6th. Realme followed in seventh place, while another Chinese brand, Lenovo Motorola, also saw double-digit growth in shipments this quarter, mostly in the Americas. It came in ninth place.
In general, in terms of shipments, domestic brands have continued to exert efforts, three of the top five are domestic brands, the top ten domestic brands occupy 7 seats, domestic and foreign markets go hand in hand, and when the supply picks up, I hope that it can have better development in the future. What do you think about that? Come to the comments section and leave a message to discuss!