Xiangpiaopiao achieved revenue of nearly 2 billion yuan in the first three quarters

Beijing News (reporter Wang Ziyang) on October 29, milk tea brand Xiangpiaopiao released a three-quarter report showing that its revenue in the first three quarters was 1.974 billion yuan, an increase of 4.29% year-on-year, and achieved a net profit of 39.3955 million yuan. In the third quarter, revenue and net profit increased sequentially, with revenue increasing by 123% sequentially.

From the perspective of operating data, Xiangpiaopiao's dealer channel achieved revenue of 1.766 billion yuan in the first three quarters, an increase of 2.57% year-on-year; the revenue of the key sales market - East China region was 771 million yuan, an increase of 7.56% year-on-year. The good performance of offline channels is not unrelated to the sinking strategy of its brewing business and the optimization of the dealer system.

In terms of business, in the first three quarters, the brewing business achieved revenue of 1.412 billion yuan, an increase of 9.05% year-on-year; the ready-to-drink business achieved revenue of 531 million yuan. It is understood that since the beginning of this year, Xiangpiaopiao has tapped the potential of the sinking market, promoted the "thousands of counties and ten thousand towns" plan, and carried out a series of measures such as channel construction, sales promotion, and brand communication, focusing on improving the penetration rate of terminal outlets.

Beijing News reporter Wang Ziyang

Editor Zhu Fenglan Proofreader Fu Chunyan