Only if you become stronger, you will be chosen - 2021 Product Manager Conference Hangzhou Station Live Report On-site Layout Check-in Session Guests Share Hard-working StudentsLovable Volunteers Conference Live PPT Download Heartfelt Thanks to the 2021 Industry Conference National Tour Preview

There is no completely certain future, only product people constantly self-iteration.

——There is Xu Zifei, head of the business of Zanwang Xiaodian and former chief product officer of Ctrip

Only when you grow taller, you will be seen by users. Only when you become stronger will you be chosen by the user.

——Yan Tao, author of "SuperUser Growth"

Ru Guo wants to learn poetry, and Kung Fu is outside the poem.

——Wu Kai, COO of Shulan Technology and author of "Data Middle Stage, Let Data Be Used"

There is still one-third of the progress bar left in 2021, and the Internet industry has experienced a double reduction policy, strict supervision, and tightening of policies. Under this change, major companies have also begun to transform and innovate.

In the face of the ever-changing Internet environment, as the "locomotive" of product development, product managers need to maintain a high degree of sensitivity to the various trends and dynamics of the industry, continuous learning and improvement, and keep up with the pace of the development of the times.

This weekend (October 23 to October 24), the 2021 Product Manager Conference Hangzhou Station invited experts from all walks of life and rich practical experience to share their thoughts on the times, the future, themselves, business capabilities and other aspects.

Let's review the wonderful moments of this conference

<h1 class="pgc-h-arrow-right" data-track="11" > site layout</h1>

Let's take a look at what the scene of this conference looks like:

<h1 class="pgc-h-arrow-right" data-track="13" > check-in session</h1>

The staff is ready early to wait for the arrival of the students, to see if there is any of you among the students who will check in

<h1 class="pgc-h-arrow-right" data-track="15" > guests to share</h1>

Before officially starting to share, everyone is the product manager community founder &amp; CEO, the founder of the starting point academy @ Lao Cao made a speech. He talked about the significance of the product manager conference is to learn more about the differences between the industry and the product managers in different industries, and to listen to the ideas of seniors and big coffee. In today's complex and ever-changing environment, what capabilities product managers need to have.

The first guest to share was Zhang Wei, a senior platform product expert, who shared the theme of "From Internet to Digitalization, Redefining Product Managers Again".

Digitalization is a hot topic today, and it is an unavoidable issue for every business. He believes that digitalization is the process of using the Internet, big data, and artificial intelligence as infrastructure to extract data assets that exist widely in various industries, and process, reorganize, apply, and generate value. It also analyzes what capabilities product managers need to have in the digital age.

The second guest of honor was Xu Zifei, head of the business of Zanwang Xiaodian and former chief product officer of Ctrip, who shared the theme of "Cross-domain Migration of Product People".

Nowadays, the Internet is fully developed, product talent is growing rapidly, and the Internet is sinking, in the face of such an environment, he suggested that product managers exercise their abilities from two aspects. One is the basic ability to be transferred, such as basic communication, collaboration, thinking and professional ability; the other is to "practice craftsmanship" and share their own experience.

The third guest to share was Zhang Chao, head of the product center of Tongcheng eLong Ticket Business Group, who shared the theme of "Looking at the Growth Team from the Blind Box of Tickets".

She first introduced the blind box of tickets that exploded some time ago as a case study, analyzed the reasons for its popularity, and the psychology of users, and then talked about how to build and operate as a growth team.

The fourth guest speaker was Hong Ye, pangolin marketing manager, who shared the theme of "New Growth in APP Commercialization".

She first elaborated on the current new trends in the industry and new opportunities for developers, and then analyzed how pangolin products evolve to become products that can help developers improve, and together create products that are loved by the market and users, and promote the health and prosperity of the entire development ecology.

The fifth sharing guest was Wang Jianru, a senior B-side product expert, who shared the theme of "TO B Product Business Planning and Product Manager Personal Growth".

In more than a decade of work experience, he found it difficult to find a good product manager under the age of 35, especially in the B-side field. How to do a good B-side? He analyzes these aspects:

Business strategy and platform planning

Product architecture and evolution

Product/Project Communication

Personal growth

The sixth sharing guest was Chen Xinxiang, a senior product expert of Youmeng + Who shared the theme of "Data Growth Practices in the User Journey".

How to achieve both more users, longer processes, and more value? Teacher Chen Xinxiang showed the whole process of a user from perception to a new product to a product leaving, and carefully analyzed the product and growth measures at each step.

The seventh sharing guest was Fei Yang, founder &amp; CEO of One Zero Growth, who shared the theme of "How to Use Douyin to Create a Super Hit".

At present, the biggest problem encountered by brand launch is that the traffic is expensive and the ROI is low. As one of the largest traffic pools, Douyin must firmly grasp this traffic dividend. How to use Douyin to create super items? Feiyang summarized the four steps: selection, content, flow, channels, and analyzed them one by one.

The eighth sharing guest was Zhang Dechun, head of ant wealth marketing products, who shared the theme of "The Advanced Road of Millions, Millions, Billions product managers".

From Peppa Pig's design to user insights, Zhang Dechun analyzed the user's mental model in financial products. Then deliberate on the product logic, how to talk to the user well. Finally, the practices and applications are listed.

The next morning, the first guest to share was Yan Tao, author of "Super User Growth", who shared the theme of "Super User Growth: Low-cost Continuous Repurchase of Private Domain Users".

In his speech, he emphasized the importance of users throughout the growth process, indicating that private domain traffic is an inevitable choice for market competition. The essence of private domain traffic is customer relationship management. In the face of the private domain traffic that everyone can't ask for, Teacher Yan Tao gave two examples and shared the methodology he summarized.

The second guest to share was Kang Jiangmei, Chief Product Manager of Thoughtworks, who shared the theme of "Establishing a Closed Loop for Measuring the Value of Digital Products".

As a manager, one question to answer is: How is the value effectiveness of digital products managed? Faced with this problem, she analyzed the problem from these dimensions:

What exactly is value, can it be defined and measured?

How can organizations form their own value measurement system?

Drive product planning and decision-making with a value measurement system

Pitfalls to be wary of

The third guest to share was Zhang Yunlong, CTO of Xiao Ge Tong, who shared the theme of "Xiao Ge Tong, "Passively" Make a Product".

In the sharing, he first shared his entrepreneurial experience. In the process of starting a business, he told how he built Xiao Ge Tong's products step by step, and achieved good results on the enterprise digital track.

The fourth guest was Zhou Feng, CEO of Museum Youdao, who shared the theme of "How to Efficiently Build Product Commercialization Thinking".

Commercialization thinking is an important thinking to help products achieve higher value, and product commercialization thinking can be understood as excellent products with operational thinking in a certain range. Observe business events, understand the logic and mindset behind them, and make it the first priority to gain benefits or potential benefits.

The fifth guest to share was Dr. Lilac Content Director Wang Yuan, who shared the theme of "Empowering Products with Content Capabilities".

At a time when the traffic dividend is almost exhausted, the importance of content is self-evident. Wang Started with three descriptions and described the relationship between content and products. She believes that content solves the trust problem and needs to find professional roles and establish mechanisms.

The sixth sharing guest was Wu Kai, COO of Shulan Technology and author of "Data Middle Stage, Let Data Be Used", who shared the theme of "Evolution Trend and Practice of Data Products for P-end".

To P products refer to public Internet products that are aimed at the broadest masses of the people and give priority to social value rather than commercial value. The popularity is not high, but the social value is huge, and there is a lot of market space to be tapped. Wu Kai shared his methodology built when making To P products, and cited some cases for analysis.

The last guest to share was Xu Jian, a senior AI product expert, who shared the theme of "Design-Driven User Experience Upgrade".

Why is the artificial intelligence in science fiction so fascinating? Because they can really solve the needs of humans in different scenarios, and have similar emotional design to humans. Xu Jian shared his experience in his design career over the years and put forward his views on current and future product design.

After the sharing meeting, let's take a big group photo as a souvenir

< h1 class="pgc-h-arrow-right" data-track="73" > hard-working students</h1>

Even on weekends, the enthusiasm of the students to learn has not diminished in the slightest, and praise for everyone who is willing to improve themselves!

<h1 class="pgc-h-arrow-right" data-track="58" >lovable volunteers</h1>

The success of the conference is also inseparable from the hard work of all the small partners, and I am very grateful to the volunteers who have quietly dedicated

<h1 class="pgc-h-arrow-right" data-track="60" > live broadcast</h1>

Students who did not come to the scene in person, I believe you must feel that after reading this report is still not happy, scan the following QR code to get the photos of the conference site:

<h1 class="pgc-h-arrow-right" data-track="62" > PPT download</h1>

The PPT authorized by the guests of this conference is only open to the on-site SVIP area, VIP area, ordinary area ticket purchase participants, and will be sent to the mailbox filled in the form of ticket purchase within 10 working days.

<h1 class="pgc-h-arrow-right" data-track="64" > thanks</h1>

Thanks to the 15 sharing guests of this conference, it is precisely because the seniors took time out of their busy schedules to make this wonderful sharing, so that Internet people can continue to absorb knowledge and grow rapidly.

Thanks to the co-organizers Tencent Classroom, Changjiang Chuangfu, and the chief strategic partners Youmeng +, Xiao ge tong, BeeArt, and pangolin for their strong support.

<h1 class="pgc-h-arrow-right" data-track="67" > 2021 Industry Conference National Tour Preview</h1>

The last Shenzhen station of the 2021 product manager conference, the 2021 operation growth conference Shanghai and Beijing station is about to open!

The last 3 conferences of the year, all tickets are on sale! Listen to the live speeches of Tencent, Ali and other practical experts in the industry, communicate face-to-face with front-line peers, and expand the circle of contacts in the circle!