Guangdong once brilliant 4 beers, now all have been acquired, it is a pity 1." Vitality "Beer 2." Deli "Beer 3." Jin wei "beer 4." Le Cordon Bleu" beer

Guangdong, located in the subtropics, is the most populous province in China. The "summer" here lasts for more than 7 months, so at barbecue stalls on summer nights, you can see "Lao Guang" wearing flip-flops and eating kebabs and ice beers everywhere.

In fact, as early as the end of the last century, Guangdong had developed four major beer manufacturers, namely Vitality Beer, Deli Beer, Jinwei Beer and Le Cordon Bleu Beer. These four brewers occupied most of the market share of the Guangdong beer market at that time, but unfortunately, now they are no longer "scenery", let's talk about the glorious moments they once had.

Vitality Beer Company, located in Shaoguan, Guangdong, formerly known as Shaoguan Brewery, was founded in December 1987. In September 1998, the company built a beer production line with an annual production capacity of 100,000 tons, a full set of equipment imported from Germany, the whole process of computer control, highly automated production line at that time belonged to the international advanced level.

This beer is a typical European flavor, because of its pure taste and strong aroma, it is loved by Guangdong consumers. In addition, vitality beer was also once sold well in Guangdong, Hunan and Gansu regions, and the market was very extensive. However, with the intensification of competition in the beer market, Vitality Beer did not gain a foothold and was included in Tsingtao Beer in 2011.

Deli Beer originated from Zhanjiang Brewery, and was originally located at the intersection of Xiashan Andang, probably near Dingsheng Square. In addition to producing the powerful beer that Zhanjiang people love to drink, the distillery also leaves the factory Dele beer, which belongs to the same series, but it is a sweet beer, a bit like the current pineapple beer.

However, in 1998, Zhanjiang Brewery was merged by Pearl River Brewery, and the two Zhanjiang brands of Beer, Deli and Dele, have since withdrawn from the jianghu. In addition, the plot of the Kasumiyama Brewery was auctioned off in 2009 for 456 million yuan, and now it is lined with high-rise buildings.

Shenzhen Jinwei Beer Co., Ltd. was completed and put into operation in 1990, and since then, its output has increased at an annual rate of 30%. In 1998, the company produced 153799 tons of wine, sales income of 668.69 million yuan, profit and tax of 231.76 million yuan, per capita annual profit of 297648 yuan, total profit of 161 million yuan. As a result, it has won 4 firsts in the national beer industry: the first sales income of ton liquor, the first ton profit tax, the first profit of ton liquor, and the first per capita profit and tax.

In December 1997, Jinwei Beer was recognized as a brand-name product by the Guangdong Provincial Government. However, in 2013, Jinwei was acquired by Snowflake Beer for 5.3 billion yuan.

Founded in 1844, Le Cordon Bleu has a history of more than 160 years and has won several gold medals at world fairs. It established Le Cordon Bleu (Zhaoqing) Co., Ltd. by purchasing the complete equipment, technology and process recipes of Le Cordon Bleu of the United States and the right to use the trademark of Le Cordon Bleu.

In 1992, le Cordon Bleu's production capacity has reached an annual output of 450,000 tons of beer, 60,000 tons of mineral water, 20,000 tons of natural juice, 2,000 tons of wine and supporting integrated packaging, becoming one of the top ten enterprises in the national beverage industry. In 1998, the sales volume of "Le Cordon Bleu" beer reached 230,000 tons, the sales income was 1.28 billion yuan, and the total profit and tax and per capita tax profit were among the top 5 in the same industry in the country.

However, in 2006, Hebei Lanbei Liquor Group spent 380 million yuan to successfully acquire all state-owned shares in Guangdong Zhaoqing Le Cordon Bleu Beer, which was listed in Shenzhen.

Of course, in addition to the brands mentioned above, there are many local old beers in Guangdong, such as Pearl River Beer, Shengli Beer, etc., which one do you like the most? Welcome to share it in the comments section!