On October 26th, the launch ceremony of "Weishan Red Sydney Pear" directly mined by Jingdong Group to help Weishan Rural Revitalization and Jingxi Farm was held in Lihuayuan, Ma'anshan Township, Weishan County. Long Baozheng, vice president of Jingdong Group, Chang Yuzhong, deputy secretary of the party group of dali prefecture CPPCC, and Ding Hongtao, secretary of the weishan county party committee of Dali prefecture, attended and delivered speeches.
Long Baozheng, vice president of JD Group
Long Baozheng, vice president of Jingdong Group, said, "Based on the strategic cooperative relationship between Jingdong Group and Weishan County in the past, the cooperation between Jingdong Group Jingxi Business Group and Weishan County Government mainly focuses on the local 'Weishan Red Sydney Pear' industry, and links high-quality agricultural production areas and national consumers through the 'Jingxi Farm' direct procurement model." At the same time, this cooperation will also drive the development of local industrial belts, create a demonstration model for rural revitalization in Weishan County, and promote the overall rural revitalization of Dali Prefecture."
Weishan red Sydney pear is a geographical landmark agricultural product, growing in the alpine area of 1700-2400 meters above sea level, with a cultivation history of more than 200 years. After nine months of slow growth, red sydney pears mature late and abundantly, the fruit color is gorgeous, crisp and sweet, the fruit is fragrant, and it is resistant to storage and transportation, and has become a pillar industry for local farmers to get rich.
Jingxi Farm produces directly
As a life consumer mall under JD.com, Jingxi is committed to providing the people with a high-quality, low-cost, money-saving and worry-free shopping experience, while relying on JD.com's new entity enterprise capabilities to help entities, help farmers and revitalize agriculture, and is also a booster of the rural revitalization strategy.
The cooperation between Jingxi and Weishan County Government will link high-quality agricultural production areas and consumers across the country through the "Jingxi Farm" direct procurement mode, greatly reducing the number of red Sydney pear handling times, and achieving the shortest link between the place of origin to the table. At the conference site, the first batch of red pears picked from the trees were also packaged in bags and sent to many places for sale through the "Jingxi Farm Production Area Direct Harvesting Pass".
Majestic red sydney pear
In addition, Jingxi will also give full play to the core capabilities of supply chain, technology, marketing and so on, and bring diversified brand marketing and commodity sales channels to local farmers and merchants. In order to allow consumers to intuitively feel the ecological environment of red Sydney pears and experience the process of agricultural products being picked from trees to sorting and packing by farmers, the two sides also let consumers "see the quality" and eat more at ease through live broadcast of origin traceability on the same day. It is understood that jingxi through the development of commodity pre-sale activities, more than 20,000 kilograms of red sydney pears were snapped up by consumers, in order to help Weishan red sydney pears out of the mountains at the same time, but also to drive the industrial belt merchants, farmers to expand sales channels, common prosperity.
Ding Hongtao, secretary of the Weishan County Party Committee of Dali Prefecture
"The launch ceremony of Jingxi Farm's direct harvesting of Weishan red Pear is a positive attempt and a new model for the two sides to explore rural revitalization through in-depth cooperation, so that The agricultural and sideline products of Weishan County can take off," said Ding Hongtao, secretary of the Weishan County Party Committee in Dali Prefecture.
Taking this cooperation as the starting point, in the future, Jingxi will also expand online and offline integrated sales channels for Weishan County through the innovative supply chain model that combines long and short chains, provide full-link solutions such as product marketing, and inject new impetus into the sales of Weishan agricultural products to the whole country and rural revitalization.