China Securities Network News (reporter Gao Jiachen) on the evening of October 29, Xiangpiaopiao (603711) released three quarterly reports, the first three quarters of the company achieved revenue of 1.974 billion yuan, an increase of 4.29% year-on-year; achieved a net profit of 39.3955 million yuan, down 11.45% year-on-year; the third quarter of revenue and net profit to achieve a double increase, of which revenue increased by 123% month-on-month.
In terms of classification, the brewing business in the first three quarters achieved revenue of 1.412 billion yuan, an increase of 9.05% year-on-year. According to the relevant person in charge of Xiangpiaopiao, in order to consolidate the basic plate of brewing, since this year, Under the strategy of "preservation, digging increment, and focusing on home consumption", Xiangpiaopiao has deeply excavated the potential of the sinking market, promoted the "thousands of counties and ten thousand towns" plan, carried out a series of channel construction, sales promotion, brand communication and other measures, and focused on improving the penetration rate of terminal outlets. In addition, on the product side, Xiangpiaopiao has innovated around the upgrading of health, and innovatively launched two new products: Zhen Milk Tea and Milk Milk Tea.
In the first three quarters, the company's ready-to-drink business achieved revenue of 531 million yuan. During the reporting period, Xiangpiaopiao focused on promoting the refined channel management of the ready-to-drink business on the basis of optimizing the implementation of the channel combination strategy of "origin channel, potential energy channel to create momentum, and harvest channel sales". According to reports, as of now, the above channel strategies have been successful in Wuhan and other places, effectively driving the growth of sales revenue in the region, and are gradually promoting the successful experience to the core 95 cities in the country to provide impetus for the growth and development of the ready-to-drink sector. It is reported that this year's Mid-Autumn Festival gift boxed products of Meco juice tea have achieved a breakthrough in sales in Bozhou, Anhui, and the gift market is expected to become a new opportunity point for ready-to-drink.
Internetization is also the key direction of Xiangpiaopiao's transformation. According to reports, at present, Xiangpiaopiao has built a private domain traffic pool of tens of millions of members, effectively driving the rapid growth of e-commerce revenue, 2014-2020, Xiangpiaopiao e-commerce channel revenue for 6 consecutive years The average compound growth rate has exceeded 128%. In the first three quarters, the revenue of e-commerce channels continued to grow, achieving revenue of 160 million yuan, an increase of 31.54% year-on-year.
The relevant person in charge said that since the beginning of this year, Xiangpiaopiao has focused on the management optimization of the dealer system, focusing on the head to continue to cultivate large dealers with high performance contribution and great potential, and for smaller dealers, take decentralization, strengthen independent operation, and then stimulate the organizational energy efficiency of the overall dealer system.
The optimization of the above system drove Xiangpiaopiao's dealer channels to achieve revenue of 1.766 billion yuan in the first three quarters, an increase of 2.57% year-on-year. At the same time, the channel selling power of the company's main sales market has also been further released. During the reporting period, east China achieved revenue of 771 million yuan, an increase of 7.56% year-on-year. With the in-depth promotion of dealer management optimization policies in the fourth quarter, it is expected to inject new increments into the traditional peak sales season.
In addition, Xiangpiaopiao said that in the fourth quarter of the brewing milk tea peak season, the company will focus on increasing the intensity of "high potential store construction" and "strong attack on the sinking market", facing 147 core cities with large population base, good historical sales performance, and sufficient brand potential precipitation, increasing the number of terminal coverage in districts, counties and townships, increasing peak season sales, and helping to achieve annual performance.
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