In late autumn, the maple fragrance and black trees that spread over the mountains are gradually red and colorful, and Tachuan, Yixian County, which is known as one of the four autumn colors in China, ushered in the most beautiful season.
"Ten acres of house, five acres of garden." There is a pool of water and a thousand poles of bamboo. "Tachuan Academy is a homestay with a church and a garden, a bridge and a boat, with undulating mountains in the distance and cascading terraces in the near distance, looking like an imaginary Jiangnan. Here, sitting idly in the grass liao gargling cane chrysanthemum, strolling the path to ask the moon spectrum spring, the Orthodox people do not know what night and night, tourists call it "Daoting Creek Bamboo Beauty Hostel".
The owner of the homestay is an out-of-town couple after the 80s. A few years ago, with the dream of sending love to the landscape and reading in the rain and the sun, they traveled all the way to Tachuan and took a look at this small mountain village. Since then, they have spent more than 40 million yuan to rent 5 old houses of villagers, transferred 60 acres of abandoned fields around them, combined with terrain, streams and pastoral gardens for secondary design and transformation, reproduced the artistic conception and poetic reverie of the ancestors of Huizhou, and created a "rural living room" with temperature.
In the land of ancient Huizhou and New Huangshan, poetic homestays such as Tachuan Academy have sprung up like mushrooms, and the economy of homestays has flourished.
On October 22, the China (Huangshan) Homestay Development Conference was held in Yixian County, which showed a magnificent picture of the development of the current Huipai homestay industry, attracting representatives of homestay, tourism, Internet, e-sports and other industries from all over the country.
Savor the nostalgia that has flowed for millennia
Most of the long and profound cultures are gathered in the rich lands of ancient times. For thousands of years, ancient Huizhou has accumulated the cultivation wisdom of farming and reading in busy time, reading in idle time, entering the official eunuch and retiring to the peasant merchant, and interpreting the legend of "no emblem is not a town".
The vast land of Huizhou has bred the Huizhou culture, which is a typical representative of China's excellent traditional culture. Rooted in this fertile cultural land, Huizhou Homestay carries the historical imprint of original local life and changes of the times. In the middle of it, it is like walking into a miniature museum, gently pushing open a window door, it will turn a page of history; casually stroking a brick and stone will awaken a memory.
Huizhou homestays are different from other places, and most of them are rebuilt from Huipai houses. The exquisitely carved Eight Immortals Table, the Taishi Chair, the small and righteous Zhongtang paintings, the Yang Lian, and even an old contract randomly embellished, and the simple and simple Sheyan, are all unique "business cards" of Huizhou Homestay.
The pink wall deva horse head wall, the cloister hangs down the lattice window. A house with a story and culture, coupled with a creative design combination, blends into the tranquility of rural life. As a result, the small homestay carries a strong nostalgia, especially those scattered Huizhou cultural codes can be gradually discovered, so that people can read Huizhou through the homestay.
In recent years, as the "new favorite" of leisure tourism, homestays are becoming the "outlet" for tourism transformation and upgrading. At present, China's homestays are mainly distributed in economically developed areas and popular tourism areas, of which Anhui, Jiangxi and other regions featuring Huigan culture are one of the seven major homestay clusters in China.
At this conference, the Huangshan Municipal Bureau of Culture and Tourism and the School of Tourism of Huangshan University jointly released the "Huangshan Homestay Industry Development Report". As of March 2021, Huangshan City has built a number of homestay clusters such as Tunxi Liyang, Yixian Tachuan, Xiuning Zuyuan, Huizhou District Xixi South, Huangshan District Tangkou, etc., and a total of 2455 homestays have entered tourism statistics, accounting for more than 70% of the total number of homestays in the province. According to the statistics of Tangren Think Tank, the number of homestays in Huangshan ranks 16th among cities in the country. In 2019, Huangshan Homestay received more than 2.3 million tourists and operating income of more than 1.5 billion yuan, becoming an important support for the rapid growth of rural tourism economy.
Encounter the poetic life of the landscape idyllic countryside
Half of Huizhou's beauty is in the ancient mansion, and half is hidden in the landscape.
At present, Huizhou homestays in Huangshan City show a cluster development trend, mainly concentrated in Huangshan, Qiyun Mountain, Xin'anjiang, Taiping Lake and other famous mountains and beautiful waters, pastoral gardens, tea gardens, bamboo forests and valleys, mountains and wilderness, as well as Tunxi Old Street, Shexian Ancient City and Hongcun, Xidi, Chengkan, Tangmo, Xixi South and other ancient cities and ancient streets and ancient villages, mainly brand chains, inheritance of cultural creativity, leisure vacations, crowdfunding operations, whole village development, ecological experience, traditional hostels and other types.
Watch the flowers blossom and fall in front of the court, and look at the clouds in the sky. The Huangshan Mountains of the Ten Thousand Mountains and Hidden Clouds change scenery step by step, the blue waves of the Xin'an River are one color, in the blue sky and white clouds, green mountains and green water, dotted with huizhou homestays with distinctive characteristics and unique charm, pushing the door to see the mountains and water, opening the windows and greenery, all the scenery is as far as the eye can see, so that people can purify their hearts in the fresh and natural air, relax and decompress in the artistic conception of the ancient charm of the emblem, and forget the things in the poetry and paintings of the landscape and water idyllic.
In recent years, the entry of a large amount of social capital has promoted Huizhou homestays to combine local humanities, natural landscapes, surrounding environment and other resources, organically combine natural landscapes, traditional neighborhoods and unique residential houses, pay attention to boutique operation, attach importance to the supply of cultural beauty, lifestyle experience and other spiritual levels, and pay more attention to the improvement of consumer emotional resonance and satisfaction.
"Travel is not just sightseeing, but also leisure and experience. Huizhou Homestay sells not only accommodation, but a way of life that perceives and experiences Huizhou ancient villages, Huipai ancient houses, and Huizhou folk customs. Chen Xi, president of the Tourism Homestay Branch of Anhui Tourism Association and president of The Huizhou Homestay Association of Huangshan City, said that Huizhou Homestay is not a simple renovation of old houses, it is a different presentation of Huizhou culture, which is itself a kind of study tourism products and leisure vacation destinations. At present, Huizhou homestays have emerged many theme types such as retro, culture, scenery, leisure, experience, etc., and the trend of human culture, personalization and differentiation is becoming increasingly prominent, and is highly sought after by high-end tourists.
In the keynote speech session of this conference, many experts suggested: To develop the Huizhou homestay industry, it is necessary to play the three cards of "scenery", "emblem" and "green" according to local conditions, take tourism resources as the carrier, do enough scenic spots, and create a number of boutique homestays that send love to the landscape; take Huizhou culture as the soul, paint the "Xin'an Mountain Residence Map" of Huizhou, Pastoral Huizhou, and Huizhou, so that Huangshan will become a fast-paced modern people's spiritual resting place and the "poetry and far away" that the world yearns for; transform ecological advantages into development advantages and promote rural "beautiful resources" Transformed into a "beautiful economy".
Feel the infinite excitement of creative innovation
A few years ago, after visiting Huizhou several times, a Hangzhou native fell in love with Huizhou and saw a dilapidated courtyard in the ancient city of Huizhou. Together with his companions, he transformed the former Su-style auditorium, along with several old houses, into a fashionable homestay called "Anjo". Here, things from different historical periods are well preserved, and each room is specially designed by a unique designer, so that people can't help but relive the long and distant memories.
Like "Anruo", many Huizhou boutique guesthouses from the humanistic atmosphere to butler service, all reflect the elegant mood and romantic feelings, let people linger. Some people encounter a Huizhou homestay and fall in love with a Huizhou village or even the entire ancient Huizhou area, such stories happen from time to time.
Eyes full of vitality and transformation, natural workers skillfully strive for new. Huangshan is an innate city of creativity, the city of dreams, Huipai ancient building, Huizhou art, Huizhou cuisine, Xin'an medicine and other Huizhou people's wisdom crystallization, creative products, for the development of Huangshan city homestay industry to provide fertile soil and inexhaustible inspiration, but also achieved Huizhou homestay unique temperament. In recent years, a number of old houses with culture and stories have been integrated into new ideas and new ideas, blending tradition and fashion, skillfully balancing the difference between historical memory and modern life, and once launched, they have become popular Internet celebrities in the market.
With the help of the role of the homestay platform, Huangshan City pays attention to market logic and capital force officers, promotes the integration of homestays with health care, research, sports, photography, sketching, e-sports and other industries, empowers industrial development with borderless creativity, and accelerates the creation of a high-end modern service industry agglomeration area full of modern atmosphere and creative fashion. From January to July this year, Huangshan City received 34.7685 million tourists, an increase of 85.5% year-on-year, and recovered to 83% of the pre-epidemic 2019.
In addition to feelings, it also needs to be treated as a career, have a business model, and have a pattern, drive a mountain, a village and a city, and become a driver of the resort industry, a demonstrator and promoter of rural rejuvenation and agricultural upgrading. At this conference, the Homestay Industry Research Institute of Huangshan University was inaugurated to carry out special research on the homestay industry, take the pulse of the development of the homestay industry, study the development strategy of homestay tourism, assist the government, homestay associations, enterprises, etc. to formulate homestay development plans, management measures and industry standards, and provide research, consultation, planning and other services for the development of the homestay industry.
Small bridges flowing water, flowers in the middle of the road, the sound of cicadas chirping, ancient trees towering in the sky. This is Huizhou, and Meisu is waiting for you.
Source: Anhui Daily