Harami was not originally a professional actor, and as the number of animations played and the number of logins increased, so did the number of voices emitted from television.
"Compared with artists and actresses, the performance fee is cheap, but the ratings and other performances are also very good, so the popular YouTube is a good platform."
One of the YouTubes that haven't been watched on TV for a long time recently is the street pianist Harami.
After graduating from the University of Music, although he temporarily became a company employee, he went to YouTube because he uploaded a video of the piano performance in the Tokyo Metropolitan Government Hall because of his popularity. Officially debuted last year" (related personnel of the TV production company mentioned earlier)
Harami's YouTube channel, which registered in February 2019, was registered with 1.71 million people and had more than 360 million views (as of June 25), making it very popular. Contemporary musicians such as Amy and Yonezu Genshi are played, and the music of X JAPAN, Ishikawa Koyuri, and Spitz is widely used in ages and genres.
■ Inquired about JASRAC
Videos of famous songs like Harami's have been added, but what is interesting is copyright. Do I need a license to play every time I play? We consulted WITH JASRAC, which operates music copyrights.
"In the case of publishing a video of the music (with an instrument) played by another artist, it is not necessary to obtain a license from the right holder (music publisher, etc.) if you use a platform such as YouTube that has entered into a license contract with us that includes a license for royalties (part of the public transmission right and the right to reproduce) "(Head of Publicity)
Although it is not infringed by copyright, there are several conditions.
The first is that if you play a CD or karaoke source while playing, you need to obtain permission from a record company, etc. to associate the work. The second is the CM and PR of the product and the enterprise that are performed in conjunction with the performance, not only publishing the video in real time, but also retaining the time offset and archival release. In such cases, part of the reproduction right requires individual permission.
And the conditions for uploading videos to individuals, enterprises, and groups are different.
"When archived and published under an account operated by a company or group, foreign works are restricted and part of the individual permission to reproduce is required. Like advertisements, etc., royalties are the specified value of the rights holder" (the aforementioned publicity officer)
When adapting music, the permission of the original rights holder is required, but the individual's YouTube does not care about copyright, and is generally an easy structure to move.