Xinhua News Agency, Beijing, August 4( Xinhua) -- Why were the "golden signboards" of these scenic spots "removed from shelves"? ——Behind the delisting of a number of 5A-level scenic spots
Xinhua News Agency reporters Liu Hui, Qi Zhongxi and Gao Bo
The summer tourist season is a good time for major tourist attractions to open their doors. However, there are 5 5A-level scenic spots that are not happy: the National Tourism Administration recently announced the delisting or warning of 5 5A-level scenic spots such as Changsha Orange Island and Chongqing Shenlongxia.
In October 2015, due to problems such as price gouging, the 5A-level qualification of Shanhaiguan Scenic Area was cancelled; 6 5A-level scenic spots, including Lijiang Ancient City, were severely warned and set a deadline for rectification. Why have the "golden signboards" of these 5A-level scenic spots been taken down or faded?
(Subtitle) It is reasonable that Orange Island and Shenlong Gorge were "kicked"
The reporter learned from the National Tourism Administration that Orange Island and Shenlong Gorge were "kicked" out of the 5A level, and three scenic spots such as Tianzhu Mountain were warned, which seemed "unexpected" but actually "reasonable".
The two scenic spots that were delisted mainly had serious safety hazards, poor environmental health, serious degradation of tourism service functions, serious lack of tourism facilities and services, and chaotic tourism order.
The 5A-level scenic spot review secret visit organized by the National Tourism Administration found that the tourism safety inspection service in the water-facing tourist concentration area and the Linjiang Trail of the Orange Island Scenic Area in Changsha City was missing, and sometimes tourists crossed the Linjiang police cordon to watch the scenery or take pictures, but there was no safety management personnel to stop or prompt; the scenic spot had a clear anti-smoking sign, but smokers could be seen everywhere, and no staff reminder was seen to stop it.
The safety of Shenlong Gorge should not be underestimated. As a scenic spot with rafting as the main tourism project, Shenlong Gorge does not explain the safety education and safety facilities wearing before rafting for tourists; some of the trails are close to landslides and there are no safety protection facilities.
In addition, the toilets are dirty and messy, the garbage bins in scenic spots are not cleaned in time, it is difficult to explain the reservation, and various tourism service facilities cannot be used normally... Became the "several deadly sins" of Orange Island and Shenlong gorge that were delisted.
The Tianzhu Mountain Scenic Area in Anhui Province, the Wuyi Mountain Scenic Area in Fujian Province, and the Yongding-Nanjing Tulou Tourist Area in Fujian Province have been seriously warned because of problems such as lagging toilet improvement, disguised forced consumption, vulgar explanations, and serious "wild tour guides".
(Subtitle) Reactions of scenic spots that have been delisted or warned
As soon as the delisting news came out, many netizens opened the "spit mode": netizen "Xiaoming" believes that "delisting" is an incentive mechanism, and scenic spots with poor service are to be "removed from the shelves". Relevant scenic spots have also been pushed to the center of public opinion, and local authorities have responded.
On the evening of the 3rd, the Changsha Municipal Party Committee and the Changsha Municipal Government expressed their sincere acceptance of the results of the treatment, requiring the relevant responsible units to conduct in-depth review, quickly rectify, and initiate accountability. Nanchuan District of Chongqing Municipality, through the official micro @ micro broadcast Nanchuan voice, said that Nanchuan will establish a long-term mechanism for rectification work, to ensure that the rectification work is not slack, the problem does not return, so that "the dragon sees the beginning and the end".
Dai Xuefeng, deputy director of the Tourism Research Center of the Chinese Academy of Social Sciences, believes that being delisted or being warned will have a certain negative impact on the brand awareness and reputation of 5A-level scenic spots, "in a short period of time, the relevant scenic spots may face relatively large challenges, and there may be a decline in passenger flow."
Without the 5A signboard, will the ticket be adjusted? Dai Xuefeng said that the fare adjustment of 5A-class scenic spots requires the review and evaluation of the price department, and the evaluation of A-class scenic spots is not necessarily a synchronous process.
"There will definitely be an impact in the short term. However, if the relevant scenic spots can make great efforts to rectify and rectify, and be brave after knowing shame, the crisis may be transformed into an opportunity. Zhong Linsheng, a researcher at the Institute of Geography of the Chinese Academy of Sciences, said.
Nearly a year after the Shanhaiguan scenic spot was delisted, the reporter learned from the Hebei Provincial Tourism Development Commission that the Shanhaiguan scenic spot is rectifying more than 150 problems raised by relevant departments, and strives to improve management services, infrastructure, industrial development and other aspects. At present, they have passed the "preliminary evaluation of provincial institutions" for the creation of national 5A-level scenic spots, and are moving towards returning to the 5A level.
(Subtitle) 5A-level scenic spots have never been a "lifelong system"
Dai Xuefeng introduced that the basis for the selection of China's 5A-level scenic spots is the "Management Measures for the Quality Level of Tourist Scenic Spots" formulated by the National Tourism Administration. The evaluation of scenic spot ratings in the Measures involves multiple dimensions, including resource assessment, facility evaluation, and tourist evaluation.
Why did you spare no effort to participate in the 5A, but now there will be price gouging, poor health environment, low service quality and other self-smashing signs?
Wei Xiang, deputy director of the Service Economy Research Center of the Chinese Academy of Social Sciences, said that on the one hand, because the management rights and ownership of scenic spots are difficult to unify, scenic resources are state-owned, but many operators are simply based on interests; on the other hand, for a long time, China's quality management of tourist attractions has lagged behind, and many provinces only pay attention to the increase in the number of A-class scenic spots, but ignore the quality construction.
"After the success of individual scenic spots in creating 5A, they are relieved to pay more attention to economic benefits and ignore management, ignoring services for tourists." Dai Xuefeng said that the 5A-level scenic spots have never been a "lifelong system", and the treatment of substandard scenic spots through delisting or warnings is a manifestation of the dynamic management of 5A-level scenic spots.
Some people are happy and some are sad, just when 5 5A-level attractions are delisted or warned, 6 newly promoted 5A-level scenic spots are eye-catching.
"Do a good job, do a bad job, the key is to achieve normal management." This has played a warning and educational role for all 5A-level scenic spots. Zhong Linsheng believes that the "out" and "in" of the "circle of friends" of the 5A-level scenic spots precisely reflect the normalization of the dynamic management of the 5A-level scenic spots. (Participating reporter Yang Jian) (End)