On March 12, Green Net Tianxia officially announced the signing of sunshine stars Tian Liang and Guo Xinru as brand spokespersons, fully endorsing its smart software and hardware products such as Little Gray student mobile phones. This matter is also being interpreted by the outside world as a big move for Green Net World to comprehensively enhance its product image and open a brand upgrade year on the basis of consolidating its leading position in the student mobile phone market.
Join hands with Tian Liang to create a healthy image of the green net world brand
Founded in 2006, after 11 years of technical tempering and market struggle, Green Net Tianxia has grown into the world's leading green Internet + online education platform service provider. After the listing of the new third board in 2014, the scale and strength of the enterprise continued to expand, and in 2016, offline counters were formed into the layout of 100 cities across the country, and with the new flagship Little Gray S1 to open up a new trend in the high-end market of student mobile phones. The endorsement of Tian Liang and Guo Xinru stars, combined with the next online and offline publicity offensive, will further enhance their brand recognition and market influence.
Green Network senior sources revealed that the choice of Tian Liang as a spokesperson, in addition to valuing his popularity and influence, is more concerned about the healthy and positive image he shows. As a father with a pair of children, Tian Liang is also facing difficult choices like millions of parents, that is, in the inevitable Internet tide now and in the future, how to let children enjoy the convenience of science and technology while avoiding addiction to electronic products, which is the problem solved by products such as green network small Gray student mobile phones and Gray boxes. It is reported that Tian Liang will appear in the advertising film and Guo Xinru as a father and daughter, facing the challenges in the real use scenario, relying on the strong control and protection functions of the students to break the problems such as teenagers addicted to mobile phones one by one. How the father-daughter new CP performed, looking forward to the surprise when the commercial was officially released.
The growth rate of the mobile phone market is slowing down Mastering technology can dominate the wind direction
At this time, Green Net World is upgrading its brand with the help of the star effect, which is not unrelated to the development of the domestic smartphone market to enter a new inflection point. According to authoritative data, since 2010, the national smart phone market once maintained a high growth rate of nearly 20%, but in 2015, 2016 for two consecutive years the growth rate has fallen to a single level, the speed of online channels slowed down especially obviously, it can be seen that the Internet dividend is fading, such as the inability to establish effective brand loyalty, after the tide recedes, the market will only be a chicken feather.
Fortunately, under the national "China Intelligent Manufacturing" strategic banner, domestic mobile phone brands are rising strongly. With Huawei, Xiaomi, and OPPO as the representative of the continuous improvement of market share, the leader position of Apple and Samsung is no longer unshakable. Consumers' habits are also quietly changing, no longer blindly pursued, there must be high-quality products and services to meet their personalized consumption needs. The external environment has changed drastically, and how should marketing promotion achieve breakthroughs? At the earliest, the success of millet allowed people to see the energy of the Internet; then, VIVO and OPPO expanded offline channels to tap the huge potential of third-, fourth- and fifth-tier cities; and at present, if you want to step into a new cycle, you must aim at the subdivision needs of consumers and win with excellent technology and quality. In the field of student mobile phone segmentation, it is manifested as who can master the core "control" technology, who will dominate the market.
Green Network 11 years of technology accumulation to truly solve the "difficulty of control" of students' mobile phones
"Control" can be compared to the soul of the student's mobile phone, and in the case of uncontrollable, no matter how powerful the learning function is, it cannot withstand the temptation of a game. In 2016, the student mobile phone officially entered the public eye, including huawei's acquisition of content, and there is also a backgammon transformed from the learning machine era, and the green network world from the green Internet technology has truly grasped the key points of the control technology of the student mobile phone. After 11 years of technology accumulation and in-depth cooperation with many primary and secondary schools, it has built a green network education ecosystem combined with software and hardware products such as little Gray students' mobile phones, Gray boxes, and smart learning cloud learning platforms, forming industry-leading technical barriers. To quote Yu Hong, vice president of GreenNet, "Even if all online education companies can purchase or build their own content, software and hardware, the control capabilities formed by GreenNet based on the underlying precipitation are difficult for other companies to obtain."
It is based on this technical strength advantage that Green Net Tianxia promotes students' mobile phones to become more "easy to control", "smart" and "safe", winning the recognition of the majority of the market and parent users, and the market share continues to increase. In the new market environment, GreenNet Tianxia continues to increase investment in technology research and development, while broadening the offline channel service network, using investment cooperation and other ways to maintain and enhance the high level of content products, and through this opportunity to work with Tian Liang to make the brand image more deeply rooted in the hearts of the people. It can be said that the two consumer assessment standards of technology and brands have been accurately grasped, and the green network world has stood on a new outlet.