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The General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on Further Reducing the Homework Burden and The Burden of Off-campus Training for Students in the Compulsory Education Stage (hereinafter referred to as the "Double Reduction" Opinions) in July, which are now being actively implemented by all localities.
Recently, some citizens reported to the Modern Express reporter that when he browsed the web on Baidu, he found that some training institutions were publishing advertisements in violation of the law. The reporter's investigation found that the training institution named Haiman Education, which was filed in Shenzhen, was still publicly promoting "summer courses" in violation of the law under the circumstances explicitly prohibited by the Guangdong Provincial Department of Education, and advertised in Baidu in violation of the law.
The "double reduction" policy is clear, and it is necessary to ensure that mainstream media, new media, public places, all kinds of billboards in residential areas and online platforms do not publish or broadcast off-campus training advertisements. Why is Baidu still providing an advertising platform for Education? The reporter called the relevant staff of Baidu's public relations department, and as of press time, the other party had not responded to this.
【Survey】
Training institutions advertise "opening up gaps with classmates"
Recently, some citizens reported to the Modern Express reporter that when he browsed the web on Baidu, he found an advertisement for a training institution. He was very surprised that after the release of the "double reduction" policy, he did not expect that there were training companies advertising in violation of the law, and there were also online companies that provided a platform for training companies to advertise.
On August 16, the Modern Express reporter opened this advertising link and saw that the training institution was "Heyman Education", and the advertisement focused on "Junior High and High School Ace Course", saying that "4 classes of junior high and high school (political history students), high score ideas can be received for free". According to the advertising page, 9122 students have signed up in the city. Parents can enter the student's name, contact number and student base to book the course, which is held from 19:00 to 21:00 on Fridays and Saturdays. The reporter noted that from the 4th grade of primary school to the third year of high school, you can register.
The advertising page shows that "History", "Geography", "Biology", "Politics", 4 difficult memory methods for junior high schools and high schools, one lesson and one picture, one learning will be completed. In addition, there are many slogans in the introduction, such as "partial subjects seriously affect the overall score", "easy to take the exam for students", "open a gap with classmates", "save time to learn other subjects" and so on.
Summer vacation also opens classes, recorded classes can be taken at any time, you can also contact the teacher "one-on-one" to answer questions
According to the purchase process, the reporter added a teacher surnamed Zheng from Heyman Education, who informed the reporter that he had successfully registered for thursday and Friday night experience classes. "There are no offline classes now, you listen to the lessons first, learn about the courses first." When asked how to charge for summer vacation courses, the teacher surnamed Zheng has not responded, but said that the course version is complete, and Jiangsu also has it. Subsequently, she sent a two-dimensional code of an online live broadcast group, asking the reporter to scan the code into the group to wait for the experience class. On August 16, after joining the 2 groups of the junior high school online live broadcast group, the reporter found that there were 195 students in the group, and then there were new members to join, as of 4 p.m. on the 17th, there were 351 students in the group.
△ Heyman Education's advertisement, focusing on subject training
On the morning of August 17, a Modern Express reporter contacted a tutor surnamed Huang from Education. Teacher Huang said that there are classes in the summer, parents will receive an account after signing up, open the link to watch the recording of the class, you can go to the class at any time. She also suggested buying out the three-year curriculum of junior high school at once.
One of the contents of the live experience class is to tell parents how to buy and use the course. When talking about the course fee, Teacher Huang said that it was inconvenient to disclose, but if the three-year course of junior high school was bought at one time, the cost would exceed 10,000 yuan. As for the number of students in Jiangsu, the other party said, "There are definitely hundreds of them." ”
△ The staff said that they can also contact the teacher to answer questions during the summer vacation
Recorded courses can be taken at any time, what should I do if I encounter doubts during my studies? The above-mentioned teacher surnamed Zheng told reporters that they have exclusive customer service teachers and specialist teachers, if there is a question direct WeChat contact, one-on-one answers, during the summer vacation can also contact the teacher to answer questions.
【Policies】
Many places have implemented the "double reduction" opinion, and the offline transfer of summer discipline training is not enough
The General Office of the CPC Central Committee and the General Office of the State Council pointed out in the "Opinions on Further Reducing the Homework Burden and the Burden of Off-campus Training for Students in the Compulsory Education Stage" issued by the CPC Central Committee and the General Office of the State Council that the relevant provisions of the Law on the Protection of Minors are strictly enforced, and off-campus training institutions must not occupy national statutory holidays, rest days, and winter and summer vacations to organize discipline-based training.
Since the issuance of the "double reduction" opinions, in order to further implement the "double reduction" policy, various localities have introduced relevant measures to promote the governance of off-campus training institutions.
On August 2, the Department of Education of Guangdong Province issued the Notice on Resolutely Reducing the Burden of Off-campus Training for Students in the Compulsory Education Stage (hereinafter referred to as the Notice). The circular clarifies that off-campus training institutions in disciplines at the compulsory education stage shall not sell weekends, winter and summer vacations, and courses and class time packages for national statutory holidays to students (including parents).
On August 3, the leading group of the Education Work of the Beijing Municipal Party Committee held a meeting to deploy the "double reduction" work. Subject-based training institutions will no longer hold classes in the summer. In view of off-campus training, the meeting called for grasping the "three limits", that is, limiting the number of institutions, limiting the training time, and limiting the price of fees; doing a good job of "three stricts", that is, strictly controlling content behavior, strictly prohibiting arbitrary capitalization, and strictly controlling advertising. On August 17, the Beijing Municipal Education Commission, the Human Resources and Social Security Bureau and other units jointly held a press conference on the "Measures of Beijing Municipality on Further Reducing the Homework Burden and Off-campus Training Burden of Students in the Compulsory Education Stage". At the meeting, it was once again emphasized that the training time of disciplines should be strictly controlled, the relevant provisions of the Law on the Protection of Minors should be strictly enforced, and off-campus training institutions must not occupy national statutory holidays, rest days, and winter and summer vacations to organize subject training.
The reporter called the Beijing Municipal Education Commission, and a staff member said that if there is a training institution that transfers the original summer offline subject courses to online, it is also not possible.
On August 4, the Shaanxi Provincial Department of Education issued the Notice on Regulating the Management of Off-campus Training Institutions, and the "double reduction" policy was officially implemented in Shaanxi. The "Notice" mentions that the summer discipline training for off-campus training institutions in the compulsory education stage will be immediately stopped.
On the 16th, the Modern Express reporter consulted the Private Education Department of the Shaanxi Provincial Department of Education, and a staff member said that as long as it is a discipline, whether it is an offline class or an online class, it cannot be in the summer, and "one-on-one" teaching is not OK, if it encounters an institution that violates the law, the public can report to the education department of the jurisdiction.
The reporter learned that many off-campus training institutions have begun to consider business transformation, and some of them have begun to shift offline courses to online.
【Progress】
Education's push of the course package in the summer is a violation, and the education department will notify it to rectify it
Is the course that Education is promoting in the summer illegal? On August 16, a modern express reporter consulted the Education Supervision Office of the Guangdong Provincial Department of Education. A staff member explained that according to the regulations, when carrying out off-campus training, history, geography, biology, and Taoist law (politics) are managed according to the discipline category. According to the reporter, the 4 high-scoring courses launched by Heyman Education belong to the discipline training. "Summer courses are not allowed, both online and offline, and you cannot continue to sell this type of course." Staff replied.
The Modern Express reporter noted that Heyman Education displayed a Shenzhen Education and Training Institutions School Running Record Certificate in the publicity, named Shenzhen Education and Training Center Co., Ltd., which was filed with the Education Bureau of Futian District, Shenzhen.
At noon on August 17, a reporter from Modern Express called the Second Education Department of the Education Bureau of Futian District, Shenzhen. A staff member replied to the reporter after verification, and after the phone call, he would promptly notify Heyman Education to rectify and issue a rectification notice, and they were not allowed to sell the holiday class time package.
He also said that according to the requirements of the Notice on Resolutely Reducing the Burden of Off-campus Training for Students in the Compulsory Education Stage issued by the Guangdong Provincial Department of Education, similar to the summer class package launched by Education, it has been sold, and according to the national double reduction document and after soliciting the wishes of parents, it will be resolutely cleaned up and rectified. For students whose parents request a refund, they will resolutely refund the fee; for those whose parents are unwilling to refund, they will be properly handled in accordance with the problems left over from history under the premise of implementing the requirements of the "Opinions".
The "double reduction" opinion requires that advertisements for off-campus training institutions not be broadcast, so why can they still be brushed on the Baidu App?
During the interview, the Modern Express reporter learned that many people found this training institution when browsing through Baidu App. At the very bottom of the above-mentioned Education advertising page, there are also words such as Baidu launches a netizen rights protection plan. According to the "double reduction" opinion, it is necessary to strengthen the management of off-campus training advertisements, and ensure that mainstream media, new media, public places, all kinds of billboards in residential areas and online platforms do not publish or broadcast off-campus training advertisements.
On the afternoon of August 17, the Modern Express reporter called the Baidu Promotion and Consultation Center to understand the situation, and after confirming the address of the promotion link released by Education, the customer service of the center responded: They (Hyman Education) are equivalent to an advertising business, and cooperate with us. The Modern Express reporter responded to the request of the party to send relevant information such as screenshots and link addresses of Education advertisements to the relevant feedback mailbox.
When all localities are actively implementing the "double reduction" opinion, why does Baidu still provide an advertising platform for discipline training institutions? Subsequently, the reporter contacted the relevant staff of Baidu's public relations department, and as of press time, the other party had not responded to this. The link to the ad page can still be viewed normally.
Modern Express reporters will continue to follow the progress of this matter. (Image source: screenshot of the web page)
Modern Express + ZAKER Nanjing reporter Ma Zhuangzhuang Cai Mengying