You will do it for your love,
Stick to the same thing for 40 years?
Red is the color carved into the blood of Chinese. From ancient times to the present, from the material to the spiritual level, it has become the symbol of our Chinese. So nature deserves the most sincere "blazing love" of all of us.
When our favorite supermodel Liu Wen appeared on the red fashion catwalk wearing such a dazzling red cashmere dress, and reflected a round of "red sun" behind her, did such a scene interpret this "blazing love" to the fullest?
At this moment, this scene, presumably if "Blazing Love" also has a score, then this "Blazing Love" seems to be a state of full score under Liu Wen's interpretation.
In fact, before Liu Wen took the lead in the amazing Chinese red shape before she took the stage to walk on the catwalk. The grand red of her whole body not only echoed the huge red sun on the runway, but also well interpreted the interpretation of "fiery love" in her heart. What better proof of love's blazing and vividness than the vibrant bright red?
And it is such a pure and warm "blazing love" that has refined a Chinese brand that has "blazing love" for top cashmere and exquisite craftsmanship, a brand that makes the Chinese people proud and proud - ERDOS.
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In 2021, it coincides with the 40th anniversary of the establishment of Ordos Group. After 40 years of accumulation and development, "Ordos" has become synonymous with high-quality cashmere in the hearts of the Chinese people. Today's cashmere products, under the imaginative creation of ERDOS, have become irreplaceable fashion items, and are the absolute "protagonists" in fashion shows.
At this important moment, ERDOS, a subsidiary of the Group, will unite the "fiery love" and the adherence to quality and craftsmanship that has been passed down for nearly half a century, presenting us with a grand and grand fashion celebration.
In the evening, in addition to ERDOS brand spokesperson Liu Wen, ERDOS "Good" spokesperson Hua Chenyu, famous actor Yuan Quan, Chinese men's table tennis team captain Ma Long, and actor Zhou Yutong were invited to the scene to participate in this "blazing love show" -
Brilliance appeared on the red carpet in an elegant suit that was different from the past. The minimalist line of the single west, paired with a lighter white cashmere turtleneck knit, is both grand and full of texture.
Yuan Quan appeared in a camel shape, and the light wind of the clouds showed the texture of cashmere. The overall shape is in soft lines, exuding the purest beauty of cashmere and knitting.
Malone wore ERDOS's new SUIS series this year on the red carpet, with understated stripes and a simple white Tee, revealing a relaxed atmosphere in the formal and elegant look.
Zhou Yutong debuted with all black cashmere knitting style, and the novel combination of suspenders + slit skirts interpreted the youthfulness of cashmere fashion and the bold attitude of the new generation of fashion ICON.
A red sun "rises" in the Kubuqi Desert in Ordos, magnificent and fascinating. This round of red sun not only symbolizes the brand's thriving enthusiasm and vitality after 40 years, but also can be seen as celebrating the birthday of the motherland with full "Chinese red". The legendary show was unveiled.
Blazing love as a song, ERDOS uses the current fashion language to integrate fiery love into design. This fashion show is divided into three chapters: tribute, present moment and future with the timeline as the clue, aiming to fully demonstrate the ingenuity of ERDOS.
In the "Tribute" chapter, the colorful cashmere robes form the main part of this chapter. The designer uses the ultra-long cashmere robe in a minimalist silhouette as the "canvas", on which the brand's most iconic classic motifs have been re-painted over the years. At first glance, you may think that these patterns are exaggerated and deformed, but if you look closely, they are not very interesting:
Colorful tree shadows, female faces, blooming flowers and galloping horses... Under the blessing of saturated and bright colors, they have become extremely artistic and beautiful, and also make the original seemingly plain solid color cashmere have a more outstanding and exuberant expression.
The "Now" chapter is the most important, largest and richest chapter of the whole show. In contemporary cities, how should we interpret seemingly traditional cashmere products? ERDOS gives the answer in this chapter -
The artistic stacking robes show a distinctive agility on the models, and with their walking steps, the whole looks modern and new. The description that the editor can think of is the "dressing" of cashmere products, rather than just traditional intimate clothing.
As the saying goes, "The nation is the world." In order to better show the diversity of cashmere products, ERDOS also incorporates a lot of national inspiration into this chapter. Women's clothing is shaped by wrapping such as extra-long cashmere shawls, and some original clothing elements such as long hats and ankle boots are also incorporated.
Menswear, on the other hand, draws on elements of Inner Mongolian clothing and the wild sense of power in the American West.
Crossing from the Inner Mongolia Desert to return to urban life, the camel color and other tonal shapes representing the earth express the most elegant urban temperament of cashmere products.
Here, the editor will also highlight the ZEN SHÀN series of ERDOS interspersed with it. It is a collection of products launched by the brand in 2019 with sustainable fashion as the core concept and redefines the connection between fashion and environmental protection. ERDOS hopes that through the lifestyle and attitude conveyed by SHÀN, as well as the excellent wisdom of harmonious coexistence between man and all things in the world, ERDOS calls on more people to recognize the relationship between fashion consumption methods and the environment, and to act together and treat the world kindly.
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In the "Future" chapter, the dazzling and eye-catching Chinese red pushes this chapter and the concentration of "blazing love" of the whole show to a climax. At a time when everything pursues a solemn "sense of ceremony", ERDOS integrates a grand narrative technique into the fashion design language.
In this final chapter, in addition to the menswear collection of a group of ceremonial mountain coats and oversized silhouette cloaks,
Remember Liu Wen's beautiful Chinese red shape at the beginning of the article? This look that amazes everyone is from this chapter. Women's FINALE styling is all selected from Chinese red that echoes the theme of "blazing love" of the big show, occasionally interspersed with some equally dazzling bright pink, ERDOS will Chinese unique hot romance quite well.
Under the light of the huge red sun, Liu Wen once again took the stage to lead the closing show. At this point, this "Blazing Love Show", which is destined to become a legend, has drawn a successful end on a bright and full red background. Chinese red, freeze-frame mountain blazing love!
However, just like Liu Wen's firm and powerful steps, ERDOS and Ordos Group will continue to step out of their sonorous steps in the cashmere world and bring us a better quality experience.
40 years, exactly 14,600 days and nights;
40 years, spanning nearly half a century;
40 years, can witness a person from birth to enter middle age, but also can witness a brand from birth to maturity and growth.
In the matter of "selecting good materials and making good clothes", ERDOS has achieved decades of perseverance. The brand with the intentions and craftsmanship of the craftsmen, as well as the persistence and love for the pursuit of excellence in design, provides us with the exquisite and warmth of cashmere.
ERDOS inherits ordos Group's cherishing of cashmere as a noble material and its insistence on quality, and weaves cashmere clothing that defines the industry standard, continuing the initial warm touch between the hearts.
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Dedicated and persistent, cashmere expert.
Chinese cashmere, warm the world.
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Written by: Serena
Design: Zhang Yan
WeChat Editor: Tiffany
Image source: ERDOS official, Liu Wen studio official, Sina Weibo