Zhang Di, vice president of Chedi: taking professional objectivity as the yardstick, carefully creating "hardcore content"

"Since March last year, our team began to do the actual test project of understanding the car emperor, selected the 300 models that are the most concerned by users on the market, and in three months, carried out a number of comprehensive evaluations such as power, control, and AEB (a kind of automotive active safety technology) on the same professional venue, in order to allow users to more intuitively understand the measured data of these models." On April 7th, Zhang Di, vice president and editor-in-chief of Chedi, shared the mission of Chedi's originality and the three principles of "professionalism, objectivity and value" in content production at Chedi Jingang Automobile Park. On the same day, for the first time, The Emperor of Understanding Cars showed the details of the project such as actual measurement of automobile performance, active safety, and passive safety testing.

Zhang Di, vice president and editor-in-chief of Chedi

For a long time, there has been a massive but homogeneous problem in the content of automobile information. "How to help users improve the efficiency of car selection and car purchase, and more easily obtain valuable professional content?" This is a long-term thinking problem of Understanding Chedi, and it is also the mission of the original team of Understanding Chedi. In Zhang Di's view, from the perspective of an ordinary user, behind the original content of Chedi, it represents the understanding of "professionalism" and the sense of responsibility and credibility of the platform. If there is no credibility in doing content, and the goal is to pursue traffic, it will eventually be abandoned by users.

According to reports, based on meeting the 360-degree needs of car users to see, select and buy cars, the original team of Chedi understands the whole life cycle of a car: from witnessing the birth of a car - new car test driving experience - professional and in-depth evaluation - buying service - car culture program - vehicle disassembly - vehicle collision, creating a diversified content matrix. The data shows that in 2020, the original series of programs of The Emperor of Understanding Chedi has received a total of 206 million views.

What kind of automotive content can become the "hardcore content" for service users to choose and buy decisions? "For users, the car evaluation system should become an objective and professional yardstick, allowing users to compare the different performance of different models in the same dimension." Only when the standards are unified can we provide users with retrievable, comparable and reliable real vehicle data," Zhang Di said.

Zhang Di introduced that in order to ensure the unity of the test environment to the greatest extent, Chedi has formulated strict evaluation standards, using a unified professional testing site and testers to minimize interference factors such as weather, temperature and personnel. At the same time, Zhichedi cooperates with Professional Testing Ground such as Jingang International Professional Circuit and National Quality Supervision and Testing Center (Beijing) to ensure the professionalism and standardized output of Zhichedi from the aspects of test standards and venues.

Automotive performance measurement experience

"And for the performance test of the car, we should also pay attention to the safety performance of the car, and the test environment should be close to the actual road driving situation in China," Zhang Di said, for example, as one of the most important safety performance evaluations for car consumers, the AEB test, understand the car emperor introduced the real car simulation system of the international AEB test studio, with professional evaluation standards, greatly improving the credibility and visual effect of the test. In the actual test project, the AEB test covers several test scenarios from easy to difficult: vehicle-to-car (front car movement), vehicle-to-car (front brake), vehicle-to-vehicle (front car stationary), vehicle-to-pedestrian (simulating child proximal crossing) and vehicle-to-pedestrian (simulating child probe) test.

AEB Active Safety Test Experience (Simulating Proximal Cross-Crossing in Children)

It is reported that in order to further combine the actual road driving scene, the car emperor upgraded the test standard in 2021, adding: suddenly disappearing front car (simulating the more common accidents in real road conditions), AEB test in the tunnel (when the vehicle enters the tunnel, due to the sudden change of light will cause interference to the camera, and the metal structure in the tunnel will also interfere with the radar signal reflection) and other test items.

"Content creation is not an overnight achievement, but it takes a long time to accumulate in order to provide users with systematic value and ultimately have an impact in the automotive industry." Looking back on the development of the original content of the car emperor in recent years, Zhang Di summarized it as two stages: the first stage is to meet the needs of users and build an original content matrix, so there are a series of car interest, car culture, industry dialogue interview programs such as "Understand the Car Emperor Test Field", "Understand the Car Emperor Evaluation", "Ten Thousand Kilometers Law", "Understand the Big Bang of The Car" and other services; the second stage is to improve the content blank point, so it has launched a series of car interest, car culture, industry dialogue interview programs such as "Very Wild", "Very Fast", "Hot BloodEd Driver", "Time Driver", "Understanding Car Threesome".

"There will be a third stage in the future, and we hope to do more 'smart content' that not only meets the needs of users, but also guides the needs of users." This is also the original team's long-term plan for 'valuable'," Zhang Di said, in 2021, the original will continue to evolve and upgrade, better meet the needs of car users, improve the efficiency of buying and buying, and grow vigorously with the Chinese automotive industry, and work together to build a Chinese automotive culture. (Xiao Chunfang)

Source: Guangming Network