Believe you can do better, Ubisoft!
You may also receive frequent emails from game developers, including but not limited to game discounts, new tour launches, and holiday greetings. But just yesterday, multiple players said they received an email from Ubisoft with a prominent provocation: "You disappoint me." ”
What fermented the email was a tweet from the editor-in-chief of game media GamesIndustry, and according to the pictures he shared, the email first provoked him in the title, and there was no mercy in the main text, leaving a sentence at the top of the "Far Cry 6" promotional photo: "It makes me happy to see you fail."
And that's not even the most excessive. Pulling the email down a paragraph, it is some of the statistics of the editor-in-chief in "Far Cry 6", only three hours of gameplay time has been increased and bolded, and a sentence "I believe you will do better" is attached.
You should also be able to see that from the email form, this is just a common "player recall" method used by developers, and the more common format is generally: you have not returned to the far cry 6 game for X days, and everyone misses you. The game released on October 9 has just reached the end of its twenty-day life cycle, and it is probably the day when the first players abandon the pit.
In order to make the return to the mail play a greater role, this time Ubisoft obviously put a lot of thought, not only using the radical method to attract players to the bait, but also using an extraordinary email format to induce players to click into the email, and the degree of its tricks is comparable to that of small online pop-up ads.
But then came the verbal rebuke of Ubisoft. In the eyes of passers-by players, no matter from what point of view, Ubisoft's use of such an unfriendly tone to dialogue with players seems to be a bit excessive, coupled with the fact that in recent years, Ubisoft's games have often been criticized as "canned homogenization", making this threat and inducement some beyond the boundaries of the game.
The editor-in-chief added above the image that many games have been brainlessly designed to maximize player participation, and if you dare to stop the game, they will send emails to harass you. As of press time, the tweet has received more than 30,000 likes and support from more than 30,000 players.
But things have come to this day, and it seems to be quietly changing.
First, other players pointed out that this was not a mocking email to the "abandoned pit player", and that virtually all players who had played or were playing Far Cry 6 had received the email from Ubisoft, and the content of the email would change depending on the player's game progress.
The email was also not a "group mockery" from Ubisoft, but from an official role play. In Far Cry 6, the player assumes the role of a guerrilla with the goal of overthrowing the leader of the game, Anton Castillo, and reclaiming the game's fictional Caribbean island of Yala.
The writer of the email this time is the leader, who tries to shout at you through the email with the provocative remarks commonly used by the villains in the game such as "disappointed in you", but in this email, the big boss can not only accurately say how many of his soldiers you have killed, but also how many powerful weapons you have collected (is it really a good thing for him to take stock), and how many of his strongholds have been occupied, except for some violations, there is nothing difficult to understand.
Prior to this, Ubisoft had repeatedly used the tactic of recalling players by email, and the previous Watch Dogs: Legion had sent players such ads.
The effect should not be good
That is to say, if you can receive this "mocking email" of Far Cry 6, then you have already seen an unknown number of Ubisoft advertising pushes, not to mention this email sending function, only open the email subscription can be received, and will not harass all players.
The flames of war thus shifted from Ubisoft to the Twitter user who fired first. First, some players pointed out that he took it out of context, deliberately used words such as "abandoned pit player" to incite fire (although he was indeed a abandoned pit player after only playing for three hours), and directed the leader's words into Ubisoft's mockery of players to win the discussion, and some players called him "unplayable": just a game character talking to you.
But it doesn't make much sense to start discussing right and wrong from now on, after all, when the game has only been released for less than a month, and developers need to use the return email to win back the hearts of players, it is probably the game that went wrong first.