order
This is a visual order, with a certain regularity and organization, no matter what the concept of form, can be ordered according to a certain structure.
The characteristics of order depend entirely on the pattern of structural laws, the simpler the law, the more rigorous the order of the form; the more complex the law, the more lively and vivid the formal structure presented. The sense of order is the foundation of all forms, and the change, deduction and breaking of the sense of order can produce other formal structures.
repeatedly
Repetition is the visual form structure formed by repeating the same or approximate visual concepts, including forms and colors according to a certain law, and can also be the repetition of a certain combined unit. The former seeks a changing structure in unity, while the latter seeks unity in change. Repetition can produce a very strong sense of grouping and rhythmic movement, but too single repetition leads to dull visual effects.
There are repetitions that are uniform and variational. Whether it is from large to small, from strong to weak, or from light to dark, it will form a richer visual effect. The repetition of this gradient adds the principle of proportionality, has mathematical factors, and is mathematically rigorous, which can make the recurrence of the gradient more rhythmic.
balance
Many concepts of visual forms, such as form and color, form different senses of weight, and when these visual concepts are synthesized, their sense of weight produces a static phenomenon through adjustment, giving people a sense of stability and at the same time giving people a sense of balanced beauty. Symmetry is the most basic form of creating balance, and asymmetrical forms can be maintained in a balanced state by adjusting the sense of weight.
Symmetry refers to the parts of a figure or object on opposite sides that have a corresponding relationship in size, shape, and arrangement. In the visual form, it refers to the image in the center, on both sides, or around it, which has a relative or equal static phenomenon. Visual symmetry can be followed regularly, which is divided into axis symmetry, left and right symmetry or upper and lower symmetry and radiative symmetry. Symmetrical forms of balance can give people a sense of balance, stability, and seriousness.
Asymmetric balance is the opposite of symmetrical balance, which means that the morphological factors that form symmetry are completely different, and through the adjustment of factors such as size, position, distance, etc., a relatively balanced state of visual perception is formed. This balance is both stable and dynamic.
harmonious
Harmony can be understood as the relationship between visual formal structures. The mutual coordination of this relationship is called harmony. There are two forms of harmony: one is similar harmony, and the other is contrasting harmony.
Within a certain visual range, various formal concepts have three relationships, namely the same, the similar, and the difference. The harmonious relationship and pleasant effect produced by the joint combination of concepts in the same or similar form are called similar harmony.
Combined with different visual concepts, adjust the mutual relationship, and achieve harmony through the coordination of size and strength and weakness, it is called contrasting harmony; the feeling of similar harmony is soft and rounded, with lyrical characteristics; and the feeling of contrast and harmony is bright, strong, and very visual impact and appeal.
proportion
In the visual form, proportion can be understood as the relationship between part and part, part and whole in the relationship between form structure. In the form of vision, there are many elements that are related to proportions, such as size, thickness, thickness, thickness, lightness, weight, etc. The proportion adjustment under these conditions can achieve the effect of beauty. In the structure of the visual form, proportions have both a mathematically rigorous arithmetic exponential and a sensual form of beauty.
prosody
The form of vision is mostly static, and the feeling of rhythm through organization in the static form is prosody. There are many factors that form rhythm, from form to color to even light. When the elements of vision are arranged according to a certain structural law, the rhythm of vision can be generated and trigger psychological pleasure.
In essence, the sense of rhythm of static pictures is based on formal laws based on order, harmony, repetition, and gradient. If this law is relatively simple, the rhythm of the formation is also more concise; if the law is more complex, the rhythm of the rhythm is relatively rich. However, if the laws that control the rhythm are too complicated or disorganized, they will weaken or even destroy the formation of the rhythm.
emphasize
When it comes to emphasizing, it is necessary to distinguish between the subject and the object from the static picture, so that the subject is infinitely strong, and the object is infinitely weak to achieve the purpose of emphasis. The means of emphasis include form, size, color, etc., and at the same time, we must also pay attention to the visual attraction according to the actual situation.
direction
In the design, the sense of direction can make the picture appear unexpected effects, especially in the expression of emotions can play a unique role. Length has a direct relationship with direction, and when it comes to length, it is natural to associate it with the existence of a line. Lines have a unique role in the direction of performance, and the line of the direction of expression can be a solid line or a dotted line.
The direction is roughly divided into vertical, horizontal and oblique three directions, which include almost all the directional factors in the creative design of the image. Three directions can express different emotions: the vertical direction can express the feeling of stability, seriousness, authority, and toughness; the horizontal direction can express the feeling of stability, harmony, and peace; the oblique direction can express the feelings of uneasiness, doubt, and movement.
unification
A design work is the result of the joint action of a variety of visual form concepts, and in order to form a complete image for the overall feeling of the work, the sense of unity has become one of the basic requirements of artistic design works. The unity of the work can express authoritative and noble emotions, and can produce a sense of balance and harmony of formal beauty.
Many formal elements can be unified, such as form, direction, brightness, texture, etc. However, when many elements are unified, it will have a tedious effect, thus losing its beauty. There are many elements in a design work that appear together, which requires us to sort out the relationship between domination and subordination, so that the formal elements that are mutually exclusive and competitive can achieve perfect unity through adjustment and become the overall force of common action.
combine
Dig out clues that can be linked together by otherwise unrelated things, and then appear as a whole. A relatively simple way to combine is to combine two or more things, which can explain some truth or express a certain feeling, and has a visual impact.
The more complex is the substitution combination, which is to replace or coincide with some attributes of two or more things to form a new image in the work, which is more interesting and humorous, and can also attract people's attention and memory.
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