At present, there are still many similar trademarks on the market, which can easily cause confusion to buy cottage products. In general, the more famous the trademark, the more likely it is to be imitated and confused and misunderstood. So what are the criteria for determining trademark similarity in legal appraisal? The following is a detailed answer to the trademark registration of Dingque.
First, what is trademark similarity?
Trademark similarity refers to the fact that when comparing two trademarks, trademarks compare the similarity of the overall structure such as fonts and other trademarks, or it is easy for consumers to confuse goods or services.
For example, the graphics of two trademarks are similar, the graphics of one figurative trademark and another combined trademark are similar, and a word mark and another figurative trademark refer to the same thing, but the graphics of the two trademarks are not similar, but the pronunciation of the words is the same, and it is impossible to distinguish what is referred to. Although the two trademarks use different words, they have the same meaning, and the design ideas and colors of the trademarks are similar, which is easy to confuse as a whole.
Second, how to determine the similarity of trademarks?
The principle of determining the identity or similarity of trademarks shall be implemented in accordance with the provisions of law:
1. Take the general concern of the relevant public as the standard;
2. The whole and main parts of the trademark shall be compared, and shall be carried out in a state of isolation of the objects of comparison.
3. What are the criteria for trademark similarity examination?
1. The pronunciation of the trademark word is the same or similar, and the font or appearance is similar;
2. The word composition and pronunciation of the trademark are different, but the glyph of the trademark is similar;
3. The word composition and pronunciation of the trademark are different, but the meaning is the same or similar;
4. Trademarks have the same foreign language, letters or numbers, but only the fonts and patterns are different;
The above four points are that the trademark will be identified as similar content, I hope to help everyone, if there are other trademark problems, you can log on to the top of the trademark registration platform to consult customer service.