Li Yan, a former national team athlete and founder of Shangpin Discount, died of illness at the age of 53

Author: Xiao Rabbit

Source: GPLP Rhino Finance (ID: gplpcn)

According to reports, on July 2, 2021, Li Yan, the founder of Shangpin Discount, died of illness at the age of 53.

According to the data, Li Yan, born in 1968, was a Chinese figure skating national team athlete, entered the business world after retiring, and was the general manager of North China and East China of Guangzhou Bardi Department Store. In July 2000, Li Yan established the "Shangpin Discount" in Wangfujing, Beijing, pioneering the retail model of China's discount format.

Li Yan once said, "In order to continue to occupy the market, brand owners will continue to launch new products, the workmanship and texture of the old model are not bad, but there are not enough booths to display, and the company urgently needs a store that has digested the seasonal goods." ”

The upper discount mainly sells high-end brands such as Baoshilong, Tiannu, Nike, and Adidas, but the sales price is 20% discounted, so it can quickly enter the market.

In addition, Shangpin Discount is also one of the first traditional retailers to try e-commerce platforms, opening Tao stores since 2008 and building its own online stores, adopting the strategy of unifying online and offline prices.

At present, Shangpin Discount has a total of 4 physical stores in Beijing, namely: Shangpin Discount Wukesong Store, Caoqiao Store, Huilongguan Store, and Shangpin + New Asia Olympic Flagship Store.

(This article is for reference only and does not constitute investment advice, and you do so at your own risk)