This article is from the WeChat public account: The Bund (ID: the-Bund), author: siri001, published by Japan with permission.
Miyazaki himself designed the world's only Ghibli Museum of Art, which is struggling due to the epidemic in Japan.
The large playground during the holidays is undoubtedly the biggest winner.
Beijing's globes are crowded, and nearly a thousand yuan of robes are almost sold out; Shanghai Disney Lingna Bell Xiti "Chuansha Daji" name, buy a doll to queue for 6 hours.
When the large domestic parks gradually resumed their pre-epidemic boom, the Ghibli Mitaka No Mori Museum in Japan was trapped in the epidemic and could not continue to open.
Hayao Miyazaki, Academy Award for Lifetime Achievement
Miyazaki himself was involved in the design, and it is the only officially built Ghibli Museum in the world.
Here, you can ride the soft cat bus in Totoro, visit Miyazaki's studio, tour the giant soldier model and Laputa Stone in Castle in the Sky, shop at the "Manmayut" shop of "Porco Rosso"...
This is a real Miyazaki kingdom, which projects the dreams in the movie into reality, so that people can wander and find dreams. Therefore, since the opening of the park, it has become a punch card mecca for countless fans.
Cat bus in the park
However, since last year, due to the impact of the global epidemic, the Ghibli Museum of Art has greatly reduced its visitors and has been closed for a long time. At the same time, the 20-year-old park has too many places to repair, and suddenly spent the reserves saved in previous years.
The money is spent, but the epidemic in Japan is not over. With almost no revenue, the park could no longer even maintain operations, let alone continue to repair, so much so that crowdfunding had to be launched.
Financial difficulties, support from everyone
Donations are full in one day
In 2020, the Ghibli Museum was dragged down by the epidemic.
For public safety, the Ghibli Museum was closed for five months. After the opening of the museum, the number of visitors has been greatly reduced due to the epidemic situation in Japan, which has not been alleviated.
However, operating expenses will not be reduced due to the scarcity of tourists.
If you've ever been here, you'll be impressed by its greenery and naïve taste, which is also the most expensive – in order to maintain all this, the museum spent 350 million yen (about 20.2 million yuan) in just one year.
Although the Ghibli Museum was designed by Hayao Miyazaki and built by Studio Ghibli, it has been donated to Mitaka City free of charge. In March, the Mitaka city government provided a 50 million yen (about 5.77 million yuan) grant.
But in the case of meager incomes, this is just a drop in the bucket.
The Ghibli Museum under repair
So in July this year, with the support of the Mitaka city government, the Ghibli Museum began to raise funds from the public to preserve the museum that made people dream. In order to encourage more local people to lend a helping hand, Mitaka City has implemented a "hometown tax" system: donations can be deducted, and the more donations are given, the more they are credited.
All friends who donate will receive its thank you card.
On July 15, the day the donation began, thousands of people donated money to the museum, and the 10 million yen target was immediately achieved.
On the donation website, netizens wrote down their blessings for the art museum after generous donations:
Please protect the treasures of Mitaka City.
My favorite Ghibli and my favorite museum. May this beauty in your heart be protected and continue
I love Ghibli, my boyfriend loves The Museum, and we'll continue to love it together, and we'll have a wedding next month. Thank you so much.
There is also a look at the audience of iron fans:
I've loved Ghibli since I was a kid. Ghibli films added color to my life. I'm excited to be able to give back a little bit in that way. Director Hayao Miyazaki, don't say that this is the last time, please continue to create! I also love the work of director Goro Miyazaki! Please make more works!
The next day, the museum thanked everyone on its official website and said that in order to cope with more accidents in the future, it will continue to open donations until January 31, 2022.
Thank
As of today, the donation amount has reached 31 million yen, and the number of participants is 3,932. In addition to the necessary repairs, the rest of the money will be handed over to the public welfare consortium responsible for operation.
Ghibli Museum
A real fairy tale world
The Ghibli Museum opened in 2001 and marks its 20th anniversary this year.
Originally, the museum was scheduled to hold a grand celebration. However, due to the epidemic and funds, the event had to be cancelled. In order to soothe the hearts of fans, the park has opened a new online shopping website, selling not only the surrounding areas of Ghibli animation, but also the 20th anniversary limited products.
On October 3, a huge totoro balloon was placed in the museum area to celebrate the birthday, which was very cute.
Miyazaki's animation has influenced generations of people, and the Ghibli Museum was designed by the master himself on the basis of his own studio, built by his Nagasaki Goro, and is a literal "miyazaki family fantasy world".
Compared to the average large park, the Ghibli Museum is not large in size and does not have so many game facilities, it is more like a maze for players to explore freely.
The "Saturn" screening room on the basement floor is used to screen original short plays produced exclusively by Studio Ghibli, and the information of the monthly screening can be found on the official website in advance.
This month's screening is the story of "Xiaomei and totoro Bus" based on "Totoro", which makes people can't help but cry.
In addition, there are exhibition areas, and the exhibitions are different for different time periods. Occasionally, he will work with large animation companies such as Pixar to launch cooperative exhibitions.
The current exhibition is about Miyazaki's new work "Aya and the Witch", how was Ghibli's first 3D animation made? The answers are all in the exhibition.
The most popular exhibition areas are necessarily the Ghibli Simulation Studio on the first floor and the Totoro bus on the second floor. The real Totoro bus is as soft as you might think – unfortunately only for elementary school students.
The simulation studio was completely arranged according to Hayao Miyazaki's own studio. The old man's books, drawing tables, airplane models, all kinds of gadgets, and the animation villains we are familiar with are born here. There are also libraries, souvenir shops... It's all decorated like it was in the movie.
Interior view of the park
Although it is not flashy or high-tech, it gives a very warm feeling.
library
Indoor photography is not allowed in the Ghibli Museum, but there are large-shot close-ups of the Sky City Mechs outside.
Here, almost all the popular Miyazaki IPs have their own piece of the world. On the mechanic side, there is also a stone stele in the center of laputa, the city of the sky, inscribed with mysterious Laputa characters.
Tired of playing, there is also a Straw Hat Cafe restaurant inside the park where you can rest and dine. In addition to the fixed menu, the restaurant will also carry out different menu designs in conjunction with the exhibition and IP in the park.
Friendly reminder, the amount of food in Straw Cap Cafe is not large, pay attention to it when ordering.
On the fundraiser's website, there's a line that says, "I want you to see, touch, feel, and bring home something memorable." Forgetting the hustle and bustle of everyday life and spending some time in paradise is an irreplaceable and important time not only for children, but also for us adults. “
At the beginning of the Ghibli Museum, Miyazaki defined it as "interesting and soft, able to discover all kinds of things, able to feel thoughts, more relaxed when leaving than when entering".
It brings less intense emotion, but like Miyazaki's films, it brings strength and solace.
The ticket price will not change for 20 years
Single reservation mechanism
How did such a beautiful art museum come to such a helpless step today?
The reason is not just because of the epidemic.
According to Japanese data, since its founding in 2001, the Ghibli Museum has hosted more than 700,000 visitors a year – a number that may seem like a lot, but it's not much for a large park.
The museum is limited to 2,400 people per day, so more than 700,000 visitors a year is already the largest number of visitors in the range.
Tokyo Disneyland, for example, had 15.5 million passenger flows in the first half of 2018 alone. Of course, we can't compare the two, but in terms of tickets, the Ghibli Museum's income is very meager.
What's more, since the initial establishment of the adult (19 years old and older) admission ticket 1,000 yen, this price has not changed again (about 57 yuan).
Not only is the flow restriction serious, but under the conditions that all parties are very convenient to book tickets today, the ticket purchase method of the art museum is not so "modern".
Japanese people need to book one month in advance, overseas tourists need to book three months in advance, and it is quite difficult to grab tickets in prime time. This also leads to domestic tourists often spending several times more than the original price to find "scalpers" to buy.
Perhaps because the Ghibli Museum has always focused most of its energy on the operation of the museum itself, but has ignored the convenience of some tourists and the role of marketing.
The rule that all indoors cannot be photographed has also largely discouraged tourists who want to punch in the clock, and weakened the publicity. To appeal, all that remains is the name of Ghibli and the less high-definition, "overly realistic" official images.
In the current fierce competition, appropriately improving commerciality is conducive to the survival of art museums.
A second park came after 21 years
Aichi Prefecture, Japan
Next fall, a second Ghibli land will be late.
Aichi Prefecture, Japan, and Studio Ghibli reached an agreement to convert the venue of the 2005 Universal Exposition in Nagadate City, Aichi Prefecture, into Ghibli Land.
The district is divided into five areas: Autumn of Youth (Hal's Moving Castle, Valley of hearts), Ghibli Warehouse (Spirited Away, Windy), Village of Ghosts (Princess Mononoke), Valley of witches (Witch House Rush), and Dondoko Forest (Totoro).
Among them, Autumn of Youth, Ghibli Warehouse and Dondoko Forest will open in the fall of 2022, and two other regions will open in 2023.
It is larger than the Mitaka No Mori Museum and more like a large traditional paradise.
Not only restored the home of Xiaoyue and Xiaomei in "Totoro", built the real Hal's mobile castle, but also visited the market in "Spirited Away" - if the epidemic is controlled, you can travel to Japan, and remember not to eat too much, be careful of becoming a pig!
※ This content is the independent opinion of the author and does not represent the position of Nippon Pass.
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