On October 12, YY Live officially announced the launch of the first talk show variety show IP "Crooked Talk", 7 star debaters and 8 YY live power anchors, will present a wonderful talk show debate program for the majority of users. The show is supported by exclusive news from the Baidu App, and The Good Looking Video provides exclusive video support. From October 12 to 27, every Tuesday and Wednesday at 8 p.m., users can watch the program through YY live broadcast, Baidu App, and good-looking video search for "crooked talk".
"Crooked Talk" is YY's first variety show that uses live interactive + recording and editing methods to comprehensively present, and the guests of the program bring together Fu Seoul, Dawang, Liang Qiuyang, Feng Xiaotong, Shary Li Jiarui, Mao Dong, Li Jiajie, seven star debaters of the popular variety show, as well as Andy, QJY, Baocai, Xiaoyu Teacher, Ban Brick, Shangguan Luo, Xiao Meixi, and Xiao Mage, eight powerful anchors who stood out from the YY platform audition.
Using the mode of mixing and matching YY anchors with celebrity debaters, the same debate is held on live broadcast, emotion, and life-related issues that the public is concerned about, and the professionalism of star debaters and the flexibility of powerful anchors collide fiercely, bringing wonderful visual and auditory experiences to the audience.
Behind the "Crooked Talk" variety show: YY Live vigorously supports language anchors
As one of the five "gold medal" categories of YY live broadcasting, talk shows have always been an important content component of the platform, and a large number of language anchors represented by talk show performances are active on the YY platform, bringing joy and sharp views to users all year round. In the preliminary preparatory stage of "Crooked Talk", a large-scale anchor audition was carried out within the YY live broadcast platform, and after layers of screening and interview, 8 powerful anchors were finally born and obtained the qualification to participate in the program.
According to the relevant person in charge of YY Live Broadcasting, the audition does not take the number of platform fans and popularity as the main indicators, but pays more attention to the language strength and on-site performance ability of the anchor. The "Crooked Talk" program can be seen as a project to select anchors for short-term support, and 8 anchors can not only compete with star debaters in the program, but also get platform traffic support and a large amount of exposure on the whole network.
Prior to this, YY Live has had similar successful experience in the music field, in June this year, the "YY Musicians Season 3" was launched, once again increasing the support of anchors in the music field, and after the selection and support of the first two seasons, YY has included Xiao Aqi, Wu Dailin, Rice Sisi, Dai Yutong and many other top music Internet celebrities with tens of millions of fans. This successful experience is now replicated in the field of language, and may create a new batch of tens of millions of fans and millions of fans.
Boutique PGC re-energizes: YY live content continues to innovate
"Crooked Talk" adopts the method of live interaction + recording and editing, which is a new attempt of YY live broadcast boutique PGC programs, an upgrade of the original PGC program mode, and at the same time has the wonderful interest of editing variety shows, as well as the authenticity and interactivity of live variety shows.
Since the beginning of this year, YY Live has successively launched a number of high-quality PGC live broadcast programs such as "Anchor Rush Forward" and "Star Y Live", and in the traditional PGC content based on star live broadcast and anchor interactive live broadcast, it has vigorously strengthened the program forms of "star-element cooperation" and "star-led anchors", on the one hand, to strengthen the participation and enthusiasm of users in the YY live broadcast ecology, on the other hand, it also increases the support and recommendation of anchors through this form, and increases the exposure of high-quality anchors.
The person in charge of YY said that the PGC boutique column is the most important part of the upgrade of YY live content, and is the direction of the platform's long-term efforts and continuous attempts, and its content covers many fields such as star live broadcasting, star-element cooperation, live song king, chess and card events, outdoor exploration, etc., and is constantly deepening and expanding the depth and breadth of content. The PGC boutique column can not only improve the overall quality and variety of platform content, but also increase the exposure of anchors, continuously output fresh content for users, and enhance platform competition barriers.
In the near future, YY Live will take "Crooked Talk" as an opportunity to support the platform's high-quality language anchors. In the future, there will be more similar projects and opportunities to promote the rapid growth of high-quality and positive energy anchors on the platform, thereby promoting the benign development of the entire platform.
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