Climate change, extreme weather, social environment, epidemic and other factors have made some changes in human life, which have also caused a certain impact on the fashion industry, and designers have also thought accordingly, which is reflected in the interpretation of works. Return to nature, cultural belonging, national style, cross-border cooperation, diversified aesthetics, elegance and power? Unlock the 2022 Spring/Summer China International Fashion Week fashion trends together.
Back to nature
Recently, the brand's intention to return to nature is obvious, in addition to holding shows in natural attractions, the natural concept conveyed by the brand and the way of design and production are all practicing the natural green development concept.
This season's Fashion Week, Rimula Men's Wear created a special show in the Jacket Category with the theme of "Jacket And Sea" at the Great Wall of China, which closely linked the magnificent mountains and rivers with the brand spirit; Gaia Legend moved elements such as mountains and rivers, flowers and birds flying saucers, rainforest vegetation, ancient trees, and a variety of habitat animals to the site to create a real natural scene; MoHanYun's creation was inspired by the laws of nature and integrated into the thinking of nature, such as the show used wood to build installations, hoping to awaken people's protection of the world There is also LIQINGWEI's "No Man's Land" and DAMOWANG's "Wuxia Tribe", all of which emphasize nature and express the yearning for natural landscapes or ancient tribes.
"Jacket Shanhai" 2021 Men's Jacket Category Great Wall Special Show
The Legend of Gaia
MoHanYun
LIQINGWEI
Behind the yearning for nature is the fashion industry's thinking on environmental pollution, sustainable development is the direction that the brand is trying to practice, in this season's design, Bailu language through deconstruction, remake of the "breaking trend", for the clothing to inject sustainable vitality to practice sustainability; plain white to natural cotton and linen as the carrier, promote environmental protection; concurrently in the limited development time to maximize the use of grass and wood dyeing, mineral dyeing, rust dyeing and other traditional Chinese natural dyeing methods to reduce the possible disasters to nature in the garment production process. There are many more brands that have taken action on the sustainability side and made corresponding efforts to create a healthy and green industry ecology.
White Deer Language
Plain white
Concurrent
A sense of cultural belonging
This season's fashion week can be described as ushering in a "cultural explosion", Chinese color, martial arts culture, ethnic culture, architectural culture, folk culture, literary works, silk culture, intangible cultural heritage and other Chinese culture have been applied by designers to the brand series design, shining on the catwalk. For example, Chu and Tingxiang have developed into the fourth season of "Chu and Chinese Colors", DAMOWANG's "Wuxia Tribe", MACKZHENG's Chinese Court Culture, Grotesque Planet × China Post's Yu Opera Culture, CHENG CHENG CHENG's Hairpin Flower Culture, Pastoral Poetry's Yan'an Native Culture, Jiang Peizhan's Seal Carving Art, MoHanYun's Architectural Mortise And Tenon Structure, Flag Art Silk, and D.Martina QUEEN Interpreting it from another perspective The Yellow Emperor's concubines and ancestors in the Classic of Mountains and Seas and the Chinese civilization have spanned thousands of years and spanned time and space.
Chu and listen to incense
MACKZHENG
Grotesque Planet × China Post
CHENG CHENG
Pastoral Poetry
Jiang Peizhan
Flag art
D.MARTINA QUEEN
At the same time, this season's fashion week also presents a hundred flowers of ethnic culture, such as the Naxi ethnic group of Dejin, the Xinjiang ethnic group of Tianshan, the Yao ethnic group of The Middle Element, the Tibetan ethnic group of The Boba Xiu, and the Orunchun culture of Jin Jingyi, telling the stories of different ethnic groups with ethnic writings, customs, patterns and customs.
Dejin
Tianshan Mountain
The Bon Ba Show
Jin Jingyi
National style and national tide
In the release of this season's 2022 spring and summer series, Chinese style and elements are more and more used in brand design, in addition to the release of national style brands such as Gaia Legend, Chu he Tingxiang, and Chengjin Clothing Bureau, there are also today's young people who focus on new Chinese elements, Oriental cyberpunk design style, and young trendy LINCChic, 361 degree, and grotesque planet. Improved Hanfu, improved qipao, small standing collar, disc buckle and other Chinese design forms and elements are reflected in most brand designs such as MACKZHENG, Furuo, And Qiyi, interpreting the design of new national style and national trend, and actively embracing rejuvenation.
Into the Jinyi Bureau
Youth Today
LINCChic
Grotesque Planet x China Post
Smoked
Romantic expression
Romance seems to be a theme that is never absent on the catwalk, people's lives need romance, and designers make romance. In this season's Fashion Week release, JOOOYS, Le Ou Mu, JUMPER ZHANG, WILLIAM ZHANG, YOUG X, DEMAINZ, CHICCO MAO, MACKZHENG, Lin Workshop and other brands have created different styles of romantic designs, soft feathers, tulle, romantic ruffles, as well as flowers and butterflies and other romantic-related decorative elements all bloom on the clothing, the ultimate beauty.
JOOOYS
Le Ou Curtain
JUMPER ZHANG
WILLIAM ZHANG
YOUG X
DEMAINZ
MAO GRAIN
Lynn Workshop
Cross-border co-branding
This season's Fashion Week ushered in the peak period of joint branding, covering well-known brands and designers, tide brand joint, designer and designer joint cooperation, designer and artist joint name, the same designer under the two brands joint name and other cooperation models, such as 361 and the Golden Top Award designer Liu Yong, tide brand IISE three-way alliance; Xinlian and Golden Top Award designer Liu Wei joint; grotesque planet and China Post cooperation; China's top ten fashion designer Shi Hongwei and Gao Shuping to create a joint series Damowang cooperated with Guo Ziliang, illustrator Hou Yifu, a famous painter of the National Academy of Painting of China; LINCChic cooperated with international first-line illustrator JAYDE FISH in the "Electronic Flowers" series; and Yu Changsheng, as the design director of 95 Silk Royal and Fourys Laboratory, contributed to the design of the "Newsboy" inspired series jointly developed by the two brands. Strong and strong, win-win cooperation.
Xinlianhe · Liu Wei
HONGWEI_S × Pick up the seeds
DAMOWANG
Nine-Five Silk Royal × Fourys Laboratory
Female power
In the design of this season's series, the designer portrays female group portraits with different qualities, elegant and tenacious, independent and self-reliant, and versatile, such as the flexible and moderately large woman shaped by Lin Workshop; I-LA interprets the independent female consciousness of going their own way; Yiya shows the feminine beauty with softness, elegance and full of power; Deng Zhaoping's privately customized female retro modernity and intellectual arbitrariness; the women of Disy Yanling break through themselves and are versatile; and the women of calico collection are determined and bold Chen.1988 women are natural and elegant; JUNNE women are moving and have an aura; LYNEE's women are full of sassy spirits and interpret the style of "chivalrous" guests. Of course, contemporary women are not defined, they have a variety of possibilities in life.
I-LA
Iya
Deng Zhaoping private order
Dise
CALICO Collection
CHEN.1988
JUNNE
LYNEE
Positive and optimistic
Designers are good at conveying a positive and optimistic attitude with flexible, bright colors, and on the catwalk of this season's Fashion Week, you will often see a bright color, such as Dis yanling, TRACY CHU, MZSH, Xinlian and · Liu Wei, YOUG X, I-LA, LIQINGWEI, Beautyberry, LINCChic and other brands are applied to Chinese red, rose red, peach red, fluorescent yellow, goose yellow, orange, gold, navy, ultraviolet light color and other highly saturated colors, creating a colorful design, highlighting vitality.
TRACY CHU
MZSH
Beautyberry
Diversified aesthetics
This season's Fashion Week also shows a trend of diversity, breaking the restrictions of gender, fat and thin, and emphasizing the aesthetic of inclusiveness and diversity. Such as the crying center, HONGWEI_S× pick to create a gender-free design for both men and women; NILDET does not restrict gender at the same time, but also breaks the boundaries of fat and thin, so that plus-size girls can also express themselves confidently; nine-five silk royal × Fourys Laboratory emphasizes non-discriminatory design, suitable for different age groups, while consumers can also adjust the design details. Fashion expression is free and unrestrained, not limited by rules and regulations.
Crying Center
NILDET
Nine-five silk royal × Fourys Laboratory
Clothing is the carrier of designer self-expression, after experiencing the epidemic and natural disasters, people's awareness of the protection of nature awakens and returns to nature; at the same time, it is stronger and maintains a positive and optimistic attitude, pays attention to cooperation, emphasizes women's independence, tenacity, elegance and strength; also creates romance in design, excavates the beautiful side of life, and interprets inclusiveness and diversity.