This article is from the WeChat public account: One Entertainment Observation (ID: yiyuguancha), text/Wang Xinyi.
With Zhou Qimo winning the championship, "Talk Show Conference 4" came to an end.
This is the first time in four seasons that this talk show, jointly produced by Tencent Video and Xiaoguo Culture, has selected the champion of non-laughing fruit.
It seems that the pushing plan of Laughing Fruit Culture has not achieved the best results. But perhaps, this season of "Talk Show Conference" can be regarded as a real success of the laughing fruit.
In terms of platform data of the show, according to Yien data, as of October 13, the cumulative number of broadcasts of "Talk Show Conference 4" was 2.57 billion, far exceeding the 1.28 billion, 860 million and 1.47 billion in the previous three seasons. At the same time, after its launch on August 10, "Talk Show Conference 4" also basically appeared in the top three of the monthly list of the Yien Broadcast Index; according to the statistics of Yunhe data, Q3 (2021.7.1-2021.9.30) was effectively played on the network-wide network variety show, and the effective playback of the "Talk Show Conference 4" was 253 million, ranking fifth in the screen list.
In terms of topicality, "Talk Show Conference 4" performed well. He Guangzhi and Xu Zhisheng's CP triggered a discussion on the whole network, and the topic of "appearance" was popular; Yang Kasa and her passages were still frequent visitors to hot searches, #Yang Kasa said that the reason why it was not possible to talk about love ## Yang Kasa desperately wanted to take the reason for the king ## Yang Kasa talked about love and killing between his brother, etc., have all been on Weibo hot search; Wang Mian's paragraph about being kidnapped by manhood, Pang Bo said that "marriage is not terrible" and other related views have also triggered a large number of discussions.
He Guangzhi and Xu Zhisheng
In addition, the dynamics of this group of stand-up comedians are also creating topics: the retirement of Wang Mian and Yan Yiyanyue, as well as the performance in the form of "triplets"; the marriage proposal of Yang Meng'en when recording and the "frontline situation" that was "followed" by many viewers when the program was broadcast, etc. have contributed topics and heat to the program, not to mention the "comedy door god" He Guangzhi and Xu Zhisheng's "Hiroshima Zhilian" CP mentioned earlier, and Xu Zhisheng's love affair is also hilarious. There is no blame, "Talk Show Conference 4" still has no shortage of topicality.
In addition, even if "Talk Show 4" did not produce a king who belonged to the laughing fruit culture, it pushed a group of actors of the laughing fruit culture to the front of the stage, and many of them had names in the audience's impression, unlike the previous "hurried passers-by". At the same time, the relevant commercial chains such as actor mining, actor training, actor performance, performance brokerage and other related business chains of Xiaoguo Culture have gradually taken shape and improved, and through the program, including Li Tian's continuous "call back", these "industries" jump in the hearts of the audience, practitioners and brand parties.
"Stand-alone" is the king, but "Talk Show Conference 4" still found a way to let the laughing fruit culture win.
<h1 class="pgc-h-arrow-right" data-track="11" > from "The King" to "Li Xueqin" to a group of stand-up comedians</h1>
In the first half of the finals, Pang Bo said: "Last year, the external environment was not good, the company environment was even worse, and there was really a feeling at that time, I could only talk about a one-year talk show." But after the show was done last year, I knew that those of us could probably talk until we didn't want to talk about it. ”
When "Talk Show Conference 3" was launched, offline entertainment activities were repeatedly affected by the epidemic, and the laughing fruit culture itself suffered from rumors of "wind and rain".
At that time, the dispute over the termination of the contract between Chi Zi and Xiaoguo Culture was once boiling, which made Xiaoguo fall into the pressure of public opinion. The newly released "talk show king" can no longer appear in front of the audience, and more newcomers have not yet emerged, and can only rely on the support of the old actors.
At the same time, the first two seasons of "Talk Show Conference" did not complete the circle, which can only be regarded as triggering the popularity of the talk show class and gaining a lot of voice in the circle. Another show of laughing fruit culture, "Spit Conference", fell into the spit of the "whitewashing conference" early, and the Douban score continued to decline.
In the face of a not too good situation, "Talk Show Conference 3" was launched. Judging from the final effect, the laughing fruit culture was saved.
First of all, it is the show that is out of the circle. Li Xueqin's "mourning" talk show, the "Snow Country Train" CP with Wang Jianguo, Yang Kasa's complaint about some men, etc., have helped the program to successfully win high topics, coupled with social platform discussions, as well as the two creative dissemination of short video platforms, thus becoming the social currency of many viewers.
At the same time that the program went out of the circle, "Talk Show Conference 3" also successfully launched actors with topical degrees, and the topic center actors represented by Li Xueqin have become the choice of many advertisers and variety shows. The commercial value and variety effect of non-laughing fruit cultural actor Li Xueqin were wildly affirmed by the market, while the "big king" Wang Mian on the other side also participated in the head variety shows such as "Hahahaha", but the attention continued to decline, and from time to time faced the question of "whether the champion is really deserved", which directly constituted the paragraph of many guests in the "Spit Conference 5".
Despite the victory in the program, in terms of pushing people, many old actors are weak, and Xiaoguo Culture seems to have only gained Yang Kasa with a high degree of topic and Wang Mian, who accompanied the voice of doubt, and Li Xueqin, who does not belong to himself, with "Talk Show Conference 3".
By the fourth season, the "Talk Show King" seems to be less important, and it is more necessary to bring more actors who are mainly laughing fruit to the audience and make the audience impressed.
After the accumulation of previous seasons, the previous newcomers have grown significantly in this season, so as to receive the attention of the audience or go further, such as Yang Mengen, Xiao bei, Wu Xingchen, etc., He Guangzhi is more popular and attention under the blessing of CP, and won the fourth place in the finals.
Screenshot of Yang Meng'en's program
The old actors also maintain the standard or regain their state: Meng Chuan, who was sought "CP wen" by the whole network, won 11 places this time; Cheng Luxiti "led" a new identity, and obtained a new paragraph content and identity label; Yang Kasa still maintained "combat effectiveness" and became a topic "manufacturing machine"; Pang Bo won the second place, which also proved the audience's recognition of its strength.
At the same time, many newcomers this season also have memorable labels or styles, such as the steady and somewhat "frustrated" style and excellent content of Birds and Birds, plus the creation of Xu Zhiyuan's paragraph that was called "cultural spitting" in the opening chapter of "Spitting Conference 5", which caused a lot of viewers to remember her; Yang Bo, who came to the semi-finals of the show with one-liner, also received attention because of his performance style and way...
The effect is already being seen.
Bird Bird got idle fish business; an advertisement for ping an good car owner, Tmall double 11 kinds of grass machines appeared in He Guangzhi's Weibo... The offline performances of talk shows have also been carried out one after another, only during the National Day star performance season (limited to National Day), it has landed in Changsha, Nanchang, Chengdu, Chongqing, Hangzhou, and the speed of sales is not slow.
Although "Talk Show Conference 4" contains a lot of "non-laughing fruit" actors, the audience knows and remembers not only the talk show actors of laughing fruit culture, or the audience may not care so much about which company the actors belong to, but for the laughing fruit culture, the upward movement of a group of people is obviously better than only one season of the program to only harvest a "talk show king" or "Li Xueqin", after all, the market and the audience know more people, and the laughing fruit culture that has gradually tended to "artist management" can go more, at the same time, "Talk Show Conference" The quality and candidate guarantee of the "Spit Conference" have also been solved to a certain extent.
But counting in detail, this season of "Talk Show Conference 4" exposure won by the laughing fruit actors, as far as the finals are concerned, although the "ceiling" Zhou Qimo won the championship, but the hot search traces belonging to him are difficult to find, on the night of the end of the show, #Talk Show Conference Ranking ## Hulan Yi Nanping ## Yang Kasa Elimination Speech ## Pang Bo Sincere ## He Guangzhi Xu Zhisheng Best Combination Award # and other hot search high topics, laughing fruit actors still give their own commercial value to recharge.
In the case of actor strength online, the group force of "Talk Show Conference 4" has improved the actor reserve and recognition of Xiaoguo culture, and it will inevitably fully expand the performance agent and actor agent of Xiaoguo.
<h1 class="pgc-h-arrow-right" data-track="30" > plates, chains, and the future are clearer</h1>
"Zhang Haozhe is an outstanding graduate of the Laughing Fruit Training Camp that we hold regularly every year." "We had a TIGHT5 competition in the audition before, and the top three actors had direct access to this place (Talk Show 4)."
In the introduction of several contestants in "Talk Show Conference 4", the words above appear in their prefixes.
This may also be another blessing of "Talk Show Conference" for the laughing fruit culture - what should be the training model of a new actor.
According to reports, Xiaoguo Culture currently has four major business centers: Variety Content Production Center - the production of mass entertainment variety content, such as "Talk Show Conference", "Spit Conference" and other programs; offline Performing Arts Development Center - mainly responsible for offline performance business, theater management, innovative business research and development, etc., to introduce users from online to offline comedy consumption scenarios, such as the "Laughing Fruit Factory" and "Goat GOAT" talk show theater; star artist brokerage center - artist brokerage business born of content; integrated marketing service center - Develop a promotion strategy for the brand side and reach the user level through marketing.
Whether it is for online shows, or offline performances, actors, especially the continuous emergence of new actors, these are very important. They can not only bring more freshness to the show, but also provide more possibilities for offline performances and the development of the company. The auditioned TIGHT5 competitions, training camps, etc. are undoubtedly one of the ways to solve the problem of "where new people come from" and "how to cultivate".
One Entertainment Observation (ID: yiyuguancha) once interviewed Lucy, the manager of a second-tier city talk show club, in "How a second-tier city talk show club "survived" for seven years", she said that the development of comedy clubs can not be separated from several factors, one of which is the need for regular performance arrangements and a complete training system, and these offline activities that are repeatedly mentioned in the show illustrate the entire excavation and training system of Xiaoguo, and also let them be known by more people, give more interest, and want to enter this field People who become stand-up comedians point to a channel.
Tong Monan and Zhang Haozhe were the champions and runners-up of the first season of the TIGHT5 National Talk Show Competition, the former scored more than Zhou Qimo in the theme positioning competition, and the latter directly advanced to the semifinals with 4 lights in the first round. The first three in the second season are Tong Mo Boy, KID and Duck Down, who and Bu Qingyun, who was resurrected by Li Shi, all appeared on the stage of "Talk Show Conference 4".
The pile of details in "Talk Show Conference 4" shows the professionalism of laughing fruit culture. Whether it is the addition of more comedy label actors, or the "new amount" continues to remain at a high value, or through the TIGHT5 national talk show competition to discover more newcomers, whether these actors are from the laughing fruit culture, let the "Talk Show Conference" future newcomer reserves are full of expectations, which also brings more possibilities to the show.
TIGHT5 National Talk Show Competition
With online content as the first to be noticed by a wider audience, the laughing fruit culture has gradually realized the drainage from online to offline, and on the ticketing channels of the Mini Program, except for the unopened tickets, most of the performances are displayed as sold out. Many people told One Entertainment Observation (ID: yiyuguancha) that they were traveling to Shanghai, and the Xiaoguo Factory was also within the itinerary to see the performance.
After the successful exit of the circle of "Talk Show Conference 3" and the turning of laughing fruit culture, through "Talk Show Conference 4", a group of talk show actors with stable old people and strong newcomers appeared, so that laughing fruit culture did not have so many "strong" spit in this season, at the same time, the reserve of actors who can attract the attention of the market and the audience is further improved, and to some extent, it can also feed back offline performances and more business models. Through several seasons of the program, the excavation and training mechanism of Xiaoguo Culture for new people is also improving and being seen by more people.
Through the "Talk Show Conference" and "Spit Conference" series, the service territory of Xiaoguo Culture has also been further expanded, and commercial customers such as Didi and Kuaishou have also given Xiaoguo Culture an olive branch. At the championship awards moment of the fourth season, Zhou Qimo smiled and said, "I even hope to have a better program than "Talk Show Conference". Subsequently, Li Yan also said at the end: "We will try new programs this year." "There is nothing wrong with it, the success of the benchmarking of "Talk Show Conference" has already shown a way to "build a stage" to "serve ecology" for the xiaoguo culture experiment.
Zhou Qimo won the championship moment
Failing to keep the "talk show king" outside of the laughing fruit, "Talk Show Conference 4" finally learned to better "hold" the laughing fruit culture. In addition to "dominating" the domestic talk show track, Xiaoguo culture has also allowed itself to succeed in the content industry, and its commercial efficacy has been continuously proved and publicized to the whole market.
As a "big king" show that does not seem to be so important, the audience is probably looking forward to more actors on the stage and performing high-quality segments. After all, in comedy shows, happiness comes first.
The road to comedy has also officially begun, and there will not be a single organizer in the next annual "Comedy Contest" market.