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The main business is sluggish and troublesome, why does ST Modern rise and fall for many days due to the rumors of "backdoor" of wine companies?

author:Beijing News

Backdoor rumors of liquor companies have resurfaced.

At the opening of the market on July 21, ST Modern once again rose strongly, at 3.65 yuan per share. Not only that, from June 21 to July 21, in 23 trading days, ST Modern set a record of 20 up and down boards.

According to public information, ST Modern, formerly known as Modern Avenue Fashion Group Co., Ltd., is a fashion brand operator. In recent years, due to the lack of smooth business, ST Modern has been in "trouble", senior executives have left one after another, stock prices have continued to be depressed, the SECURITIES Regulatory Commission has filed a case for investigation, the data of many subsidiaries has been out of control, and the equity of controlling shareholders has been subjected to legal auctions many times.

In January this year, ST Modern's stock price bottomed out to 1.11 yuan / share, just when the small and medium-sized shareholders who stepped on the thunder wanted to cry without tears, their stock prices began to rise sharply due to the "backdoor" listing of small mud fairy wine on the Internet. On the evening of July 20, Zhang Zhiyong, deputy general manager of Xiaomuxian Liquor, told the Beijing News reporter that he had not heard that the company would be listed on a backdoor listing. At the same time, Zhang Zhiyong said that Xiaomuxian Liquor industry strives to be listed on the main board in 2023.

Why did a listed company operating a clothing brand fall into the rumor of "liquor company backdoor borrowing"? Behind the sharp rise in stock prices, who is buying and selling ST Modern? The Beijing News reporter noted that not only ST Modern, but also *ST Tiancheng, which was also caught in the rumor of "backdoor lending of wine companies", also experienced the "routine" of the company's article denial, and the stock price still soared. Dragon and Tiger list data show that in the process of stock price trading between the two listed companies, most of the buyer's seats are occupied by the various business departments of Oriental Wealth Lhasa, which is known as the "retail base camp".

The stock price has been up and down for many consecutive days

On July 19, ST Modern issued an announcement on the shenzhen stock exchange for abnormal fluctuations in stock trading, saying that recently, the company has paid attention to the existence of relevant rumors about the company's "backdoor lending of liquor companies". After verification, the above rumors are not true, and the company is not involved in negotiations or negotiations with liquor companies such as "backdoor borrowing" and "restructuring".

The main business is sluggish and troublesome, why does ST Modern rise and fall for many days due to the rumors of "backdoor" of wine companies?
The main business is sluggish and troublesome, why does ST Modern rise and fall for many days due to the rumors of "backdoor" of wine companies?

This isn't the first time the company has issued clarification announcements and hinted at risk. Recently, ST Modern has issued 4 times to warn of risks, but it cannot stop the pursuit of capital. From June 21 to July 21, in 23 trading days, ST Modern set a record of 20 up-and-down boards, and the cumulative stock price increased by more than 2 times.

According to public information, ST Modern was established in Guangzhou in 2002 and listed on the main board of the Shenzhen Stock Exchange in February 2012, and is a fashion brand operator. At present, the company's main business is the R & D and design of its own brand "Kanudi Road" men's wear, the organization of outsourced production, brand promotion and terminal sales, as well as the development of international first-line fragrance, clothing brand agency business.

According to the financial report, in 2019 and 2020, ST Modern's net profit attributable to non-deductions was negative successively, about -1.196 billion yuan and -238 million yuan, respectively. In the first quarter of this year, ST Modern achieved operating income of about 118 million yuan, net profit attributable to about -16.15 million yuan, and net profit attributable to non-deduction of about -20.95 million yuan. In the first half of this year, it is expected to lose 20 million yuan to 30 million yuan.

In May this year, ST Modern also appeared on the "hot search" due to the basic loss of control of many subsidiaries. On May 16, ST Modern issued an announcement that due to the sharp decline in the performance of its wholly-owned subsidiary Yueran Heartbeat and the continuous expansion of losses, in April 2021, the company intends to launch a special audit, repeatedly communicate on the spot, and send letters to the original management team of Yueran Heartbeat to cooperate with the company's assigned personnel to hand over the Wuhan Yueran seal, business license, financial information, contract documents and other important information of the company. However, in addition to handing over some financial information, the original management team refused to hand over the remaining important company information, and took measures such as closing the office space and stopping business activities to resist the data transfer and investigation.

On July 20, ST Modern disclosed the progress announcement of the subsidiary's out-of-control information, and under the coordination of the property management company belonging to the Wuhan Yueran office and the public security police station under its jurisdiction, the company appointed personnel and the original management team to hand over the company information such as the seal, business license, business contract, personnel file, fixed assets, and server permissions of Wuhan Yueran and its subsidiaries in the office of Wuhan Yueran and its subsidiaries. At present, the company temporarily seals its office space.

Why did it fall into the rumor of "liquor companies borrowing backdoor"?

Why did a listed company operating a clothing brand fall into the rumor of "liquor company backdoor borrowing"?

On May 18, ST Modern issued an announcement that the Changsha Intermediate Court will publicly auction 20 million shares of the company's unlimited circulation shares held by Ruifeng Group, accounting for 14.56% of the company's shares and 2.81% of the company's total share capital.

On June 19, the user name Huang Shumei auctioned 20 million shares of ST Modern for 34.46 million yuan. Who is Huang Shumei? According to the enterprise investigation data, there are 592 companies related to huang shumei. However, in the Oriental Wealth Stock Bar, many netizens said that Huang Shumei is the majority shareholder of Guangdong Elite Club Liquor Co., Ltd., and is related to Huang Zhenyu, the actual controller of Xiaomuxian Xian Liquor. At the same time, some netizens said that it was a "backdoor" listing of small mud fairy wine. At this point, ST Modern's stock price began to rise all the way.

The main business is sluggish and troublesome, why does ST Modern rise and fall for many days due to the rumors of "backdoor" of wine companies?

According to the enterprise investigation data, Guangdong Elite Club Liquor Co., Ltd. was established in March 2020 with a registered capital of 10 million yuan, and its business scope is Internet commodity sales, commodity trade wholesale, goods import and export, commodity retail trade, etc.

Founded in October 2015 with a registered capital of 186.84 million yuan, XiaoMuXian Wine (Group) Co., Ltd. is engaged in liquor sales, pre-packaged food and bulk food sales. In 2016, XiaoMuXian Liquor proposed that it "plan to complete the listing before 2019", but it did not come true for multiple reasons.

On July 15, ST Modern disclosed the results of the second equity auction, and Huang Shumei, a natural person, sold again, auctioning about 16.15 million shares for 39.84 million yuan. In addition, Guangdong Jiameng Trading Co., Ltd. and natural person Li Wei auctioned 23.75 million shares and 26.14 million shares respectively.

ST Modern announcement shows that after the final transfer of the auctioned shares, the proportion of the company's shares held by the controlling shareholder and its consistent actors will drop from 21.22% to 10.22%. There may be a risk of a change in the control of the company after this auction, and it will not have a significant adverse impact on the company's production and operation.

The Beijing News reporter tried to verify Huang Shumei's identity guangdong elite liquor industry co., LTD. and ST Modern Board Secretary Office, but the public phone was not answered. The chairman of Guangdong Jiameng Trading Co., Ltd. told the Beijing News reporter that the company has nothing to do with XiaoMuxian Wine.

On the evening of July 20, Zhang Zhiyong, deputy general manager of Xiaomuxian Liquor, told the Beijing News reporter that he had not heard that the company would be listed on a backdoor listing. At the same time, Zhang Zhiyong said that Xiaomuxian Liquor industry strives to be listed on the main board in 2023.

Who is buying and selling ST Modern?

On July 21, ST Modern opened with a strong rise and limit, more than 50,000 hand seals, as of press time, ST Modern reported 3.65 yuan / share, with a total market value of 2.6 billion yuan.

Who is buying and selling ST Modern? Some analysts believe that investors have heard that "wine companies are buying backdoor" and pulling up the stock price is only one, and individual investors jointly "sit on the bank" or the real main force of the stock price rise. According to the data of the Dragon and Tiger List, ST Modern has recently been listed many times, namely June 23, 28 and July 2, 7, 13 and 16. The trading seats are all sales department funds, and some of the speculation comes from "day trip" funds.

Judging from the data of the Dragon and Tiger List on July 16, the top 5 business departments with the largest purchase amount are from the Lhasa Business Department of Oriental Wealth, the first business department of Oriental Wealth Securities Lhasa East Ring Road bought 11.5879 million yuan (ranked five seats sold on the same day), and the second securities business department of Oriental Wealth Securities Lhasa Tuanjie Road bought 11.5494 million yuan (ranked second on the same day), Orient Wealth Securities Lhasa Dongcheng District Jiangsu Avenue Business Department bought 11.0216 million yuan (on the same day ranked three seats sold), Orient Wealth Securities Lhasa Tuanjie Road First Securities Business Department bought 8.4983 million yuan (on the same day ranked first seat sold), Oriental Wealth Securities Lhasa East Ring Road Second Business Department bought 7.4791 million yuan.

It is worth mentioning that the Beijing News reporter noted that in the dragon and tiger list of *ST Tiancheng, which was also caught in the rumor of "liquor companies borrowing backdoor" and continuously pulled out 25 up and down boards, most of the buyer's seats were also occupied by the business departments of Oriental Wealth Lhasa, known as the "retail base camp". On July 8, the Shanghai Stock Exchange said in a Weibo post that individual investors had abnormal trading behavior in the process of trading *ST Tiancheng, and the Shanghai Stock Exchange took self-regulatory measures such as suspending account trading for relevant investors in accordance with regulations.

Xiong Qi, manager of Windsor Capital Fenghua Changying Fund, told the Beijing News that in the first half of this year, the ST sector has been in the heat wave of the market, and a number of ST stocks have doubled, changing the downturn that has fallen for 4 consecutive years. Overall, the ST sector is more "gambling" and more game-oriented, and if it faces "hat removal", the stock price will increase more than other stocks. In addition, although the ST sector is rising fiercely, the trading volume is small, there are more retail investors, and the rise in stock prices is easy to cause market attention, which also leads to ST stocks being easily guided by some funds.

"Although the performance of some ST stocks has improved this year, most ST stocks still have major risks such as the company's own operation and finance. Therefore, st stock prices fluctuate greatly, and if they are not particularly professional or investors who understand the company, it is not recommended to invest," Xiong Qi said.

Beijing News reporter Zhao Fangyuan Picture Screenshot of the official WeChat public account of Xiao MuXian and screenshot of the Oriental Fortune App

Edited by Zheng Mingzhu Proofreader Wang Xin

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