丨 This article was originally produced by Xiao Chen Tea
丨 First published in the headline number: Xiao Chen Tea Affair
丨Author: Li Mahua
《1》
Yesterday after trying a day of tea, it has been the first time the lights have come on.
When there is no other chores at hand, Twist likes to visit a treasure, brush some refreshment snacks, and take it as a relaxation.
Added a bunch of them to the shopping cart, paid all the bills with one click, refreshed and satisfied.
Although these sweets, cakes, pasta, etc., eat more easy to get fat, but look at half a day down, only shop and do not buy, waste time, very unhappy.
It is better to buy it and set aside for the occasional need to try the tea until you are hungry and dizzy.
Besides, the ancients had a saying, eat alone and fat. As long as you eat it, you can avoid the risk of gaining weight 100%. Thinking about it this way, I feel more at ease.
Just when Twist Was Happily Shopping and Stockpiling, she brushed and brushed, and actually brushed to an online store selling rock tea.
Although there are thousands of shops selling Da Hong Pao on a treasure, it is not unusual to see an online shop selling rock tea.
But what is eye-catching is that the merchant put a large picture on the front page of the product. Gold on a red background prominently indicates the following:
Buy Zhengyan Dahongpao to send Tieguanyin and Zhengshan small seeds; buy old cong daffodils to send cinnamon to the bullpen pit; buy two get one free, make sure to wear the same style...
Even buy Karma, this merchant is also too generous.
However, from the perspective of market prices, the seemingly touching "affordable concession" of buying old cong to send beef is too fake. It looks even more unbelievable than the soap plot at eight o'clock!
On the eve of Double Eleven, these pit-proof cheats for buying tea online are necessary to review one or two more.
《2》
First, novices buy tea, don't just look cheap.
Earlier, a new tea friend from the north came to chat.
Talk about his experience when he first started buying rock tea.
"The first time I bought rock tea is like this, I don't understand it, my friends don't understand it, and I recommend it to us when I feel cheap." At the earliest, I placed an order for 80 and a half pounds of cinnamon. Looking back now, the tea is estimated to be a charred tea after many re-roasting, with a heavy charcoal flavor, a dark red soup, and a fine layer of black crumbs. I asked someone with experience, and others said that this was not something else dirty, it should be charred broken leaves. ”
Tea friends said that looking back now, regret is not the beginning.
I felt that under the premise of "not understanding", I really drank too much rotten tea without knowing it.
In fact, the experience of the new tea friend is very typical. When buying tea online, you really can't just look cheap.
On shopping, Buffett has said a golden sentence.
"All you pay is the price, what you get is the value."
This sentence is very classic, buying something is not to buy cheap, but to see whether it is worth it. Especially in the case of double eleven, which is a carnival of the whole network, it is necessary to maintain a little rationality.
Those complicated discounts, full discounts, preferential activities are calculated, and if you get a coupon, you may not be able to buy it affordably.
But to be sure, those cheap teas are well below market prices. If you buy it home, you only feel a strange smell when you open it and drink it. Then even if it is soaked, it is only a waste of pure water in barrels.
Such tea, which cannot be drunk at all, is also a waste to buy.
《3》
Second, full of praise, can't say anything.
Online shopping can not be seen, can not be touched, let people pay more attention to the evaluation.
Looking at the well-received tea, it may not be reliable. Behind this involves many routines such as false praise.
Buying tea online is better than looking at those neatly formatted, long-winded, praise-filled, and praised with obvious "trust" attributes. Those bad reviews that survive in the full screen of praise, to some extent, can reveal the true face of this tea.
For example, in a certain canned Dahongpao with high sales volume, 125 grams in two halves and only 88 yuan, in nearly 10,000 comments, someone said:
"The taste is very poor, with a teapot full of tea leaves, and the taste is still very weak. Contact the merchant, the customer service also said that the dosage is less, this tea can not be drunk at all. ”
"The packaging is particularly good, but after opening, a strand of covered for a long time, the bad smell, super invincible smell, but also made my teacup a smell, which is to spend less than 10 yuan to buy after receiving the coupon in the live broadcast, I was too lazy to return ..."
This is really eye-opening.
Originally, I thought that according to the price of ration tea and working tea. The price of this 88 yuan a can is barely passable.
But in the live broadcast scene, the same tea can be bought for less than 10 yuan. If this is true, then the postage, canned packaging costs, plus the basic operating costs of the online store, one by one, this is simply a loss-making business.
It is no wonder that the store can easily brush out this pure color, such as a tidal wave of praise and sales!
《4》
Third, buy old bush daffodils, can you send cinnamon to the bullpen pit?
This look is too fake.
First of all, the old bush of the non-sed rock core mountain field, from the perspective of market prices alone, cannot be compared with beef.
Such an operation is like buying a silver bracelet, but the merchant can give back a pair of gold bracelets, which is impossible.
Second, the production of cinnamon in the cattle pen pit is limited, and no one will take it as a giveaway.
The bullpen pit belongs to the leader of the three pits and two streams of the zhengyan, and the output of the whole pit is added to one piece, which is only about 1500 catties a year. On average, each household can produce more than 70 or 80 kilograms of beef, which is already a large household.
In the case that the real output is far from the market consumption needs, and the supply exceeds the demand, the value of beef is very proud, and the price per kilogram is not less than 10,000 yuan.
On average, if the mountain farm is true, or the mountain farm is slightly next to the bullpen pit. Then, such tea will not be given away by merchants as a giveaway. After all, this is not in line with business logic.
Finally, from the perspective of supply, a certain monthly sales of 10W, business is hot, from the tea shop that continues to ship.
Judging from the sales data, the "beef" they sell in a year is estimated to fill the entire Jiuqu Creek.
However, a top-level Zhengyan good tea can still be continuously supplied under the huge sales figures. Such strange things have long since departed from common sense!
《5》
Fourth, tea farmers selling tea can show you id cards.
It's a very old routine.
Once in an online store, I saw that the home page was such a slogan - professional tea making for 30 years, tea farmers sell tea;
Then the accompanying picture is that in an endless, rolling tea garden, there are two old tea farmers and old couples, pulling red banners.
It reads: "I am xxx, a tea farmer, handmade charcoal roasted tea, and only sell conscience tea." ”
Next, there is a picture of a handheld ID card. However, the above content looks very fake, and the P-chart traces are too obvious. Because I searched all over Wuyi Mountain, there was no such village name - da hong pao zhengyan core village.
To be sure, tea farmer is a broad term today.
The family grows tea, sells tea green, and is considered a tea farmer. There are tea mountains at home, there are tea factories, and tea farmers are counted. Born in the tea producing area, the family has relatives to make tea, and can barely be considered a tea farmer.
On the Internet, "tea farmers sell tea" is not a strange concept.
Moreover, for the majority of tea friends, whether they are tea farmers is actually not so important. The key is to see how good the tea quality is!
《6》
On the routine of selling tea, low prices, affordable, cheap leaks and other routines are old, but every year can pit a large number of people.
In the final analysis, in order to buy tea less pits, the most direct way is not to believe.
Any fancy, pompous propaganda, divorced from the actual concept. Any gorgeous packaging with gimmicks. Any selling point with rave reviews and low-price discounts is not as good as quality.
Really can't fake it.
Fake real can't be.
Routines will never win the hearts of the people.
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Xiao chen tea village gu Chen, columnist, tea industry original new media "Xiao Chen tea matter" chief writer, has published a white tea monograph "White Tea Tasting Notes", 2016-2020 has written more than 4,000 original articles.