Second in the group, first in money?
Seventeen men with an average age of forty years formed a group.
On October 29, the variety show "Brother with Thorns" (hereinafter referred to as "Brother Phi Ge"), which has been broadcast for three months, came to an end. After 2 retirements and 14 eliminations, the 33 brothers finally determined the debut list, the C is Chen Xiaochun, the rest are Lee Seung-hyun, Zhang Zhilin, Zhang Qi, Yan Chengxu, Huang Guanzhong, Zhang Jin, Lin Zhixuan, MC Hotdog, Ouyang Jing, Zhao Wenzhuo, Liu Jia, GAI, Gao Hanyu, Xie Tianhua, Bai Jugang, Zhang Yunlong.
Compared with "Sister Riding the Wind and Waves" (hereinafter referred to as "Sister Lang"),the audience is talking about each other's head flowers, "Phi Ge" is more hotly discussed, which is the successive "overturning" of Huo Zun and Li Yundi. In addition to the show itself, the brothers themselves are not fledgling, and they have gradually built up their own investment territory.
<h1 class="pgc-h-arrow-right" data-track="4" > Huo Zun and Li Yundi flipped over one after another, and "Brother Pi" became "Brother Who Bears the Guilt of Jing"? </h1>
"Phi Ge" is a music competition variety show launched by Mango TV, composed of 33 male artists from the three places across the Taiwan Straits and the three places, with an average age of more than 40 years old, who are evaluated according to different themes, and finally select a winning group and debut in a group.
Before "Phi Ge", Mango TV's other similar program of the same type, "Sister Lang", has been in front of the pearl.
On June 12, 2020, the first season of "Sister Riding the Wind and Waves" began broadcasting, and on the same day, Mango Super Media (300413. SH) shares soared 6.82%, during the broadcast of the word of mouth and popularity has not diminished, to September 4 last year, the group, the stock price closed at 73.1 yuan / share, up as much as 39% in three months.
The second season of "Sister Riding the Wind and Waves" began broadcasting on January 22 this year, when Mango Super Media rose 1.62% and hit a record high of 92.85 yuan / share, but then the stock price showed a downward trend all the way, and by April 16, the three-month stock price fell by 35%.
Compared with "Sister Lang", on the day of the launch of "Phi Ge" on August 12, the stock price of Mango Super Media fell by 1.16%. On August 10, before the start of the broadcast, one of the brothers in the program, Huo Zun, was broken up by his girlfriend Chen Lu, and some of Huo Zun's words and deeds caused controversy. On August 12, the program announced that Huo Zun withdrew from the recording of subsequent programs.
Subsequently, Huo Zun apologized, but was still named by the China Cultural Management Association's Network Culture Working Committee and other officials, saying that if the entertainers caused serious adverse social impacts due to violations of ethics and morality or social order and good customs, they would be permanently boycotted and punished by the industry.
So far, Huo Zun's shots in "Phi Ge" have all been cut or coded, and at the same time, another program "Fist to Us" also announced in the official blog post that Huo Zun withdrew from recording, before participating in "Phi Ge", Huo Zun was not well-known in the circle, in the second performance of "Phi Ge", "Wukong" sung by Huo Zun, Zhang Qi and Bai Jugang received 571 votes and ranked first in the whole field.
"Wukong" style is huo zun is good at Chinese style, after the program broadcast, although Huo Zun was coded, but many viewers are still amazed by Huo Zun's voice, there are also many people regret, saying that it "missed the best time to become popular".
And Huo Zun himself has never appeared in the public eye again.
A week before the formation of the group, on the evening of October 21, another brother, Li Yundi, had an accident. Ping An Chaoyang made a report on Li Yundi's prostitution incident, and Li Yundi confessed to the illegal facts and was administratively detained by the Chaoyang Public Security Bureau according to law. On the evening of the 21st, all eight phases of the festival were removed from the shelves. The next day, Li Yundi's footage in the program was deleted, and by October 29, the group was formed, and Mango Super Media reported a close of 39.29 yuan / share, a decline of 31.98% during the period.
Because of the elegant identity of piano artists, Li Yundi has previously received endorsements from a number of high-end brands, such as Rolex luxury watches, Haier's high-end home appliances Casarte, etc., in addition to adopting a cow, Helen Piano, GAC Toyota Highlander, Jingdong PLUS, Samsung folding screen, Dongfeng Nissan, Great Wall Motor WEY Mocha, Piano Piano, Mega Electric Piano, Yangda Public School, L'Oréal Paris high-end line Gold Zhi ZhenYan Series, washing care brand Marine Silk Satin, TOM FORD And Li Yundi has endorsed or has a brand of business advertising cooperation.
Among them, Helen Piano (300329. SZ), Haier Electric Appliances (01169. HK, delisted), Piano (002853. SZ), WEY Mocha's Great Wall Motor (601633.SH) have been listed in China, and the adoption of a cow launched the A-share listing news on October 14.
After the prostitution incident, Samsung, Rolex and other brand official blogs have been unable to retrieve relevant information about Li Yundi; Casarte's official website has deleted the cooperation video with Li Yundi. Piano official micro released a message that it has terminated all brand cooperation with Li Yundi. Adopting a cow responded to the Beijing News that the company had ended its cooperative relationship with Li Yundi on July 15 this year; GAC Toyota responded that Li Yundi was not a spokesperson for Highlander, only as a guest of Honora's press conference, and there was no cooperation between the two sides at present.
Because of the successive thunder, "Brother Phi" was also ridiculed as "The Later Stage of Cutting Thorns" and "Brother Who Bears the Guilt of Thorns" and so on.
Some people flip the car, and some people benefit. Many brothers have returned to the audience's attention through this show, and the capital territory behind it should not be underestimated.
<h1 class="pgc-h-arrow-right" data-track="6" > singers who don't invest are not good hosts</h1>
The only one who can turn variety shows into china merchants is probably Hu Haiquan.
This scene comes from a "good thing sharing" link in the "Phi Ge" program, where the brothers present share their used good things, including foot soaking buckets, night vision lights, ventilators and other strange products. When the other brothers were praised, some people dismantled the stage, and the whole audience laughed, only Hu Haiquan had a serious face and said that "I am very sensitive to good products", and even thought about how to bring goods.
Hu Haiquan didn't just think about it, he had already paid for practical actions.
According to the love enterprise investigation, Hu Haiquan currently has 58 enterprises, which is 15 more than the 43 famous investment tycoon Huang Xiaoming in the entertainment industry. Among them, Hu Haiquan is serving as legal representatives of 15 companies, 46 as shareholders, and 28 as executives. In addition to being a musician, Hu Haiquan is also an angel investor, the founder of Ocean Springs Fund, and an investment partner of Fire Orange Capital.
In the program, there are two products that Hu Haiquan has invested in - go-karts and milk tea.
As early as October 2005, Hu Haiquan founded EQ Records and served as the president of the company, with music production, artist training and management, music copyright management, record recording and distribution as the core business. Immediately after, EQ Records signed a contract with Ma Tianyu to launch his first work "Yuguang Ten Colors", in which the title song "Damn Tenderness" became popular all over the streets as soon as it was launched.
Qi Wei, the wife of another brother in the show, Lee Seung-hyun, formed the "Male Talent and Female Appearance" music group with Yuan Chengjie in 2007. The group was jointly launched by EQ Records and Peking University Starlight Group, and the title song of the year, "The Bund Eighteen", was also popular.
In January 2010, Hu Haiquan and Chen Yufan jointly established Beijing Jushi Cultural Development Co., Ltd., whose main business includes artist brokerage, entertainment integrated marketing, concert production and copyright income. Yang Weidong, former president of Alibaba Entertainment Dayouku and CEO of Alibaba Music, took a stake in Juju Culture on August 30, 2013, and then withdrew on October 28, 2015.
In January 2018, Hu Haiquan also invested 60 million yuan to participate in the variety show "This! It's the first season of hip-hop." The show is led by Yi Qianxi, Luo Zhixiang, Han Geng, and Huang Zitao as the star captain, and the Douban score is 8.6 points, which is a rare high-scoring variety show in China.
On April 27, 2018, Juscent Culture released a public transfer prospectus and applied for listing on the New Third Board. According to the Prospectus, in 2016 and 2017, Jushi Culture achieved revenue of 78.558 million yuan and 71.9787 million yuan, and net profits of 4.4407 million yuan and 3.7847 million yuan, respectively.
But then, Chen Yufan was exposed to administrative detention for drug abuse, and the new third board listing of giant culture was eventually gone.
In addition to starting a business with friends, Hu Haiquan himself has also made a lot of investments. In 2013, Hu Haiquan established Haiquan Fund, which currently has a management scale of 3 billion yuan and nearly 40 investment projects.
In 2015, Haiquan Fund established a total of 4 special fund institutions, including: Qianxiang Haiquan No. 1 Fund for the national key support of strategic emerging industry investment, United Venture Capital Environmental Protection Industry Fund for environmental protection industry investment, Beijing Haina Baiquan Angel Fund for Internet + and cross-border project investment, and Liaoning Jinyang Haiquan Equity Investment Fund established across regions. In addition, it also jointly established the Zhongke Haiquan Film and Television Culture Fund with Zhongke Merchants to invest in cultural and creative projects. Investment cases include Ninebot, Fun Sleep Technology, Gongzi Xiaobai and so on. With a series of excellent investment projects, Hu Haiquan also won the 2015 "Venture Capital Black Knight" award of the entrepreneurial dark horse group.
During the period, Hu Haiquan also participated in the fund qualification examination and the host examination, and obtained certificates respectively. In the commercial competition venture capital program "Accelerating for Dreams", he is not only the host of the program, but also the founder of the Ocean Spring Fund among the 23 investment institutions in the program, and the owner of the co-producer of the program, Giant Vision.
As an interview article about Hu Haiquan said, singers who will not invest are not good hosts.
<h1 class="pgc-h-arrow-right" data-track="9" > common choice of the brothers: to open a restaurant</h1>
There are not many artists like Hu Haiquan who can blossom in many ways. However, if a meeting is held in "Phi Ge" on the theme of catering, there are many people who have the right to speak.
Lee Seung-hyun, who shined in the show through a subwoofer "Flying in the Sky", said as early as 2019 that he wanted his wife Qi Wei to taste the taste of his hometown at any time, so he opened the "Kuixinglou String Company" across the country.
On September 7, during the recording of the program, the Hangzhou store of "KuiXinglou String Company" opened, and Lee Seung-hyun went to cut the ribbon and combed the same style of "Flying in the Sky" with a big back, wearing a suit, wearing glasses, and co-producing a video with a number of Internet celebrities. Related short videos once brushed the screen vibrato.
Kuixing Lou String Company claimed in its publicity that it sells 7.4 million Wangjing small strings in 1 year and has branches in Beijing, Shanghai, Hangzhou and other places. According to the public account of KuixingLou String Company, the certified company is Dabi (Shanghai) Brand Management Co., Ltd., which lee Seung-hyun does not directly hold shares, but is held by Shanghai Dae-hyun Investment Management Co., Ltd., Qi Xiaoping and Cheng Long with 51%, 34% and 15% of the shares respectively.
Qi Xiaoping and Qi Wei have cooperated in industrial and commercial information for many times, and the two jointly hold the Qingdao Weiwei Yixiao Brand Management Partnership (Limited Partnership).
In addition to the new good man Lee Seung-hyun, the Hong Kong-style tea restaurant "Seven Masters Clear Soup Belly" is deeply bound to "Brother Pheasant" Chen Xiaochun. In daily publicity, "Seven Masters Clear Soup Belly" often appears in Chen Xiaochun's Hong Kong-style tea restaurant. According to the founder, "Seven Masters Clear Soup Belly" is a chain brand co-founded by six Hong Kong stars, Chen Xiaochun only learned about it when six friends went to see the storefront, and joined on the spot to become "Seven Masters".
Chen Xiaochun has appeared many times in the opening activities of the "Seven Masters Clear Soup Belly" store. The company behind "Qiye Qing Tang Belly" is also full of Hong Kong flavor, called "Beijing Qitiao Liangzai Catering Management Co., Ltd.", wholly owned by Hong Kong Qijozai Co., Ltd., shareholder information is not disclosed, whether Chen Xiaochun holds shares is unknown.
Chen Xiaochun's family, who have participated in various variety shows in the mainland for many times, have now moved to Shanghai. Chen Xiaochun's wife, Ying Cai'er, said in a previous interview that her son Jasper (Chen Yinjie) has transferred from Hong Kong to an international school in Shanghai, and the environment in Shanghai is more conducive to Jasper's learning Chinese.
Another brother, GAI (Zhou Yan), chose bars and nightclubs that are more suitable for Rapper. On October 4, 2020, GAI appeared as a co-founder at the ribbon-cutting ceremony of the Hangzhou nightclub CLUB WOO, and his wife Wang Siran appeared together. On November 26, GAI once again appeared at the opening ceremony of Chengdu XX CLUB, also participating in the ribbon cutting as a co-founder.
<h1 class="pgc-h-arrow-right" data-track="12" > real estate, paintings, stocks... The brothers continue to broaden their investment horizons</h1>
In addition to using fame to open stores to monetize, more brothers have chosen a more private investment method.
In December 2017, martial arts star Zhang Jin held a press conference for the establishment of Jinbu Tianxia Pictures, and his wife Cai Shaofen appeared with several company partners. Friends in the industry such as Huang Baiming of Tianma Film and Television, yuan heping, famous director Yuan Heping, Huang Baigao of Sun Entertainment, and Tang Wenkang, president of Erdong Pictures, also came to support them.
At that time, Zhang Jin revealed at the scene that the movie "Tomb Keeper" had been set up in Shanghai, and the project was the first work directed and performed by Zhang Jin. After inquiry, only one Shanghai Jinbu Film and Television Media Co., Ltd. was established in 2015 and held 60% by Zhang Jin, but four years later, "Tomb Keeper" has still not been updated.
Zhao Wenzhuo, another martial arts star, has a lot of experience in real estate investment. He once said in an interview that he has indeed made some investments in stocks, real estate, etc.
In 2012, when Zhao Wenzhuo and Zhen Zidan broke out of discord, Zhao Wenzhuo also revealed himself, "I have 10 properties in Beijing, all of which were bought at low prices, and now they have appreciated by 6 times, even if they do not work in the future, life is not a problem." ”
Another brother, Huang Zheng, was a shareholder of Lehua Entertainment in his early years. In 2014, there were media reports that Lehua Entertainment was preparing for an A-share listing. At that time, Du Hua, founder and CEO of Lehua Entertainment, said in an interview that the shareholder structure of Lehua Entertainment was relatively diverse. She is the majority shareholder of the company, in addition, Han Geng, Huang Zheng, Zhou Bichang, Alan and other artists who participated in "Sister Lang" also became shareholders of the company when the company introduced investors, and the artists held less than 10% of the company's shares.
However, in the follow-up, Lehua Entertainment did not successfully go public.
Another popular Hong Kong star, Zhang Zhilin, is keen to invest in paintings, collecting a number of works by Japanese artist Yayoi Kusama, such as the "Yayoi Kusama" work "Pumpkin Painting" that was bought for 5 million yuan in the morning, which is now valued at nearly 10 million Hong Kong dollars.
From catering to stocks, from real estate to works of art, plus various endorsements, variety show appearance fees, business resources, etc., "Brothers with Thorns" are singing and acting on this road, how many thorns to step on, but on the road of wealth accumulation, there are different advantages.
Which of your favorite brothers is that? Which other celebrities do you know about their investment stories? Welcome to leave a message below to discuss.