Since the beginning of the Eleventh National Day file, excellent movies of various genres have taken turns to bombard our eyeballs.
Among them, the well-deserved king of the box office, "Chosin Lake", has contributed a lot of aesthetic online and quite connotative posters.
© Official poster of "Chosin Lake"
As an important publicity material, the poster will be a complete combination of graphics, colors, space and many other elements that constitute the poster, and multi-dimensional content can be presented through a floor plan.
Just as a close-up of a close-up captures the poverty and deprivation of that era, a fusion that transcends space can also express the most tense and exciting real battle scenes.
The poster is very diverse in terms of expression.
Success does not necessarily have to shout to win, and the high gun and the bright flag are written with the glory of victory.
The role of the poster is not only reflected in the concise expression of the film and television series, but also the aesthetic logic behind it is also of practical value.
It makes sense to apply these graphic aesthetic design and laws to our daily work on our own photos/portfolios/resumes.
Dotted polygon layout structure
Points are the basis of all graphics, so spot-shaped focusing gives a very strong straight-up aesthetic. This is what we often call the prominence and amazement of the moment.
Therefore, the prominence of a single portrait is very suitable for using a headshot to show the sense of self-existence.
© Poster of the official character of "Fancy Years"
Many people's portfolio character introduction section, just use a very concise selfie / he shot to show themselves, do not need those crazy self-introduction, photos as an aesthetic carrier, has been enough to express self-aesthetic.
Just like the characters in the movie, what kind of personality the character is, just look at this face.
© Manslaughter 2 official character poster
Linear layouts, on the other hand, can correspond to text or linear graphics, especially for enriching photos and their resume content.
The linear beauty composed of text letters will enrich the practicality + aesthetic value of the entire work.
© Official titanic poster
Although the poster without a text base is also beautiful, it is somewhat empty and top-heavy in composition. Although the dark color is very heavy, it can be monotonous and pale because it is too simple.
Even if you don't want to fill up the linear elements like the above, the appropriate addition is the key to making the plane more beautiful unconsciously.
© Titanic poster
Berlin artist Nester, who plays with lines to the extreme, is particularly good at using 2D lines to construct optical illusions with 3D visual effects.
If the strength allows, this unconventional form of presentation will make all the works have excellent stunning effects.
It is said that a good business card/resume is a stepping stone to success, and the structural layout of the dot line surface is the dirt that makes up the brick.
After reading an excellent portfolio, it is obvious that there will be a certain "ugly" psychology for the conventional dotted line and surface layout structure.
There is nothing wrong with the ordinary, but in the arena full of competition, if it is not strong enough, it will not be able to break through.
© Word official template (invasion and deletion)
Objectively speaking, if you have to compare, the sense of space on the right side above is still stronger than that on the left, and the visual beauty is also stronger.
Because it rationally uses the surface structure, it can highlight the concepts of size, weight and priority in the overall atmosphere control.
Just like james Cameron's poster celebrating the box office of "Avengers 4" surpassing "Titanic", he used the huge reunion logo to express the concept of "winning". This symbol is also a virtual glacier connotation composed of the most basic block surface.
© James Cameron
When the Belgian artist created the poster of the same name, he expressed the complex relationship between the two cores of the film with a clear block aesthetic.
© Laurent Durieux
The beauty of the dotted surface composed of the heart of the ocean + the iceberg of despair is similar to the aesthetic meaning represented by the Maquart mask. That is lean, complete, profound.
© Right: Titanic poster
The good works that make people shine are all good designs that play with the layout of the dotted line and surface structure.
© Arts Therad excellent work
Expression of graphic language
Simple pictures can replace the expression of words, and words also convey information as a graphic language of symbolic nature. This applies to any work.
Words convey not only different cultures and ways of thinking, but also different aesthetic logics and systems.
Chinese people love calligraphy everyone, to put it bluntly, they also love the aesthetics they represent. Just like the famous calligrapher Lady Wei of the Jin Dynasty, her words are praised as: "The ice of the broken jade pot, the moon of the rotten Yaotai, the gentle tree, the mu ruo qingfeng".
© Mrs. Wei's real handwriting
If you can appreciate Lady Wei's words, you can also understand why Wang Xizhi is called "Shusheng". After all, Lady Wei, who is a cousin of Wang Xizhi's mother, is also Wang Xizhi's calligraphy enlightenment teacher.
© The true work of Wang Xi
Using only words, you can also clearly express the primary and secondary and the weight, and the close and loose aesthetic logic.
The poster of "Lyceum Theatre" is somewhat eclectic and artist-like. The word itself is not very beautiful, in addition to conveying information, it carries more free and symbolic visual effects.
© Official poster of Lyceum Theatre
Through comparison, we can perceive that the words that have been processed in black and white and look messy can highlight the characters and atmosphere more than the clean surface.
This is also the charm of words.
© Lyceum Theatre
The rules of use of words in poster aesthetics apply to all aspects of self-presentation.
In order to standardize the freshness and order of visual beauty, when processing photos/resumes/portfolios, there are generally no more than three fonts on the plane.
Even if you add different content such as English/number/date and time, a good flat font will not be a cumbersome cumbersome. The poster below has one main font, and the rest are two embellished English fonts, plus a digital date.
© Official poster of "Suzhou Creek"
More concise and clear and does not lose the sense of high-grade text, three kinds of sizes of different proportions of text is enough, you can add a number as appropriate to do the bottom + embellishment.
© The Suzhou Creek poster is particularly suitable for handling selfies/folio covers
Through the font size change to show the sense of layering, the use of text to create negative space, so that the overall picture is more storylike, chaotic and orderly.
The poster of "Lyceum Theatre" uses the negative space created by words and pictures, coupled with the overlap of the protagonist and the background characters, so that the stage repertoire overlaps with the real truth, completely confusing the virtual reality.
This treatment is best suited to highlighting topics in complex surfaces. Unlike the minimalist and clear style, it is suitable for portfolios that are more sophisticated in content complexity and matching skills.
Good works and good portfolios are a person's most intuitive aesthetic business card. It can well connect the graphics and texts through the layout structure of the dots and lines, so that the plane can also show the beauty of space, so that the skeleton flesh and blood have been enriched.
The rest depends on the color atmosphere to paint the skin.
Color atmosphere and mood
Color is the key to finally connecting the graphic and text with the dotted line and polygon structure, and it is also particularly important for the atmosphere of the photo and the portfolio.
Through different contrasts of intensity and light, hue matching, virtual and real gradients, etc., it is easy to subvert the original emotional focus of the same content.
Just like we once felt ambiguous and intoxicated by the crowds of people who came and went in a hurry and the love that suddenly came and went in "Chongqing Forest". This thick, less real emotion is given a lot of heavy and intoxicating dream atmosphere by red.
© Poster of the French version of "Chongqing Forest"
However, when we turn our heads, the emotional loneliness of the cold blue tones allows us to see that behind the desperate, young love, the positive and optimistic party also has its own moments that need to deal with internal friction.
© Chongqing Forest American version poster
Everyone likes the color differently, just like everyone's personality is different. For people who are accustomed to choosing different filters, shades, and color matching, color also reflects the inner character.
It's not just red that can express madness, but green, which is healthy on the one hand and neurotic on the other, also has the same charm.
© Poster of the Japanese version of "Chongqing Forest"
An important component of beauty lies in its richness and inclusiveness.
The way different regions deal with poster content also expresses the emotional emphasis of different aesthetics on the same content.
Beauty can come very warmly and impactfully, or it can be very cute and very freehand. Simple lines and words plus color can also constitute a complete story content and aesthetic expression.
© Other posters of "Chongqing Forest"
Poster aesthetics are not so much design aesthetics as living aesthetics. A lot of the logic behind it is not only cold rules and laws, but also full of different human warmth.
The pictorial life that everyone aspires to is more meaningful to our own creation.
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