On May 12, the launching ceremony of the "China's Most Beautiful Highway" selection and dissemination activity and the "Most Beautiful Highway Discovery Ambassador" was launched in Beijing. The selection and dissemination activities were approved by the Bureau of Science Communication of the Chinese Academy of Sciences, and jointly implemented by China National Geographic magazine.
In order to cooperate with the dissemination, China Mobile, Caiyun Network Disk and Ctrip Travel Network, a well-known storage platform in China, respectively, provided a photo collection and image upload portal for this event, and the public can participate in road selection, recommend different types of highways and upload highway pictures and videos through the hecaiyun and Ctrip activity websites.
The content of the selection and dissemination activity plan, in addition to involving the most beautiful highways with the characteristics of landscape avenues, will also combine the extreme beauty of special highway sections, bridges and tunnels and landscapes to select different types of landform highways to establish the most beautiful highway scientific evaluation system and highway archives. At the same time, China National Geographic will produce and issue a special issue of "China's Most Beautiful Highway" based on this selection to record the beauty of China's highway landscape and show the achievements of China's highway construction.
Around the selection and dissemination of The Most Beautiful Highway in China, China National Geographic organized experts to draw out the scope of scientific highway selection, and formulated scoring methods around the criteria of the beauty of the highway landscape, in addition to the first attempt to hire the "Most Beautiful Highway Discovery Ambassador" as a form of communication, the hired "Discovery Ambassador" has both famous experts and scholars in the fields of physical geography and human geography, as well as well-known performing artists and young artists in China. The organizers of the event believe that the purpose of China National Geographic's innovation is to let "science insert the wings of art".
Li Shuke, president and editor-in-chief of China National Geographic magazine, said that China is the most complete country of landform types on the earth, with plateaus, desert Gobi, canyons, mountains, Yadan, rivers, lakes, wetlands, bays, permafrost, glaciers, karst... The vast road network throughout the country, together with these natural landscapes, creates a landscape that is unique in the world. More influential people participate in the discovery, recording, dissemination and experience of the most beautiful highways, which helps to explore the diverse and differentiated beauty of China's highways.
At the scene of the day's activities, in addition to several geographical experts, jiang Kun, chairman of the China Qu Artists Association and famous cross-talk actor, Gong Hanlin, a famous performing artist, Wang Jing, founder of Pathfinder, and zhang ge, Xu Wenguang, Yang Tongshu, Qian Dongyi, and other performing arts figures, the first batch of "most beautiful highway discovery ambassadors" were all unveiled, providing professional support for the recommendation of the most beautiful highways, field visits and public welfare dissemination.
It is reported that after the launching ceremony, the "Most Beautiful Highway Discovery Ambassadors" delegation composed of social and cultural celebrities, naturalists, geographers and photographers will conduct field investigations on the tianshan mountains, the loess plateau, the inner Mongolian grassland, the great horizontal section, the great Qinghai-Tibet, and the Jiangnan hills in accordance with the scope of China's highway natural zoning areas such as the arid area in the west, the loess plateau area, and the northeast snowfield area. Pathfinder, a famous Outdoor brand in China, will provide exclusive outdoor equipment support for the whole process of pathfinding. (Photo by Huang Gengsheng/Guangming Photo)
Source: Bright Pictures