On October 30, 2021, Aishi Xiao ai Pulp officially announced that 12 artists under Mango TV Artists have become its brand recommendation officers. The recommended official lineup includes Zhao Zhaoyi, Luo Yutong, Xu Xiaonuo, Pan Yuetong, Feng Qing, Ma Xuan, Qian Zhe, Chen Pengwanli, Zhao Xuan, Liu Youchang, Yu Meiren, and Yan Luorong, bringing together different forms of powerful singers and new artists to speak for domestic goods and express their attitudes for young people.
At the same time of this union, Aishi Small Love Pulp is fully equipped with the new formula and new packaging of new healthy milk drinks, refreshing the taste of milk drinks with "fruit pulp + yogurt", and specially adding lutein esters as the main scientific formula, focusing on the characteristics of meeting the daily nutritional needs of the eyes, bringing new breakthroughs to the functional beverage market.
Join hands with new artists and express their love for young people
Young is not limited, keep the heart hot, break the traditional impression of age. 12 artists with unremitting efforts and perseverance to love
He is active in different fields such as singing, acting, and hosting. Different forms, different payments, but the same is the heart of love and light in the eyes, and the love of small love pulp brand concept, as well as the product research and development innovation coincides.
From the aspects of brand concept and product attitude, Aishi Xiao Ai Pulp and Zhao Zhaoyi and other 12 artists move forward together, using love to accelerate the dream, pay tribute to every pay, encourage everyone to maintain a young attitude, on the road forward in life, ride the wind and waves, have the courage to pursue, and shine with all their might.
The joint statement of the brand and the artist is the voice of the attitude of the Aishi small love pulp brand, a step forward in the in-depth interaction with young consumers, and a manifestation of the new health of the diet as a member of the industry.
Specializing in product strength, defining a new standard for nutritious milk drinks
In the cooperation between Aishi Xiao Ai Pulp and Mango TV Artists, 12 artists expressed different feelings about the experience of Aishi Xiao Ai Berry Nutrition Fruit Pulp Yogurt Drink, and the brand voice transmitted to the outside world focused on the product strength of "eyes thirsty, drink Aishi Xiao Love Pulp".
Aishi Small Love Pulp originally focuses on the scientific nutritional formula of lutein ester, VA, VE, taurine and zinc, cuts into the eye protection track of functional drinks, expands the drinking scene of consumers with eye fatigue, and on the basis of ensuring the taste and taste, supplements the daily nutrition for the eyes by adding healthy and mild nutrients, and meets the taste of young people to enjoy the taste on the tip of the tongue.
In the research and development of the core nutrient "lutein ester" drink, Aishi Xiao Ai Pulp joined hands with well-known nutritional raw material leaders and shanghai, Beijing and other industry expert teams to jointly study to ensure the nutrition of functional drink intake ingredients. At the same time, the product has 0 fat and 0 properties of added sucrose to meet the needs of the market diet for sugar control.
Pay attention to brand power, and develop multi-dimensional assets of brands
The brand building is a long-term shaping project, and the fusion of Aishi Xiao ai Pulp and 12 artists of different colors is the key to the voice of this event. Up to now, Aishi Xiaoai Pulp has been stationed in more than 20,000 supermarkets and convenience stores, including: ole boutique supermarket, China Resources Vanguard, Meiyijia, Convenience Bee, Lawson, 711 and campus supermarket, etc., and also laid out online e-commerce platforms such as Tmall, Douyin, and Kuaishou to facilitate consumers to buy online and offline.
As a cutting-edge milk drink brand focusing on vision health, Aishi Xiao's nutritious fruit pulp yogurt drink with the brand strategy of "eyes thirsty, drink Aishi Small Love Pulp", the existing original taste, passion fruit flavor and blueberry flavor of three product tastes, excavate consumers' daily eye use scenes, including students reading books to verify online classes, white-collar overtime long-term screen, entertainers staying up late to cook drama games, drivers driving long distances at night, etc., to meet the needs of consumers for a long time to drink.
The significance of the brand's voice is to let consumers see the attitude and responsibility of the brand, closer to the consumer, so that the brand and the consumer have a bridge of dialogue, and the statement of the invited artist is the bridge between the two, supplementing their needs with nutrition, supporting them with the right voice, and conveying beauty with inspiring values, which is what every brand should and is doing.