Xin'an Evening News Anhui Network Dawan News This year's "Eleventh" long holiday, Yixian Huihuang Tourism Group fully implemented the normalization of the main responsibility of epidemic prevention and control enterprises, Xidi, Hongcun, Tachuan, Mukeng Zhuhai, Xidi Stone Forest and other scenic spots are crowded with passengers, but there is no tourist gathering and other situations, the complaint rate is zero. It is understood that since 2020, Yixian Huihuang Tourism Group has made every effort to do a good job in fighting the epidemic, practicing internal skills, and facing development, and actively resolved the serious impact of the epidemic on the development of the tourism industry. Promote the improvement of tourism quality and make new achievements in tourism management.
West Delivery
Tachuan autumn colors
Enhance the quality of the travel experience more comfortable
Since 2020, the group has taken the normalization of the scenic quality revolution as the starting point, and has successively completed projects such as the Stone Forest Cambrian Geological Exhibition Hall, the Daguling Anding and the Stone Forest Plastic Stone Landscape Gate Tower, and upgraded more than 20 scenic visitor centers, ticket offices, parking lots, and walking trails. Since the beginning of this year, it has improved more than 50 tourism infrastructure such as walking trails and parking lots, and created 17 landscape sketches; continuously enriched the tour content, invested in the construction of digital water curtains, sparkling fountains, and pie-daddy roller coasters, and operated three net red projects, the Cambrian Geological Exhibition Hall was completed and opened, and the Xidi night tour was favored by tourists.
Xidi Scenic Area completed the construction of the Qingfeng Cultural Corridor, implemented projects such as Jing'ai Hall, Hui Cultural Research Base, and Xidi Farming Culture Display and Upgrading; Pingshan Scenic Area cooperated with Hongcun Town to build Shu Xiuwen Memorial Hall; Mukeng Scenic Area started the construction of bamboo culture improvement project (landscape class); Stone Forest Scenic Area Cambrian Geological Museum was opened to the public during the eleventh period; Tachuan Scenic Area completed the planting of landscape flowers such as Pink Dai Chaozi Grass; Lucun Scenic Area completed the maintenance and renewal of some infrastructure in the scenic spot; and Daguling and Wuxi Mountain Scenic Area completed the completion and acceptance of the trail project The ancient city scenic spot further improved the construction of tourism supporting infrastructure, and completed the maintenance of 6 assets in Zhijie, Feijia Lane, Dongmen Road and North Street.
Enrich the format of tourism consumption more diversified
On the basis of consolidating the original products, we will further improve the spring flower sea hiking, cycling, team building, summer camp and other products; introduce helicopters, shout fountains and other projects and operate, and develop "tourism + poverty alleviation", "tourism + research", "tourism + sports", "tourism + health" and other boutique tourism routes. Completed the construction and operation of the qishu lake swimming pool supporting project, and planned to promote the qishu lake outdoor hot spring, the Hongcun Millennium Academy, and the Nanping Millennium Ancestral Hall Cultural Group Project. Cooperation projects such as the Huangshan Guanlu International Tourism resort project and the Xidi Bo Xin Yun She high-end homestay have been smoothly promoted.
Comprehensively strengthen the operation of the five black products in Yixian County, promote the order-based agriculture of the five blacks, solidly promote the action of "entering the scenic spot, entering the homestay, and going to the table" of the five black products, rely on the "Huihuangyou" platform to complete the initial construction of the distribution and repurchase system; successfully settled in 4 mainstream online malls, continued to carry out the work of integrating the five black products into Shanghai and Hefei, developed customers in Hangzhou, Shanghai and Beijing, and reached 5 product supply and marketing cooperation.
Smart Tourism "One Ticket to Play Yi County"
Marketing expansion precision force, "Yixian all scenic spots half price", "100 yuan to play Yixian County", "Huangshan + Xidi + Hongcun", "Yi up to enjoy the flowers • a ticket for you to visit" 199 combined tickets and 238 global coupons and a series of preferential policies have been introduced. Launched global tourism coupon products such as day tour Hongcun + night appreciation of Xidi, red humanities + green landscape, cycling flower tour, cool tour, parent-child tour and so on.
Explore cross-border marketing, create a new model of global tourism, open cross-border and in-depth cooperation in industries such as "tourism + music", "tourism + automobile", "tourism + e-sports", and jointly carry out activities such as the "Tachuan Yousheng" Valley Concert and the League of Legends City Heroes Championship East Regional Competition; also successfully cooperated in recording large-scale children's reality show "One Meter Sky", large-scale network KOL reality show "Don't Let Go" and other programs, and further enhanced brand influence.
From September 1, 2021, the official platform of Yixian Tourism "HuihuangYou" Mini Program was officially launched, and tourists can purchase Yixian Scenic Spot Joint Ticket (the original price is 692 yuan, the combined ticket price is 238 yuan, and the combined ticket includes 13 scenic spots in Yixian County: Xidi, Hongcun, Pingshan, Nanping, Tachuan, Mukeng, Lucun, Stone Forest, Guanlu, Shou humble Garden, Daguling, Wuxi Mountain, Yixian Ancient City Scenic Spot), you can visit yixian all-area scenic spot with one ticket.
Xidi, Stone Forest, Hongcun Impression and other intelligent parking lots were completed and put into use; completed the development and launch of modules such as Huihuang Tour Ticketing System and Huihuang Tour Distribution Platform, completed the research and development of H5 pages of the traffic travel module, successfully introduced the control room system, and signed a cooperation agreement with 14 scenic spots, 280 hotels and homestays, 13 catering hotels and 1 agricultural products merchant, and also set up Huangshan Huihuang Intelligent Technology Co., Ltd. Hangzhou Branch in Hangzhou.
Xin'an Evening News Anhui Network Dawan News reporter
Editor: Lei Song