On the afternoon of November 29, Luo Yonghao posted a screenshot of a mobile phone leaflet on Weibo, marking a paragraph of copy with a red line: "There is a unique sense of edge and angle, and it is also a sharp attitude towards this sleek world." ”
Although Luo Yonghao has mosaicked the mobile phone brand, it is not difficult to see that this is the Redmi Redmi Note 11 Pro series released on October 28.
Luo Yonghao, as the founder of Hammer Technology, on August 25, 2015, Hammer Technology released a nut mobile phone for young people, and the slogan of this mobile phone is: "The sharp and beautiful alien of the sleek era." ”
And in Luo Yonghao's Weibo hot comments, many netizens have already typed this slogan.
Because the copywriting is too similar, Luo Yonghao publicly complained on Weibo: "It is recommended to be expelled." The marketing department of the brand manufacturer, if it allows the existence of such employees and behaviors to be tolerated for a long time, will lead people to think that the brand is low, for reference. ”
At present, there is no official response from Xiaomi, but this sentence has been deleted on the promotional page of the Redmi Note11 series.
comment >>> netizens
The attitude of most netizens on Weibo is "lying flat and ridiculing", believing that Redmi is originally a low-end brand, which is originally "low", cost-effective and easy to use.
Some netizens also believe that regardless of whether the brand positioning is low-end or high-end, and the original copywriting is not original is two different things, I hope xiaomi can give a statement.
【Source: Nine Schools News Synthesis】
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