The "first brother" of the drone, Wang Tao, the founder of DJI, at least has such a "stubbornness" in his heart, that is: to publicize the "Middle-aged Woman and Western Man" collocation, resolutely not!
<h1 class="pgc-h-arrow-right" data-track="34" > DJI's overnight fame</h1>
You may be in Huangshan, Taishan, Lushan or some well-known and unknown attractions, parks, find that there are one or two drones in the sky, like a bumblebee, buzzing over your head... That's right, seven or eight out of ten are DJI's aerial drones.
DJI seems to have made its name overnight. In 2006, DJI was founded in a rented less than 20-square-meter house in Lianhua Village, Shenzhen. A few people began a family workshop-style work. The company recruits talents, and as soon as the candidate sees that it is working in a private house, he turns his head and leaves... Many years later, DJI is still lonely and nameless!
It wasn't until 2014, eight years later, that DJI suddenly rose to fame. Its products were rated as one of the "world's most representative robots" by the British "Economist" magazine; "Top Ten Technology Products" by The American "Time Magazine"...
Today, DJI has accounted for at least 70% of the global market share of civilian small drones. It occupies a market share of up to 80% of the European and American markets. Not only do people like DJI drones, but even the US military loves them.
Pictured below, a U.S. military is operating a DJI drone for a military reconnaissance mission.
<h1 class="pgc-h-arrow-right" data-track="31" > Wang Tao's dream of a famous American school was shattered, creating DJI</h1>
Speaking of Wang Tao, the founder of DJI, the self-made post-80s young rich man did not give the outside world more distinct impressions, because he himself is very ordinary.
Let's start with family origins. Wang Tao was born in 1980 in Hangzhou, Zhejiang Province, to an ordinary engineer and an ordinary teacher to his mother. Looking at his personal talent and ability, after founding DJI and becoming famous, although Wang Tao said things like "the world is too stupid, stupid to be incredible", he himself is actually not talented and intelligent, and even can be said to have mediocre qualifications. This is well illustrated by his secondary school years when he was only moderate in his studies.
Fortunately, he has a strong interest in model aircraft, and is full of imagination and expectation for the sky and remote control helicopters. He was always thinking about how to keep the remote control helicopter parked in the sky and how to park it wherever he wanted it to. His "wild thinking" has paved the way for him to establish DJI in the future.
Because his learning ability was not particularly prominent, Wang Tao obviously did not enter the most ideal university in his heart, and eventually went to East China Normal University to study. After studying at East China Normal University for three years, he transferred to the Hong Kong University of Science and Technology to continue his undergraduate studies.
His graduation project was a remote control helicopter, but the helicopter flight demonstration at that time actually failed. The teacher rated his work with a C, which was a very low score.
When Wang Tao was in college, he was eager to go to world-class universities such as Stanford and MIT for graduate studies, but due to factors such as poor graduation design results, these world-famous schools eventually turned him away ruthlessly. It is precisely because the dream of a famous school in the United States was shattered that Wang Tao came to a private house in Shenzhen to establish DJI, and finally achieved the glory of China's high technology. These things also show that Wang Tao is a relatively ordinary person.
<h1 class="pgc-h-arrow-right" data-track="33" > the confidence and "stubbornness" of The drone brother Wang Tao</h1>
On the surface, Wang Tao is very low-key and introverted, but in fact, he belongs to a very confident and arrogant person.
He once crossed over and commented on the domestic mobile phone industry:
The mobile phone industry is a layer of Internet skin, essentially a small household appliance industry, and even less than a high threshold for air conditioning...
He also once said that the world is too stupid, too stupid to be true.
As a young, self-made high-tech business leader, Wang Tao is clearly qualified and confident to say so.
Stubbornness and self-confidence often go hand in hand. The confident Wang Tao is naturally very stubborn in some things. If you look at DJI's official advertising pictures or videos, you will find an interesting phenomenon, there are many combinations of male and female protagonists in the advertisement, such as Chinese men and Chinese women, foreign men and foreign women, foreign men and foreign men, Chinese men and foreign women, etc., but it is difficult to find the combination of Chinese women and foreign men! There is no "Chinese female Western man" collocation. Obviously, Wang Tao, a lovely straight man in science and engineering, "stubbornly" believes that the combination of Chinese women and Western men is not right!
Speaking with pictures, looking at the following combinations of men and women, you should be able to guess a thought in Wang Tao's heart. Note: These images are all from DJI officials (video screenshots or advertising images).
1. Chinese men and Chinese women.
2. Chinese boys, Chinese girls, foreign boys, foreign girls.
3. Chinese women, foreign women.
4. Foreign women, foreign women.
5. Foreign males and foreign females. There are many such collocations.
6. Chinese males and foreign females.
In addition to the above six, there are other collocations, but there is obviously no "Chinese female Western male" collocation. See for yourself.
Seeing this, I don't know how everyone feels about DJI's Wang Tao. There may be some sensitive topics involved here, so I don't intend to discuss them. Personally, I just feel that although What Wang Tao does is extremely ordinary, it has played a very good role in guiding public opinion, and what he has shown is even more strength and confidence.
How does that say? As we all know, DJI mainly does small civilian drones, and the user group is mainly adult men, which is more oriented to a wide range of European and American men! In this case, DJI chose to refuse to accept the long-standing "white men and women" subtle brainwashing propaganda in the Western media, and did not continue to use Asian (Chinese) women to cater to european and American white men. Is this alone not enough to explain DJI's strength and confidence? ——Even though I DJI needs your European and American markets, I am not used to you, nor do I cater to you.
DJI Wang Tao said that since modern times, China has never been bullish, its products have not been bullish, and its culture has not been bullish. A bunch of people have completely lost confidence...
As you can see, Wang Tao is very eager to change Chinese culture, and hopes to regain China's self-confidence through business behavior, to do great things.
Obviously, due to Wang Tao's great efforts and "stubbornness", DJI has helped us find some self-confidence. Perhaps, this is why DJI is deeply admired.
I'm Uncle Zhong, not an average programmer. Typed code, developed programs, loved codewords, and published essays and stories. Ten years of text editing work, rational and not lacking in sensibility. Your thumbs up is my motivation!