On March 24, 2021, under the guidance of Shenzhen Futian District Industry and Information Technology Bureau and sponsored by Shenzhen Cross-border E-commerce Association, the 2021 SZCBEA K100 Press Conference and Global Cross-border E-commerce Festival was launched. According to the statistics of on-site staff, this conference attracted the in-depth participation of more than 2,200 cross-border e-commerce enterprises, creating a "high-end feast in the cross-border e-commerce industry" for the industry.
The conference is divided into 1 main forum and 4 sub-discussions in the form of a conference and exhibition, and invites leading enterprises in the cross-border e-commerce industry chain to share and exchange industry development experience under the epidemic in 2020, and at the same time put forward a number of effective new ideas and new solutions for the development of 2021 and the future.
According to customs data, China's cross-border e-commerce imports and exports in 2020 will be 1.69 trillion yuan, an increase of 31.1% year-on-year, becoming an important force in stabilizing foreign trade. Cross-border e-commerce has become the first choice for enterprises to carry out international trade and the vanguard of foreign trade innovation and development, and the scale of e-commerce transactions in Shenzhen ranks the forefront of the country.
Kou Yanan, commissioner of the Ministry of Commerce in Shenzhen, said in his speech that China's cross-border e-commerce looks at South China, and South China's cross-border e-commerce looks at Shenzhen.
Kou Yanan expressed high affirmation to the Shenzhen Cross-border E-commerce Association at the conference, the association has developed and managed in an orderly manner since its establishment, the activities have been carried out in a variety of ways, and cross-border e-commerce enterprises have been actively guided and united to exchange and learn from each other, providing a bridge for cross-border e-commerce enterprises to exchange and cooperate internationally.
Zhou Mingwu, deputy director of the Shenzhen Municipal Bureau of Commerce, said that China's e-commerce is ahead. We have experience, we will tell stories, will innovate, coupled with the "Belt and Road", "double cycle" strategy and technological innovation, the future is not only cross-border e-commerce will flourish, the use of international exchange platforms and international ecological resources, there will be a large number of private brand enterprises grow up in large quantities.
Chen Tiantian, president unit of Shenzhen Cross-border E-commerce Association and chief architect of China Book Trade Group Co., Ltd., brought the theme sharing of "K100 Culture to The Highway of Cross-border E-commerce Culture Going to Sea", and expounded the strategic essence of cultural going to sea from four aspects: trade pattern, policy favorable, platform economy and ecosystem.
< h1 class="pgc-h-center-line" data-track="35" > roundtable conversation</h1>
In the roundtable session of the main forum, the theme of "how to standardize in development and develop in norms" was discussed on the cross-border import and export ecology. Wang Xin, Executive President of Shenzhen Cross-border E-commerce Association, Li Cong, Vice President of Zongteng Group, Dai Bin, Vice President of Di Sifang/General Manager of Class B Business Unit, Li Ping, Managing Director of Shenzhen Branch of Standard Chartered Bank (China) Co., Ltd., Wei Wanli, Head of Sales Management of SF International, and Wei Xuchun, Chairman of Shenzhen Qianhai Port Cross-border E-commerce Co., Ltd., shared the survival methods and development strategies of the industry under the requirements of the trend of standardized development.
<h1 class="pgc-h-center-line" data-track="35" > main forum + four sub-forums</h1>
<h1 class="pgc-h-center-line" data-track="35" > big coffee talk, together for the future</h1>
At the main forum, Chen Zhihao, co-founder of Shenzhen Dianshang Technology Co., Ltd., explained how to take the first step in the realization of independent station traffic; Ouyang Tian, vice president of Hangzhou Wotu Network Technology Co., Ltd., shared how to help overseas celebrities marketing and cross-border e-commerce live broadcasting grow a hundredfold; Mr. Zhang Yanbai, co-founder of Haiyunhui (Hong Kong) Co., Ltd., discussed how to find a deterministic cross-border e-commerce operation direction from uncertainty and help industry peers establish a neutral risk management awareness of cross-border e-commerce Ye Ming, chief consultant of Jiang Xiaobai, shared six strategies on how to build user brands, and elaborated on brand innovation in the user era.
At the platform special sub-forum, Helena, President of Tophatte Greater China, shared the latest investment policies of the platform; Chen Bo, Director of Newegg China Market, focused on the platform policies and support merchant plans; the head of Amazon's new market regional expansion in South China brought Amazon's emerging market settlement and selection analysis; AND JOJO, founder of Jijia Business School, brought Amazon's refined operation style sharing Yan Xuedong, director of Alibaba AliExpress Merchant Development, brought a digital integration solution for domestic goods going to sea; Huang Xiao, vice president of youzan international operations, introduced the independent website construction and service content in detail; and Aaron Lin, key account manager of Coupang China, shared the new market of 100 billion US dollars in Blue Ocean Korea.
At the logistics special sub-forum, Mark, vice president of Sihai Shangzhou, brought cross-border e-commerce trends and logistics countermeasures in the post-epidemic era to share; Youtrans Youyun founder Abu shared the opportunities and challenges of going to the Indian market; Dai Bin, general manager of the B business unit of the vice president of Sifang, analyzed the pain points of cross-border logistics and the stimulation strategy of new kinetic energy; Tang Qianjia, general manager of the integrated shipping e-commerce department of Yixing, analyzed the hot spots of the era of accelerated development of cross-border e-commerce clippers Zou Lingwen, chief recommendation officer of The Gull Pie, focused on the service plan of the Wu Ou Pie Freight Collection Service; Hu Xuzuo, General Manager and Partner of Wu SanBao, shared the difficult method of settling claims from the challenge of cross-border logistics freight insurance.
At the traffic sub-forum, Yang Zaibo, senior software consultant of Lingxing, shared Amazon's efficient fund management strategy; Moss, the founder of Kangan.com, shared the strategy of efficiently obtaining traffic; Gordon, head of Jiahong Network Operation, shared the independent station boutique playing method and drainage strategy; Lao Wei, the founder of WinshangHui, shared Amazon's advertising and bidding strategy; Liang Wen, head of The China region of Germany's Yiou Accounting Firm, focused on the relationship and significance of the multi-node relationship between the whole chain of taxation and e-commerce in Europe.
At the special sub-forum of the independent station, Dong Zhenguo, head of the foreign trade group of the Shanxi Office of the Shenzhen Cross-border E-commerce Association, brought a strategic analysis of creating private domain traffic; Ada Ada, general manager of Shenzhen Aida Huitong, shared the five key points of the traffic operation of the independent station; Wang Yanli, general manager of THE SOUTH China business of SHOPLINE, elaborated on the advantages of the independent station's cross-border new track; Oxford Xiaoma ge explained the difference between the explosive model and the vertical brand model.
In addition, the K100 strategic plan of Shenzhen Cross-border E-commerce Association was released at the meeting; the launching ceremony of the 4th Global Cross-border E-commerce Festival in 2021 and the first ChinaGo cross-border e-commerce industry annual outstanding enterprise award ceremony were held at the same time as the event.
<h1 class="pgc-h-center-line" data-track="35" > the SZ K100 strategic plan was released</h1>
Wang Xin, executive president of Shenzhen Cross-border E-commerce Association, released the K100 strategic plan of Shenzhen Cross-border E-commerce Association for the next five years, "cooperating with 100 industry associations, empowering 100 agglomeration industrial belts, driving 100 "smart" brands, combining 100 Chinese cultural IP, excavating 100 pioneers of the times, and embracing 100 friendly cooperation countries", and expressed his heartfelt thanks to the association team, member units, governments and all walks of life for their attention and support in his speech.
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Mr. Yang Lei, the inheritor of Tai Chi, made a stage performance of Tai Chi Kung Fu with the "Tai Chi Cultural Relics Tao", highlighting the development goals of 100 Chinese cultural IP, and helped the K100 strategic planning of the cross-association to shine on the stage.
<h1 class="pgc-h-center-line" data-track="35" > the launching ceremony of the 4th Global Cross-border E-commerce Festival in 2021</h1>
Kou Yanan, deputy commissioner of the Office of the Commissioner of the Ministry of Commerce in Shenzhen, Jia Qiang, Secretary of the Party Committee of China International Book Trading Group Co., Ltd., Zhou Lizhi, chief economist of Chengdu Municipal Bureau of Commerce, Peng Kui, deputy director of Futian District Industry and Information Technology Bureau, Wang Xin, executive president of Shenzhen Cross-border E-commerce Association, Liu Lu, senior strategic development manager of Amazon's global store opening, Tao Ran, head of Shopee's South China investment promotion, Xi Yu, deputy general manager of Alibaba lazada platform, Chen Bo, senior director of Newegg, and Dai Bin, vice president of Shenzhen Sifang Express Co., Ltd , Lingxing Network Technology CMO Sajia, Shenzhen Dianshang Technology Co., Ltd. co-founder Chen Zhihao, Shenzhen Qianhai Network Technology Co., Ltd. Chairman Liu Chaofeng, Feishu Shennuo Group Founder and CEO Shen Chengang, Pangu Group President Chen Wenhui, CCB International Business Department General Manager Xiang Renbin and other leaders witnessed the launching ceremony of the 4th Global Cross-border E-commerce Festival in 2021.
<h1 class="pgc-h-center-line" data-track="35" > the first ChinaGo cross-border e-commerce industry</h1>
<h1 class="pgc-h-center-line" data-track="35" > annual outstanding enterprise award ceremony</h1>
The first ChinaGo cross-border e-commerce industry annual outstanding enterprise award ceremony was held at the same time as the conference. The organizer, Shenzhen Cross-border E-commerce Association, presented five important awards of CHINAGO Cross-border E-commerce Annual Best Market Influence Award, Most Investment Value Award, Most Growth Award, Influential Person Award, and Common Growth Award, and a total of 50 cross-border e-commerce companies won this honor.
<h1 class="pgc-h-center-line" data-track="35" > the "2020 Annual Work Report of the Shenzhen Association"</h1>
Ren Hai, Secretary General of Industry Empowerment of Shenzhen Cross-border E-commerce Association, made the "Shenzhen Cross-border E-Commerce Association 2020 Annual Work Report" from many aspects such as talent service, legal rights protection, policy research, and urban operation, and he said that the association will focus on key points under the guidance of the K100 strategic guidelines, work hard, serve the industry, and look forward to win-win cooperation with member enterprises.
<h1 class="pgc-h-center-line" data-track="35" > "2020 Cross-border E-commerce Industry Logistics Development Blue Book"</h1>
At the logistics sub-forum, Xing Kangnan, deputy secretary general of Shenzhen Cross-border E-commerce Association and president of policy research institute, Xie Zhuoheng, secretary general of logistics division of Shenzhen cross-border e-commerce association, Li Cong, vice president of Zongteng Group, Dai Bin, general manager of Class B business unit of Di Sifang Vice President, Zhang Xiao, general manager of Fujian District of South China of Meishi Logistics Group Co., Ltd., Zhao Kaijie, partner and general manager of Dabao Warehouse, Luo Jian, general manager of Baotongda, Ye Chaojin, general manager of Fuhuang Meiyun, Tan Menghong, COO of Haipai International Group, More than ten enterprise representatives of the Logistics Blue Book Organizing Committee, including Zhang Qingyun, Director of the Commerce Department of Sinotrans Amalx China and General Manager of Shenzhen Company, Gao Guangyu of Lianyu Logistics, Assistant CEO of Vivo (Shenzhen) Internet of Things, and Director of the Cooperation and Development Department, witnessed the release of the "2020 Blue Book of Logistics Development in the Cross-border E-commerce Industry".
This year's conference invited more than 50 cross-border e-commerce platforms, head seller procurement supply chain, logistics warehousing, financial payment and other industry leaders to share themes and talk about cross-border ecology. It has established an interconnected cooperation channel for the cross-border e-commerce ecosystem, and opened up the countermeasures and development strategies under the new situation of cross-border e-commerce in the next five years from all directions and from multiple angles. A number of government leaders and experts in various fields gathered together, and people from all walks of life showed a strong common desire for exchanges, cooperation, sharing and win-win results.
In the future, Shenzhen Cross-border E-commerce Association will also be guided by the support of K100's major strategy in the next five years, link the global market, reshape the trade pattern, create a cross-border ecology, and work with all member units and industry partners to go to sea in groups for a win-win situation.
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