On October 27th, the Creative Yunnan 2021 Cultural Industry Expo with the theme of "Striving for a New Era, Starting a New Journey and Opening a New Bureau of Cultural Industry" opened at the Kunming International Convention and Exhibition Center. In the Kunming Cultural Industry Complex, the exhibition area of Kunming Dianchi National Tourism Resort (hereinafter referred to as the "Resort Exhibition Area") focuses on the new image and new results of the district's continuous promotion of the "great tourism, great cultural creation, and great health" industry.
Resort exhibition area Zhao Jiaqi photo
"Our exhibition area this time takes the deep integration of culture and tourism as the main body, highlighting the three major industries of great tourism, great cultural creation and great health." Kunming Dianchi National Tourism Resort Cultural Tourism Investment Promotion Bureau Zhang Nan introduced to reporters, including the ethnic village night tourism project, China's time-honored Tengyao, Hao Gu Family (HAO Family) brand IP, gourd carving technology, master meeting • Dianchi Zhongchuang Park, etc., the resort exhibition area from individuals, enterprises, to brand IP, mass creation platform, the system showed the resort 'cultural and plastic tourism, to travel to show the integration of the brand's "cultural and plastic tourism, to travel to show the text" integration card.
As soon as you approach the resort, the super cute seagull dolls will greet them warmly and wave hello to the passing audience. This is a cute member of the Good Gull family, founded in 2019 by Yunnan McCann Yangen Enterprise Marketing Planning Co., Ltd., with "Red-billed Gull" as the prototype of the cartoon image IP. With the help of creative products, the advantages of rich cultural tourism resources in the jurisdiction will be transformed into the advantages of cultural and creative industry development, and it has become another booster for the integrated development of cultural tourism in the resort. At this year's Fair, the Haoou family series of cultural and creative products: canvas bags, dolls, key chains, refrigerator stickers, T-shirts, brooches, decompression toys, etc. were also present, attracting many people to buy.
The reporter saw in the exhibition area of the resort that a display cabinet was filled with gourds of different sizes and shapes. The surface of these gourds are carved with landscapes or figures, and the picture has a flat surface and a three-dimensional, and the color is either plain or intense. "I first draw the line on the gourd, and then use the carving knife to carve out the line bit by bit, and then ink and color, and then polish it after all is done." Gourd carving artist Yao Chunyu picked up two gourds from the display case and signaled the reporter to compare the difference in their craftsmanship. "This should be regarded as our second generation of coloring process, the colors are blended, very uniform, very grainy." Yao Chunyu said. According to reports, in addition to helping business incubation and project landing, the resort also continues to provide resource sharing and publicity and display platforms for individuals with "unique skills".
As an emerging fashion culture brand and popular business district in the resort, the Triumphal Arch of park 1903 also "debuted" this year's cultural fair. Not long ago, park 1903 was selected into the list of the first batch of national night culture and tourism consumption agglomeration areas, polishing the brand of integrated development of night culture and tourism in the resort area. The Yunnan Ethnic Village Night Tour Project, which is being upgraded and renovated, will also further enrich the experience of ethnic minorities in Yunnan.
In terms of great health, Yunnan Tengyao, which has just landed in the resort, has brought a full range of products of Tengyao American Cockroach, Proprietary Chinese Medicine and Guochaofeng series of toothpaste. It is understood that Yunnan Tengyao is a state-level high-tech enterprise with cardiovascular and cerebrovascular modern Chinese medicine as the mainstay, traditional Chinese medicine as a supplement, and daily health care products as a supplement. "We have also launched daily chemical products containing American cockroach ingredients, through a full range of products to create a comprehensive healthy life of medicine, medicine and health." Ms. Mei of Yunnan Tengyao was introduced on the spot.
It is understood that since the beginning of this year, the resort has closely followed the positioning of "building a demonstration area for the transformation and upgrading of the tourism industry and an innovation base for the health care industry", focusing on the three main industries of "great tourism, great health and great cultural creation", integrating resources, giving full play to advantages, and continuously improving the status of the pillar industry of tourism. At present, the resort has formed a leading project of tourism and leisure resorts, supported by key projects such as cultural and sports creativity, headquarters economic base, financial and trade services, medical and health care, and supplemented by general projects such as folk tourism and elderly tourism.
Yunnan network reporter Li Xilin Zhao Jiaqi Long Yan Zhang Marui Zhang Qimin