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The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

author:Zhengzhou lou affairs

There are only more than two months left in 2021, remembering the FLAG I set up at the beginning of the year, turning it out to see, most of them had to silently cross out.

It is almost time to summarize, and the various flags of urban construction are also the hot topics of discussion.

For example, at the beginning of this year, we have counted that in 2021, There will be 15 commercial entities in Zhengzhou, and now there are only more than 2 months left, and it seems that many projects can only be silently crossed out like the FLAG I set up.

Let's take a look at which commercial bodies opened as scheduled, which released everyone's pigeons, and what is the business situation when they are opened?

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

At the beginning of the year, the estimated opening projects and opening time are counted

01

In the first three quarters of this year, what commercial openings in Zhengzhou?

Throughout the first half of the year, there were 8 projects planned to open, and only the Xintian 360 Taikang Road store opened.

Xintian 360 Taikang Road store, opened at the beginning of the year, positioning the trend creative space of young people, the main customer base is positioned at 18 to 25 years old, but also in order to be dislocated with the neighbors David City and MixC light luxury.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

The mall as a whole does not give people too many memory points, and the understanding of young customers only stays in the aspects of introducing script killing, anime video games, and tide cards, which are some superficial.

Script killing is not "golden oil", in February 2021, Zhengzhou script killing stores have increased to 235, the industry is facing a fierce reshuffle, fierce competition.

There are not many first stores and big brands stationed in, and the main stores are fast fashion UR, Haidilao, VANS, new retail chain brands such as KKV, etc., which are still slightly disappointed.

In the third quarter, Kaisa Jiatiandi and Xingyang Wuyue Plaza opened.

Kaisa Jiafang Tiandi opened on July 17, 3 days later there was a well-known 720 torrential rainstorm, the Erqi business district was seriously affected, and then experienced the epidemic in August, which dealt another heavy blow to Zhengzhou's business, and the typical life was not timely.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

Located in Jingguang South Road, Erqi District, with a total construction area of about 335,000 m², of which the commercial area is 50,000 m², it is the first time that Kaisa Commercial Group has entered Zhongyuan, and in terms of brand, it has introduced many main stores such as Starbucks, Century Lianhua, Oscar Studios, Haidilao, McDonald's, Huawei, and Naixue.

The project did not have a bright spot from its own façade to the brand, and the competitive advantage compared with the surrounding area was not prominent.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

And for the Erqi business district, the overall upgrading is still a major problem, the transformation speed is delayed, due to the difference in compensation prices, the demolition of the Friendship Building has been stranded for more than a year; the existing old commercial facilities are old and the environment is poor.

The opening of Xingyang Wuyue Plaza caused a wave of heat, the scene was crowded, as if half of the people in Xingyang City had gone, and many people around me were also forwarding pictures of the crowds of people at the scene, which was a rare hot event in zhengzhou business circle this year.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

In terms of settled brands, Haidilao and Banu are opened together, and 6 major sports brands and new energy vehicles are "plus points", with a total of 18 main stores and 200+ brands, of which 150+ brands are the first in Zhengxi.

The mall hard decoration adopts pomegranate elements, which should be combined with Xingyang regional culture and pomegranate theme commercial block part, following the principle of the strongest sense of consumer experience, through a large number of swings and shopping malls, jointly forming a moody consumption space, and introducing a wealth of experiential formats, 24 hours without closing.

Such a configuration is natural to win the heat in Xingyang, but in the main urban area, it remains to be seen whether the water and soil are suitable.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

02

Which commercial bodies have pigeons?

Jump tickets a few times, the plain new area Wangfujing Ole town is finally about to open.

It is reported that the "Wangfujing Town" in The Plain New Area has completed the investment promotion, nearly 100 merchants have begun to do decoration, the recruitment work is in full swing, the town trial business hours are October 27, and the opening rate of stores will reach 95%.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021
The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

After the groundbreaking ceremony held in Henan Plain New Area in 2018, after more than two years of construction and preparation, this is the largest single Ole town in Henan, with a construction area of 100,000 square meters and an area of more than 300,000 square meters.

The town has placed more than 3,000 square meters of food courts in the best location of the entire mall - the second floor of the central square, which gathers the current fashion trend catering. The large meal is placed in the best view of the lake, and the external swing area is set up in the way of the theme restaurant, which can realize the beautiful scenery of Fenghu Lake while eating.

The old renovation project of the Erqi commercial district has not been opened for a long time.

In addition to the Kaisa project transformed by Jingsha Plaza, a number of old renovation projects have not been opened for a long time, and the planned façade of Asia Excellence City is far from the renderings, and igo Dale City has been renamed CITY Da Rong City and has not yet opened.

In 2018, the renovation of the façade of Asia Began to start, the re-upgrading of the mall, the interior decoration and the investment work were carried out simultaneously, and it was renamed "Asia Bonjour City", as the "leader" of Dehua Street, Asia Minor was the top priority of the transformation of Dehua Street, which was planned to be unveiled in 2020.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

Taken on May 14, 2021

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

Now that it has reached the end of October 2021, according to the progress of key projects reported by district 27 in September, the reconstruction of the façade in Asia minor is 80% complete, and it is expected that the day when Bonjour City in Asia will make a comeback and shine.

igo Da Le City is an upgrading project of the original Parkson Mall, the earliest name is Huilongcheng Shopping Center, developed by Zhengzhou Zhongcheng Real Estate, in 2005, Shanghai Jiajia completed the acquisition of Huilongcheng and changed its name to "Parkson Shopping Plaza".

In April this year, Everbright Anshi signed a strategic cooperation agreement with Shanghai Urban Development Holdings Co., Ltd., and "I Go Dale City" was officially renamed as "Zhengzhou CITY· Da Rong City".

The 4 renamings show the difficulty of upgrading the old business in Erqi District, and developers are constantly exploring the way forward.

Da Rong City is a self-owned commercial brand of Everbright Anshi, mostly in the mode of "heavy asset acquisition + light asset management output", the portfolio covers China's first-tier and second-tier cities, and has landed 19 Da Rong City series shopping centers in the country, including Shanghai Jing'an Da Rong City, Xi'an Da Rong City, Chongqing Guanyin Bridge Da Rong City, etc.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021
The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

This is the 20th Darong City in China under Everbright Anshi and the first Darong City in Zhengzhou.

As for the opening time, Feng Wenjie, executive general manager of "Zhengzhou CITY · Da Rong City", revealed that it is expected to meet with everyone at the end of 2021.

The emergence of Da Rong City, whether it can save the decadent I go Dale City, whether it can inject fresh blood into the Erqi business district, and whether it can successfully open this year, we also wait and see.

Changxi Lake New Area CCD Central Avenue will wait until next year?

CCD Central Avenue opening time also jumped tickets many times, but it is understandable, after all, the population of Changxi lake new area is not dense enough, and the communities that have successively delivered houses such as Ziyun City and Xiyue City are not far from The Central Plains Wanda, Jinyi City and other businesses, self-driving or bus subway are still quite convenient, and the demand for large-scale business is not so large.

In fact, the CCD Central Avenue hardware facilities have long been built.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

Photos of mid-2020

Recently, netizens left a message to the mayor of Zhengzhou through the People's Network's "Leadership Message Board", and the official replied to the opening time: "At present, the overall construction of the project has entered the end, and the relevant procedures involved are being handled. ”

In the future, CCD Central Avenue is not only radiating Changxi Lake New Area, with government endorsement and Internet red landmark blessing, for tourists in the city and even the whole country, the future is still worth looking forward to.

In terms of business, it is still miserable or miserable.

Business has always been a major pain point for Guannan, and the two projects that were originally planned to open could not be compared with other regions in terms of volume and other aspects, and as a result, the opening was postponed. If other areas are painting cakes, throw a bun at Guan Nan before it reaches your hand.

Xinyuan Times Square said before that it would open at the end of the year, but looking at the current situation of the façade, the probability is that it will not be opened.

Tomita Xintiandi was re-installed and upgraded, although it had not yet opened, but the good news that Hema had settled in came, which also gave the people of Guannan a little relief. At present, the shopping mall Hema Fresh has been listed, the mall is carrying out a job fair, and the opening should be just around the corner.

The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021
The opening time has been postponed, and it is really difficult for Zhengzhou to do business in 2021

To be honest, Zhengzhou business in recent years, there are no surprises. Homogenization is serious, you sell FMCG and I sell FMCG, and I also have any catering brands you have, which makes people not interested.

So everyone is looking forward to ushering in an alien game breaker and creating the next peak after the city of David.

Many people pin their hopes on the Zhengdong China Resources plot, but now the positioning of M1 or M2, the result is still confusing; there is also the Guannan Shangdu Historical and Cultural District, the legend that there will be foreign predators stationed, but also an opportunity for Zhengzhou business.

In any case, business is indispensable to the city, and it is expected that Zhengzhou commerce will achieve new transcendence as soon as possible.

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